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This is the brief and lo-fi UX I produced of a post-event blog Tough Mudder plans to implement towards the end of 2013 and into 2014.
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Tough MudderPost Event Blog
Table Of Contents
Objectives.................................................................................................
Sample Blog..............................................................................................
page 3
page 8
TouchPoints
“Social Stream” .......................................................................................
“Local Banner” ........................................................................................
page 10
page 9
“Conditions Snapshot” ........................................................................... page 12
“Best of Gallery ....................................................................................... page 13
“WTM: Submit Your Time” ...................................................................... page 14
Measures of Success .............................................................................. page 15
Additional Thoughts ................................................................................ page 16
Objectives
Connection
Experience
Loyalty
Page 3
Objectives
Connection
Give participants and non-participants a reason to get excited about Tough Mudder – before, during and after the event
The blog will build awareness, character and value of the Tough Mudder brand
Page 4
Objectives
Experience
Half of the Tough Mudder experience is showing off your accomplishments! The “Humble Brag” they call it.
The post-event blog will provide participants with a platform to share their Tough Mudder experience.
Page 5
Objectives
Loyalty
With carbon-copy imitations (see Spartan Race, Mud Run, et cetera) threatening the endurance-event market, Tough Mudder needs to secure past, present, and future participants
The post-event blog will drive loyalty through delightful user experience and engagement.
Page 6
Objectives
Post Event Blog
Connection Experience
Loyalty
Page 7
30’26° N 97’ 74° WSaturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTINProof of Completion
@CANTTOUGHTHIS @mUddbUTT 42 SHARES39 SHARES
SHAre yOUrSTOry frOm
AUSTIN
GO
@STfUWHAAT? 42 SHARES
@TOUGHdAd 79 SHARES
@SHkIrmyHT 42 SHARES@SHkIrmyHT 42 SHARES @SHkIrmyHT 42 SHARES
@SHkIrmyHT 42 SHARES
@SHkIrmyHT 42 SHARES
“AUSTIN GOT mUddy AS
f*$#!!”
@TXLONGHOrN 15 SHARES
@mArATHONmOm 165 SHARES
“WHO SAW THe TeAm Of “SALmON GOING UPrIVer??” SO AWeSOme”
@yOUWONTyeSIWILL
@rAykIm_
LOAd mOre
BEST COSTUMES
MOST RESPECTED MOMENT
DOS EQUIS POURED
MOST HONORABLE
Worlds ToughestSubmit your time Here
2
3
1
4
6
5
Crowd-sourced social stream of event: Submitted directly or collected through Instagram & Twitter. (page 10)
2
User “submit” button, instructions on how to stream photos (page 11)
3
Local event Banner (page 9)1 “Conditions Snapshot” date, latitude/longitude, temperature, map and weather conditions. (page 12)
4
5 Tough Mudder event awards and recognition (Page 13)
World’s Toughest Mudder time submission (page 14)6
?
Community Blog Landing Page
Page 8
30’26° N 97’ 74° WSaturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
@CANTTOUGHTHIS 39 SHARES
SHAre yOUrSTOry frOm
AUSTIN
GO
@STfUWHAAT? 42 SHARES
@TOUGHDAD 79 SHARES
@SHkIrmyHT 42 SHARES@SHkIrmyHT 42 SHARES @SHkIrmyHT 42 SHARES
@shkirmyht 42 SHARES
@SHkIrmyHT 42 SHARES
“AUSTIN GOT mUddy AS
f*$#!!”
@TXLONGHOrN 15 SHARES
@MARATHONMOM 165 SHARES
“WHO SAW tHe teAM OF “SALMON GOING UPRIVeR??” SO AWeSOMe”
@youwontyesiwill
@RAYKIM_
Load more
BEST COSTUMES
MOST RESPECTED MOMENT
DOS EQUIS POURED
MOST HONORABLE
Worlds ToughestSubmit your time Here
Proof of Completion
?
Community Landing Page -- Local Banner
PurposeSet’s the tone for the pageIdeally has local flavor (cowboys in Texas, Red Sox in Boston, gamblers in Vegas)
Page 9
30’26° N 97’ 74° WSaturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
@CANTTOUGHTHIS 39 SHARES
SHAre yOUrSTOry frOm
AUSTIN
GO
@STfUWHAAT? 42 SHARES
@TOUGHdAd 79 SHARES
@SHkIrmyHT 42 SHARES@SHkIrmyHT 42 SHARES @SHkIrmyHT 42 SHARES
@SHkIrmyHT 42 SHARES
@SHkIrmyHT 42 SHARES
“AUSTIN GOT mUddy AS
f*$#!!”
@TXLONGHOrN 15 SHARES
@mArATHONmOm 165 SHARES
“WHO SAW THe TeAm Of “SALmON GOING UPrIVer??” SO AWeSOme”
@yOUWONTyeSIWILL
@rAykIm_
LOAd mOre
BEST COSTUMES
MOST RESPECTED MOMENT
DOS EQUIS POURED
MOST HONORABLE
Worlds ToughestSubmit your time Here
Proof of Completion
?
Community Landing Page -- Social Stream
Purpose: Aggregate content and media from specific events and present stream into one seamless platform
Contact [email protected], VP Customer Dev at Chute Tech. Page 10
30’26° N 97’ 74° WSaturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
@CANTTOUGHTHIS 39 SHARES
SHAre yOUrSTOry frOm
AUSTIN
GO
@STfUWHAAT? 42 SHARES
@TOUGHdAd 79 SHARES
@SHkIrmyHT 42 SHARES@SHkIrmyHT 42 SHARES @SHkIrmyHT 42 SHARES
@SHkIrmyHT 42 SHARES
@SHkIrmyHT 42 SHARES
“AUSTIN GOT mUddy AS
f*$#!!”
@TXLONGHOrN 15 SHARES
@mArATHONmOm 165 SHARES
“WHO SAW THe TeAm Of “SALmON GOING UPrIVer??” SO AWeSOme”
@yOUWONTyeSIWILL
@rAykIm_
LOAd mOre
BEST COSTUMES
MOST RESPECTED MOMENT
DOS EQUIS POURED
MOST HONORABLE
Worlds ToughestSubmit your time Here
Proof of Completion
?
Community Landing Page -- Stream Submit
WE HEAR EVERYTHING IS BIGGER IN TEXAS!!Use hashtag #TMAUSTIN to share your photos and stories from this weekend
Purpose: Instruct participants on how to submit their photos/stories to the stream using social mediaIncludes localized phrase (“everything is bigger in Texas”) as well as unique hashtag
Page 11
30’26° N 97’ 74° WSaturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
@CANTTOUGHTHIS 39 SHARES
SHAre yOUrSTOry frOm
AUSTIN
GO
@STfUWHAAT? 42 SHARES
@TOUGHDAD 79 SHARES
@SHkIrmyHT 42 SHARES@SHkIrmyHT 42 SHARES @SHkIrmyHT 42 SHARES
@shkirmyht 42 SHARES
@SHkIrmyHT 42 SHARES
“AUSTIN GOT mUddy AS
f*$#!!”
@TXLONGHOrN 15 SHARES
@MARATHONMOM 165 SHARES
“WHO SAW tHe teAM OF “SALMON GOING UPRIVeR??” SO AWeSOMe”
@youwontyesiwill
@RAYKIM_
Load more
BEST COSTUMES
MOST RESPECTED MOMENT
DOS EQUIS POURED
MOST HONORABLE
Worlds ToughestSubmit your time Here
Proof of Completion
?
Community Landing Page -- Conditions Snapshot
Purpose: Connect with participants and non-participants to the conditions of the event days. Provide context and compliment the content from the social streamIncludes unique infographic with location-specific “data” (gimmicky) Page 12
30’26° N 97’ 74° WSaturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
@CANTTOUGHTHIS 39 SHARES
SHAre yOUrSTOry frOm
AUSTIN
GO
@STfUWHAAT? 42 SHARES
@TOUGHDAD 79 SHARES
@SHkIrmyHT 42 SHARES@SHkIrmyHT 42 SHARES @SHkIrmyHT 42 SHARES
@shkirmyht 42 SHARES
@SHkIrmyHT 42 SHARES
“AUSTIN GOT mUddy AS
f*$#!!”
@TXLONGHOrN 15 SHARES
@MARATHONMOM 165 SHARES
“WHO SAW tHe teAM OF “SALMON GOING UPRIVeR??” SO AWeSOMe”
@youwontyesiwill
@RAYKIM_
Load more
BEST COSTUMES
MOST RESPECTED MOMENT
DOS EQUIS POURED
MOST HONORABLE
Worlds ToughestSubmit your time Here
Proof of Completion
?
Community Landing Page -- Best Of Gallery
Purpose: Honor participants and their efforts; Drive participation and creativity in the event;Tell unique stories from the event
Page 13
30’26° N 97’ 74° WSaturday April 20 | Sunday April 21
SAT SUN
TOUGH MUDDER
AUSTIN
@CANTTOUGHTHIS 39 SHARES
SHAre yOUrSTOry frOm
AUSTIN
GO
@STfUWHAAT? 42 SHARES
@TOUGHDAD 79 SHARES
@SHkIrmyHT 42 SHARES@SHkIrmyHT 42 SHARES @SHkIrmyHT 42 SHARES
@shkirmyht 42 SHARES
@SHkIrmyHT 42 SHARES
“AUSTIN GOT mUddy AS
f*$#!!”
@TXLONGHOrN 15 SHARES
@MARATHONMOM 165 SHARES
“WHO SAW tHe teAM OF “SALMON GOING UPRIVeR??” SO AWeSOMe”
@youwontyesiwill
@RAYKIM_
Load more
BEST COSTUMES
MOST RESPECTED MOMENT
DOS EQUIS POURED
MOST HONORABLE
Worlds ToughestSubmit your time Here
Proof of Completion
?
Community Landing Page -- Submit Your Time
Purpose: Tough Mudder is looking for ways to generate interest and drive participation in World’s Toughest Mudder. At least you were in the application process! =) We will put World’s Toughest Mudder on people’s radar by seamlessly integrating the submission process at the same place participants go to to share pictures and stories.
Page 14
Measures of Success
Page 15
Increased site traffic
Boost in social media posting/sharing (can also determine most active cities)
Increase in WTM submissions
Additional Thoughts
Once we publish the Re-cap video, where on the blog can we put it?
How about YouTube?
How do you get to the page? (similar to the event map?)
Page 16
Thanks!