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Transforming Rail Transportation with
SAP Enterprise Mobility Solutions
© 2013 SAP AG. All rights reserved. 2
Rail companies recognize that change is the only constant
Must rapidly seize technology and adapt to change
Affordable fuels
Workforce knowledge
Labor pool
Reliable service
Passenger / freight capacity
On-time performance
Faster delivery
Competitive rates
Regulatory compliance
Workers’ comp
Security
Demand Supply
© 2013 SAP AG. All rights reserved. 3
…and need to adapt and seize the opportunity
Growth, sustainability, transformation
Response Savings
Intermodal collaboration
Failure/incident prevention
Productivity and safety
Customer intimacy
Knowledge transfer
Risk
Incidents and fines
Maintenance costs
Delays and cancellations
Environmental impact
© 2013 SAP AG. All rights reserved. 4
connect to enterprise data
collaborate with partners
conduct business
Mobile enables you to anytime, anywhere
Analytics
Partner Collaboration
Traveler Engagement
Sell freight contracts
Ticket travelers
Service travelers onboard
Purchase tickets / services
Plan trips and schedules
Manage / track freight
Operate locomotives / switches
Maintain track / rolling stock
Conduct rounds / inspections
Manage construction
Maintain equipment
Schedule multi-model transfers
Commercial Operations
Core Operations
Successful rail companies use mobile
solutions to virtualize business…
© 2013 SAP AG. All rights reserved. 5
…and accelerate decisions, processes and change
Service & Support
Engineering & Construction
Sales & Marketing
Connected
Disconnected
Real-Time
Bring new track and rolling
stock on-line faster
Bring renewable sources and
green tech on line faster
Shorten freight cash cycles
Shorten permit/wait times
More easily recruit and train
personnel
Process new Travelers
faster
Move freight and passengers
faster
Respond instantly to changing
market/demand/supply conditions
Foresee and avoid
incidents, failures and
delays
Get closer to Travelers
Adopt new regulatory
requirements faster Executives Launch new services faster
Report and resolve freight and
passenger incidents faster
Maintenance
Operations & Logistics
Stay on schedule
Respond to unavoidable
incidents better and faster
© 2013 SAP AG. All rights reserved. 6
…transforming the ecosystem
Improve workforce safety and
productivity, optimize rail
performance, and transform
Traveler service
Rapidly analyze network and
service performance, Traveler
trends, financials, and regulatory
exposure
Bring Travelers closer to their
utility providers and empower
them to more efficiently
consume services
• Trains run on time
• Improved freight handling
• Safe and secure transportation
• Reduced freight losses and traveler incidents
• Reduced maintenance costs and
prolonged asset life
Shortened work cycles
Improved work quality/uptime
• Real-time visibility to delays and
schedule changes
• Faster response to complaints and
incidents
• Easier / faster travel planning
• New targeted offerings for related
• Send proactive e-mails and SMS
alerts and automatic updates
• Trains run on-time
• Increased freight / traveler revenues
• Reduced service costs
• Reduced risks and associated costs
• Reduced regulatory fines, claims
• Improved resource planning and
workforce scheduling
• Improved freight performance
Field Workforce Travelers & Partners Managers & Executives
Result Result Result
© 2013 SAP AG. All rights reserved. 7
Industry’s most complete portfolio of apps
SAP Work Manager
SAP 3D Visual Enterprise Viewer
SAP Multiresource Scheduling
SAP EHS Safety Issue
SAP Work Manager
SAP Rounds Manager
SAP Inventory Manager
SAP 3D Visual Enterprise Viewer
SAP Multiresource Scheduling
SAP EHS Safety Issue
SAP Inventory Manager
SAP EHS Safety Issue
SAP Transport Notification
SAP Transport Tendering
SAP Customer Loyalty
SAP Precision Marketing
SAP Sales Manager
SAP Sales Order Notificaiton
SAP Customer and Contacts
SAP Customer Financial Fact
Sheet
SAP ERP Order Status
SAP Customer Briefing
SAP Customer Loyalty SAP BusinessObjects Mobile BI
SAP BusinessObjects Explorer Mobile
SAP Strategy Management
And rapidly growing
Maintenance & Operations
Engineering & Construction
Sales & Marketing
Logistics
SAP HANA
SAP Mobile Platform
Sybase 365 Messaging
SAP Analytics
Service & Support
Mgmt. Executives
SAP Finance
mobile apps
SAP HR
mobile apps
SAP Procurement
mobile apps
SAP Collaboration mobile apps
(SAP Jam & SAP Mobile Documents)
SAP Portal
mobile edition
SAP
Fiori
© 2013 SAP AG. All rights reserved. 8
…built on the broadest, open, end-to-end mobility solution
Support for All
Devices
Instant Mobilization
and Ecosystem
Full Service Platform
Cloud or On-Premise
Backend Agnostic
LoB/Industry Apps Customer/Partner
Apps
Analytics Apps
SAP Store and Mobile Apps
Cloud and
Managed
Mobility
SAP Afaria
SAP Mobile App
Protection
(Mocana)
SAP Mobile
Documents
SAP Mobile
Platform and Dev
Tools
SAP Mobile Services
3rd Party Systems
SAP Systems 3rd Party DBs
SAP HANA
En
d-t
o-E
nd
Se
cu
rity
Rapid
Deployment
Services
Customization
and Services
Gateway
© 2013 SAP AG. All rights reserved. 9
The SAP industry-leading mobile app for creating 1:1 personalized connection with riders
Optimize the commute and promote special offers
Engaging riders SAP Customer Loyalty Click to see
the demo
Business Value
Consumers access general and personalized
information
Consumers learn about interesting opportunities
Consumers activate offers with mobile app
Consumers receive loyalty benefits
Use Cases
Engage with consumers to enhance their commute
and increase ridership
Create opportunities for new revenue streams
Steer consumers toward specific opportunities
Influence behavior through social rewards
Delivers tangible results to partners
SAP insights and references
Consumer spending is 46% higher with companies that
offer reward card programs
Powered by Precision Marketing, mCommerce and Analytics
© 2013 SAP AG. All rights reserved. 10
Empowering the core operational workforce
Maintenance (Asset Management)
Work order based Inspections,
repairs and maintenance tasks
View asset location, repair history,
work order details, materials
needed
Complete WOs and capture all
relevant data
Create Notifications or WOs
on the spot
Guided workflow
Network (Condition Monitoring)
Conduct inspection rounds
Take measurements and
readings
Historic standards and safe
ranges
Generate notifications on-the-
spot
Trend readings, points,
sequences to avoid incidents
Logistics
(Part Schematics)
• Visualize and interact with large
complex 3D schematics
• View interactive, animated step-
by-step 3D work instructions
Select parts or assemblies to
view CAD and SAP business
information
SAP Work Manager SAP Rounds Manager SAP 3D Viewer
© 2013 SAP AG. All rights reserved. 11
SAP mobile value proposition for rail companies Virtualize, accelerate, and transform
Backed by scale
of SAP and partner
Ecosystem
Scale to a highly
distributed
infrastructure and
Traveler base
An SAP strategic
pillar
Largest
development effort
in the industry
Proven leader in
mobilizing core
business
processes
Solid roadmap of
enhancements
Most complete
mobile solution in
the industry
Easily configurable
packaged apps
BYOD supported
by easy to use app
stores
Transformative
solutions for
leadership
Accelerate your
decisions
and responses
Foresee and
respond to
opportunities
Get ahead of
malfunctions,
incidents and
failures
Shorten billing and
collection cycles
Launch products
and services faster
Integrate new
partners/employees
/technologies faster
Respond instantly
to changing
demand/supply
conditions
Virtualize
your workforce,
Travelers, partners
The workforce is no
longer confined to
the desk, control
room, or vehicle
Traveler and
partner touches are
continual and
interactive
Mobile experience
becomes the
enterprise-wide
experience
Transform the way
you do business, and
thus your ecosystem
Reduce cost of
service delivery
Improve profitability
and performance
Free up funds for
investment
Reduce carbon
footprint
Protect property
Save lives and
promote health
Measurably and
directly affect
consumers,
businesses and
communities
1 2 3 4 5
Harvard Business
Review: How Mobility is
Transforming Industries
© 2013 SAP AG. All rights reserved. 12
How can SAP work with you?
Like to learn more about a specific solution?
. . . we can schedule a focused deep dive
Have an idea for a potential mobility solution?
. . . we can help refine the use cases and potentially
explore creation of a prototype
Need a robust business impact analysis for your
mobility investments?
. . . we can work with you to leverage our benchmarking
and value-engineering capabilities
In the process of formulating your mobility strategy?
. . . we can assist you in the creation of a prioritized
mobility roadmap and strategy
Thank You!
© 2013 SAP AG. All rights reserved. 14
© 2013 SAP AG. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.
The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or
warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group
products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing
herein should be construed as constituting an additional warranty.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in
Germany and other countries.
Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
