Tough truths about selling to publishers

Arthur Attwell (Paperight, Electric Book Works)

1. People love you. Their organisations don’t.

2. The right person is rarely the right person.

3. Most people don't speak XML.

4. Anchored numbers are sticky.

55%

4. Anchored numbers are sticky.

1000, 1500, 2000

4. Anchored numbers are sticky.

5000, 10000

4. Anchored numbers are sticky.

5. Risk and regret loom large.

@arthurattwell

Tell me what you think