Transform Your Business with Apps Build on the App Cloud

Brian Goldfarb Senior Vice President, App Cloud

Lead a digital transformation with connected apps

App Cloud

[email protected] @bgoldy

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Forward Looking Statements

New Technology Model

Multitenant cloud Speed & innovation

Scalable metadata platform Rapid customization

Most trusted enterprise cloud Security | Availability | Performance

70%faster time to market

CUSTOMER SUCCESS PLATFORM

IoTIoT

App Development App Cloud

Business Intelligence Analytics Cloud

Salesforce Automation Sales Cloud

1:1 Customer Journeys Marketing Cloud

Online Communities Community Cloud

Service Operations Service Cloud

CUSTOMER SUCCESS PLATFORM

Internet of Things IoT Cloud

CIOs are looking to “build the digital enterprise”

vsInfrastructure-centric Customer-centric

-2% +200%GrowthDecline

Digital enterprise starts with a connected customer

Data from Salesforce Data from

Internet of Things

App Data

Device Data

Ecommerce Data

Website Data

Social Posts

Mobile Events

Community Engagement

History

IQ and Predictions

Custom App History

Sales History

Service History

Marketing History

Customer Profile

Every company is struggling to connect

Your CustomerSiloed Experiences

Employee Experience

App Experience

Product Experience

How can you deliver truly connected experiences with apps?

Apps Have Complex Requirements

ProfilesIdentity

Customer Preferences

ProductivityBusiness Processes

Integration

ExtensionsPayment Processors

Marketing Plugins

ElasticityContextual

Scale

TrustPayments

Private Data

Real-time ConnectionsSensors

Streams of data

Every App Needs a Different Approach

Engagement Apps Connected Apps

Elastic Streaming

Process Apps

Model-Driven

Different apps have different requirements across technology and skill sets

FORCE & LIGHTNING

CONNECT

Model-driven visual app development on Force

Agility layer to back office data

APPEXCHANGEExtend Force with #1 Enterprise App Marketplace

HEROKU ENTERPRISE

SHIELDBuild trust and

security into your apps

Flexible platform for elastic scale

IoT CLOUDStream & event-based

platform

Introducing: Salesforce App CloudA flexible, unified platform to build connected apps for the enterprise

Customer data and

meta-data

APIsShared

identity

Business

data

ElasticModel-Driven Streaming

Engagement Apps Connected Apps Automate Business Processes, Faster

Process Apps

Transform Your Business with App Cloud

Empower Everyone to Build Model-Driven AppsForce.com + Lightning Platform

Build with Clicks - UI to Deployment Empower a new kind of a Lightning developer

Digitize any Business Process Visually build business logic and connect to data

Instantly Mobile Build with compactness and activate with a click

Add an Agility Layer to Your Back Office SystemsSalesforce Connect

Connect to Enterprise Data with Clicks Flexible OData framework to integrate with ERP

Bring More Data with Custom Adapters 10000+ web APIs beyond OData

Integrate Salesforce Orgs and Data Across multiple Salesforce instances

2900+ Apps 3M+ Installs

Customized for Salesforce

Proven and Secure

Reviewed by Peers

AppExchange

The #1 Business Apps Marketplace

Salesforce Shield

Infrastructure Services

Network Services

Application Services

Secure Data Centers

Backup and Disaster Recovery

HTTPS Encryption

Penetration Testing

Advanced Threat Detection

Identity & Single Sign On

Two Factor Authentication

User Roles & Permissions

Field & Row Level Security

Secure Firewalls

Real-time replication

Password Policies

Third Party Certifications

IP Login Restrictions

Customer Audits

Salesforce Shield Platform Encryption

Event Monitoring

Field Audit Trail

Build Trust and Security into Your Apps


Productivity Apps Engagement AppsDeliver Scalable Consumer Experiences

Connected Apps


Empower Developers to Build Engagement AppsHeroku Enterprise

Personalized Consumer Experiences Custom and flexible user design

Deliver the Modern Dev Experience Containers, microservices, & modern languages

Connected to SalesforceSync customer apps with business processes

Flexible and Secure Platform for Elastic Scale

NEW NEW NEW

Global Deployment Options Easily deploy your app to the

geography of your choice

Selectable Regions

Single Sign-On Access Heroku Enterprise with one

login, shared across App Cloud

Integrated IdentityPrivate Spaces

Configurable Networks Run apps inside trusted, private

network boundaries

Virginia

Oregon

Tokyo

California

Frankfurt

Ireland

Singapore

Sydney

Heroku Enterprise


Turn Events into Connected Experiences

Productivity Apps Engagement Apps Connected Apps


Capture Massive Data Streams in Real Time

Customer data from sensors, devices, websites and apps

Create 1:1 Engagement

Engage customers through Salesforce apps

Execute Actions with Intelligence

Filter streams and use insights to take smarter actions

Take Actions on Event Streaming DataIoT Cloud Powered by Thunder

Salesforce App CloudLead a digital transformation with connected apps

AppExchange Trailhead

Shared Identity & Data Model Integration Shield

FORCE HEROKU ENTERPRISE THUNDERLIGHTNING

Trusted and Connected Platform Run all your apps on a trusted platform

Speed and Agility Every employee can build fast with clicks or code

Complete Enterprise Ecosystem Best place to learn, build, buy, and sell apps

`Demo

Richard Aspin Head of App Cloud, UKI

`

Discussion

Lance Fisher CIO - S Three

Adam Hale CEO - Fairsail

Choose the Right Approach for Each AppFrom task-oriented to high-compute apps approach must vary based on the use case

Process Engagement ConnectedAppsApps Apps

Blaze Your App Cloud Trail with Trailhead

Trailhead

Interactive challenges and learning paths

Badges, gamification, and reporting

100% free and open to anyone

trailhead.salesforce.com

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