Top Ten Imperatives for Service Providers

TOP TEN IMPERATIVES FOR SERVICE PROVIDERS

1 Copyright © 2011 Juniper Networks, Inc. www.jun iper.net

PROVIDERSManoj LeelanivasExecutive Vice President, Juniper Networks

OUTLINE

Ten Architectural Imperatives2Key Takeaways3

Market Trends Forcing Mobility Rethink1


Key Takeaways3Customer TestimonialsQ&A4

CONVERGENCE OF MOBILITY, VIDEO AND CLOUD CREATING MARKET DISRUPTION


Mobility

Gartner predicted that tablet sales will grow 181% in 2011 to 54.8M, many of which are built to take advantage of mobile 3G and 4G networks.

According to Synergy 110M Smart phones shipped in Q2-2011.

181% TabletGrowth 76%

According to IDC’s cloud computing survey, server revenue in the private cloud category will grow from $7.3 billion in 2009 to $11.8 billion in 2014, or about 62 percent.

62% Cloud Server Revenue Increase

Cloud Computing

SmartphoneAnnual Growth

GIGABYTE LIFESTYLE: REAL-TIME & INTERACTIVE …

>50% of all mobile traffic is video

> 50% penetration of SmartPhones, Mobile compute devices

>50% of cell sites support 200+Mpbs


>50% revenue comes from non-traditional services

>50% subscribers use location based services and 3+ devices

>50% of the services are delivered via the cloud…

BOUNDARYLESS ENTERPRISESECURE MOBILITY DETERMINES COMPETITIVE ADVANTAGE

Ubiquitous

Content

Employees Devices Data Security

Cloud

Empowered

Mobile

Employee


Connecting

Everything,

Not just

Everyone, to the

Corporate

Network

Content

Through Secure

Cloud

Machine-2-machine

ERP

Internet Information Services

Traffic is growing1

1999 2002 2005 2008 2011 2014 2017 2021Cloud

IP Apps

Mobility

It is more dynamic and unpredictable than ever2

MASSIVE DATA GROWTH STRETCHING NETWORKS AND STRAINING BUDGETS

180,000

100,000

20,000

17xGrowth

2008-2020

+27%2008-2020

CAGR

PB/Month


1999 2002 2005 2008 2011 2014 2017 2021

The combination challenges service provider economics3

Source: Juniper, Cisco, MINTS

Because today’s fragmented network architecture doesn‘t scale4

Mobile Network

IP Network

Gateway2G2G3G3G

4G4G

ApplicationManager(s)

Web Web SvcsSvcs

App ServersApp Servers

Web Web SvcsSvcs

App ServersApp Servers

TOP TEN ARCHITECTURAL IMPERATIVES



MONETIZATION IS AN ARCHITECTURAL IMPERATIVE

1

Service Control

Tiered SubscriptionsGuaranteed Delivery

Location Based ServicesTurbo Performance

Guaranteed Service with

Two-Sided Business Models

Targeted AdvertisingGuaranteed Service with

Revenue Share with Content Providers

The New

$$$$


Long-Tail Applications

Online RPGWords with Friends

Virtual RealityDog Collar

Glow Cap (medicine)

Internet of Things

Secure Mobile BankingSmart-Grid, M2M

The New Mobile Network

At 50% penetration, aggregate $1 a month maps to…

Annual Revenue for 10M Subs

Annual Revenue for 50M Subs

EMBRACE THE LONG TAIL: INFINITE APPS, INFINITE POSSIBILITIES

MOBILE SECURITY

9 Copyright © 2011 Juniper Networks, Inc. www.jun iper.net $2$3 $2 $3 $1 $1 $1

SMARTGRID APPS

SECURE MOBILE

BANKING

GUARANTEED MULTIMEDIA

DELIVERY

SECURITYSUITE

TURBO BIZ PERFORMANCE

TARGETEDAD

DOG COLLAR,GLOW CAP

THINK SUBSCRIPTIONS, NOT JUST SUBSCRIBERSFleet

Management& Logistics

Transportation & Shipping Companies

AutomotiveTelematics Auto Care /

Aftermarket

Smart Grid Utility & The New Network

2


RemoteHealth

Monitoring

HealthcareProviders

Surveillance Security Services

Smart GridAutomation

Utility & Power

The New Network

SecurityActivation Rates

ScalabilityIPv6

Gateways, Proxy ServicesInteroperability

HD Internet Multi-screen Video hosting Connected car

33DELIVER DYNAMIC END-USER EXPERIENCES


Viral TV Cloud STB Family media TeleMedicine

DIY director 4D TVBroadcast

gaming Crowdcast

Network IntelligenceReal-Time Data

Customer/Machine IntelligenceService Personalization

BandwidthPolicy: BillingPerformance

CONTEXT-AWARE SERVICES… BANKABLE OPERATOR ASSETS


Time of Day Service

Location App

Roaming

Device Type

CloudServices

Security

QoS

Content Latency

Session Info, Roaming

Delivering an Integrated User Experience

CENTRALIZE AND DISTRIBUTE. THE POWER OF 'AND'

Data Centers(hundreds)

Customers, Partners (billions)

Distribution to manage traffic explosion

4


Consolidation to reduce infrastructure costs and opex

On-Premise Apps

Dedicated Servers

BUILD YOUR BUSINESS ON MOBILE CLOUD FOUNDATION

Rig

id, l

egac

y m

odel

of I

.T.

Flexible, virtualized m

odel

From To

SoftwareServices

Virtualized WorkloadsScalability

Performance

5


Servers

Dedicated Storage

Layers of Complexity

Rig

id, l

egac

y m

odel

of I

.T.

Flexible, virtualized m

odel

Workloads

Shared Storage

QFabric Network

Economics

Scalability

Manageability

DESIGN MOBILE BACKHAUL BEYOND TRANSPORTSMALL CELLS, “HETNETS” RESHAPING MPLS ARCHITECTURE

18 SmallCell RAN

6


5Site

Monitoring

3Security

4SLA

Assurance

Source: Dell ‘Oro & Infonetics

6Optical

2 7

MacroRAN

Cell Site

CELEBRATE WI-FI IN OVERALL CAPACITY PLANNING

Must Support a Wide Variety of Wi-Fi Access Mechanisms

� Home/Residence� Owned Hotspots� SP Owned Hotspots� Partner Hotspots

(supporting a variety of authentication mechanisms)

� Partner SP Owned Hotspots

MUTUAL ACCESS NETWORK AUTHENTICATION

ACCESS CONTROL & CONFIDENTIALITY

• Over-the-Air• To the Home Network

77


� Partner SP Owned Hotspots

Secure/Private User Plane� Air interface� Backhaul

Seamless User Experience� Network Selection & Access� Access to Applications� Service Continuity

• To the Home Network

POLICY BASED• Access Network Selection

• Application Routing

APPLICATION / SERVICE CONTINUITY &

INTER-RELATIONSHIP

INNOVATE THROUGH FEDERATED SERVICES AND OPEN APIs

88

DifferentiationEmphasis

RapidInnovation

CustomerRelationships

Experience and Economics


Leverage the Edge

Deliver scalability and differentiation

Enable Experience On

DemandAdopt a platform for

innovation to accelerate

future services for consumers and

enterprises

Federate Experiences

Support inter- and intra-footprint relationships

Monetize Experiences

Drive revenue where there is cost

DEVELOP VISION FOR POLICY-BASED OPTIMIZATION

SGW / PGW / Optimization

Networkstate data

Analyze/Recommend

Policy-basedresponse

PCRFAnalytics

Extend 3GPPSON from

the RAN into the Network

Core

99


Class/Subscriber profile-specific optimization of user and signaling planes.Integrate network, subscriber, class and application policies.Response: Load/state-aware parameter adjustments, traffic shaping/routing, …Additional standards/forum work ongoing (3GPP, ATIS, etc.).

Internet

RAN

SGW / PGW / Optimization

Mobile Network

Policy Enforcement

IMPLEMENT SECURITY WITHOUT BOUNDARIES!NO DEFINED PERIMETER

Incremental Revenue from Enterprise Customers

… and avoids costs associated with malware attacks

ANTIVIRUS

PERSONAL FIREWALL

1010


ANTI-SPAM

LOSS/THEFTPROTECTION

DEVICE MON and CONTROL


CONCLUSIONS


Monetization is an Architectural Imperative

Think subscriptions not just subscribers. Internet of Things

Deliver dynamic end-user experiences

Centralize and distribute. The power of ‘AND’

Build your business on Mobile Cloud Foundation

1

2

3

4

5


Design mobile backhaul beyond transport by extending MPLS

Celebrate Wi-Fi in overall capacity planning

Innovate through federated services and Open APIs

Develop vision for policy-based automation

Implement security without boundaries

5

6

7

8

9

1010

KEY TAKEAWAYS

� Mobile networks are at massive inflection points; traditional networks are inadequate

� Business dynamics must be architected, can’t be just bolted on

� Celebrate innovation from all corners of the world

� Deliver compelling user experience to establish win/win relationships with over-the-top providers


relationships with over-the-top providers

� Shift orchestration towards cloud and “Internet” type profitable services

� Internalize and apply the ten key architectural principles to drive next generation mobile networks

Thank You

Q & A


Q & A

Technology

Top Ten Imperatives for Service Providers