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Tran Helmet
Reem Alattas
Current state of Art
Value Proposition
Combining all cycling safety aspects in one
product, that increases cyclists visibility and
conveys better communication with other
road users.
👷 👁 💬
Tran Helmet
Front Headlight
Tran Helmet
Left Signal Right Signal
Slow Down
Micro-Controller
On/Off Switch
Switch
Target Market
Market Validation
$809,551$149,212
+
$180,992
Market Size
👷12 - 15 M
helmets sold yearly in USAtotaling
$1.2 B
🚲15.9 M
bicycles sold yearly in USAtotaling
$6.5 BSource: bicycleretailer.comSource: helmets.org
Marketing
Events
• Bike for HOPE – New Haven, CT
• Tour de Lyme – Lyme, CT
• The Race Against Extinction Earth Day Outdoor Activity Challenge – NYC, NY
Partnerships
• Bike Tours
• Bike Rentals
Marketing
• Digital Marketing Channels:
– Email Marketing
– Search Engine Optimization (SEO)
– Social Media Marketing (SMM)
• Tech Bloggers
Competitive Analysis
Competitive Advantage
Business Model
Each unit retails for
$150
Projected sales by 2018
$1.5M
25%Earned royalty
Financial Projections
Each unit costs
$120
Profit Margin
%20
Break Even Analysis
Investment &
Use of Funds
Production Prototype
$10,000
Team
• Reem Alattas – CEO
– Microsoft
– Robotics Mentor
– Spinning Instructor
Press
Q & A