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Transform your enterprise with the modern smartphone. Discusses the immediate future of smartphones, some groundbreaking apps that these new capabilities enable, and how your enterprise can build apps that transform how your workers do their job, and your business as a whole.
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Rhomobile – Mobilize Your Enterprise Apps
A Computing Device for Everyone, Everywhere
Smartphone usage in enterprise is exploding
Its driven by workers bringing their own devices Users are finally using apps on their own accord
Devices are just as powerful as PCs
Ubiquity
Capabilities that make them embodiment of the user
Results of “ubiquitous personal device”
bigger than PC
bigger than web
Rhomobile – Mobilize Your Enterprise Apps
Recent Developments in Smartphones
Near Field Communications
Dual Core Server Class Devices
Tablets Are Mature Same OS, Similar UI as Smartphone
“Bring Your Own Device” Becomes Real
App Usage Dominates Web Usage
Rhomobile – Mobilize Your Enterprise Apps
Transformational Apps Next Year
“universal product information and purchase” QR barcode scanning and NFC
“universal payment acceptor” NFC
“universal ticket” Generation of barcode
“universal ID” Standards on electronic personal identity
management
“universal log” All actions are recorded: voice, video, transcription
Rhomobile – Mobilize Your Enterprise Apps
Near Field Communications
Android Nexus S (Tmobile, Sprint 4g), Samsung Galaxy S II
iPhone5 NFC is the biggest feature,
NXP TagWriter App Write tags from contacts, URLs, texts
Alcatel TouchATag app Launches actions on phone based on tag content
Payment systems Charge Anywhere announces payment system for
Nexus S at this week’s CTIA
Rhomobile – Mobilize Your Enterprise Apps
The Shift Back to the Edge
We are at the beginning of a 20 year shift back to the edge Mainframes->PCs: “client server” (edge
processing) PCs->web: recentralization Web->mobile app: back to the edge
It will continue to happen at the edge because Smartphone are now as powerful as servers They have capabilities (other computers don’t
have
Rhomobile – Mobilize Your Enterprise Apps
Why Its About Apps Not Web
Device capabilities GPS, camera, PIM integration
Offline use
Local data
Computation everywhere
Rhomobile – Mobilize Your Enterprise Apps
Why Mobilize Your Enterprise Apps?
Weave Information Into Your Whole Business Immediate event capture
Make information from the rest of the company available to them
Personified Devices These devices see, hear and sense everything your employee
does
Device-ified people: the embodiment of your employee electronically
Facilitate and Accompany Every Business Action Service delivery
Purchasing
Shipping, logistics, manufacturing
Communication with customers
Collaboration with partners
Rhomobile – Mobilize Your Enterprise Apps
How To Do Apps Best
Optimize the UI Low Navigation (“jump to the meat”, no menus)
Low Typing (defaults, choose based on knowledge the device)
Use Device Capabilities GPS, mapping
Camera, audio
PIM contacts, calendar
Work offline Offline execution
Synchronized data, handle changing backend schema
Make It Work On All the User’s Devices Write for All Devices Using Some Framework
Manage the apps and data on those devices
Rhomobile – Mobilize Your Enterprise Apps
Smartphone App Frameworks
Use web skills HTML and CSS
Make sure its native No mobile web No runtime/interpreters
Make sure it supports all devices
Hosted build is helpful
Find a sync server
Rhomobile – Mobilize Your Enterprise Apps
Business to Customer: Nationwide
Accident Toolkit Take picture of accident Locate it File the claim
Find repair shop
Find an agent
Available on iPhone and Android
Rhomobile – Mobilize Your Enterprise Apps
Business to Internal Employee:
BMC Remedy
Written by Aerorprise with Rhomobile Rhodes for BMC
Pushes service requests down to device
Written with framework using web skills Can use web styling skills for better UI
on BlackBerry
Available on iPhone and BlackBerry
Rhomobile – Mobilize Your Enterprise Apps
Employee to Customer
Logic Appeal: RhoLogic for SugarCRM Written with Rhomobile Rhodes to get
metadata framework and bulk sync
Only SugarCRM app to handle dynamically changing backend schemas
Handles huge product catalog downloads for offline use in the field
Available on iPhone, Android, BlackBerry, Windows Mobile
Rhomobile – Mobilize Your Enterprise Apps
Killer Possible Enterprise Smartphone Apps
Customer centric Get product information, WRITE questions via
NFC Self-purchase (e.g. Motorola Solutions scanners) NFC –based identification (vs. QR boarding pass)
Partner centric Return rental ->flight checkin
Employee centric allow every employee to take orders, wherever
they are (Apple Store, restaurants POS in Europe)
Rhomobile – Mobilize Your Enterprise Apps
How To Do Enterprise Mobility Best
More whitepapers on enterprise mobility in general at http://rhomobile.com
