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Content Created by M. Kyle Craig 10 Things Every Business Owner Needs to Know About SEO If you don’t understand these basic things, you could end up penalized, or worse, banned, from the search engines

Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

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Page 1: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

10 Things Every Business Owner Needs to Know

About SEO

If you don’t understand these basic things, you could end up penalized, or

worse, banned, from the search engines

Page 2: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Who should read this?

This presentation is for the business owner, manager, and website owner who is looking to get…

…higher rankings in the search engines.

…more traffic to their website.

…higher quality customers.

Page 3: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Will this work on all Search Engines?

These principles are modeled after general search engine behavior and should work

on all sites

But, keep in mind, each search engine has it’s own tricks and quirks

Page 4: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Rule 1: Don’t try to trick the algorithm

Don’t use black-hat or grey-hat methods

You may get short term results

Eventually your site will be penalized or banned

Page 5: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Corollary to Rule 1 – There’s plenty of opportunity for legit methods

Using legitimate, white-hat methods are a much stronger strategy

It will take longer, but your ranking will persist longer and with a higher score

Page 6: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Rule 2 – Strategy vs. Tactics

Don’t focus on a single tactical step

Instead, focus on your overall strategy

A good start.. Answer - “My site will be known for xxx and in the business of yyy”

From that simple statement, you derive your strategy for keywords, links, and all else

Page 7: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Rule 3: SEO is not a fix for a poor site

Architecture and content is an important factor in ranking

A poorly designed site can hurt your rankings

Straight from Matt Cutts: “Site architecture, how you make links and

structure appear on a page in a way to get the most people to the products that you want them to see, is really a better way to approach it then trying to do individual

sculpting of PageRank”

Page 8: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Rule 4: SEO does not exist in isolation

Rankings come from multiple activities

Include Linking + Content + Architecture + Keyword research + Analytics into your plan

Page 9: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Rule 5: Know your keywords

Do LOTS of keyword research and track them carefully

Keywords are the single most important way that your customers will find you

Good keyword research will result in higher ranking for relevant (read:better)

customers

Page 10: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Rule 6: It’s not just about you, but also who links to you

Remember when your Mom said “Don’t hang around that bad crowd?”

Low quality or spam sites that link to your site will bring you down in the rankings

Page 11: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Rule 7: Rankings take time

High rankings do not come overnight

Black-hat methods may get high rankings for a short time, but you’ll eventually be

demoted, penalized, and possibly banned

Page 12: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Rule 8: Local wins

To make the rankings more relevant, Local optimizations are a major influence

This piece is often overlooked!

Don’t ignore this aspect!

Page 13: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Rule 9: Content on your site is directly related to the traffic it brings

This one is easy:

– No content = No Traffic

– Non-relevant content = No Traffic– Duplicate content = No Traffic

Page 14: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Rule 10: Know your end goal

Always keep your end goal in mind

Is your goal…– To get visitors?

– To make more sales?– To get more sign-ups?– To get traffic?

Always keep your goal in mind when you are planning your SEO activities

Page 15: Top Tips for SEO by Kyle Craig - For business owners and managers for running a successful seo campaign

Content Created by M. Kyle Craig

Who is Kyle Craig?

Kyle Craig advises businesses on their marketing efforts. He analyzes existing campaigns and finds new opportunities for improving results, expanding marketing share and making sales. He works on lead generation, content production, publicity, and online marketing strategy.

Kyle has worked with over 30 clients and over 50 product launches and campaigns. Today, he focuses on the most important aspect of the marketing campaign - getting inside the customer's head and deciphering the buying process.