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BY: BRIAN SOLIS AND DEIRDRE BREAKENRIDGE
Putting the Public Back in Public Relations
Olivia JordanPRCA 3030
Brian Solis
About the Authors
Brian Solis
Principal of FutureWorks
Considered to be one of the first leaders in
Social Media
Coined the term PR 2.0
He blogs at http://www.briansolis.com/
Deirdre Breakenridge
About the Authors
Deirdre Breakenridge
The President, Director of Communications at
PFS Marketwyse
She is an adjunct professor at Fairleigh
Dickinson University in Madison, New Jersey
She blogs at
http://www.deirdrebreakenridge.com/
What I Learned…
Old PR strategies are now ineffective and irrelevant
Social Media is placing the power of influence into regular peoples hands
What I Learned…
Social Media isn’t just about being
technologically savvy, it’s about building
relationships
Quote I Liked
“The Web has changed everything. And the Social Web is empowering a new class of authoritative voices that we cannot ignore.”
I Would Like to Learn More About…
Facts
Thoughts from other professionals
Would I Recommend this Book?
Yes, I would definitely recommend this book.
Contact Information
Olivia JordanBlog: www.oliviajordan.wordpress.com Twitter: oliviajordan1 Email: [email protected]
