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Everybody knows....
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Family
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Relax
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More Traffic
Your Brand?
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Social is MORE valuable to business when people are buying and using your products, than it is for them to just talk about it.
Let’s get one thing straight
Social Media i
s
Not Like M
ike!
More like
by *rwpike
What is Social Commerce?
A. Integrating social tools on your commerce site to engage the consumer?
B. Selling of products or services on social media properties?
Tops for Marketing
We have the technology but never
asked WHY?
Soft
Too much focused on the process and not enough on strategy.
No thought about the target audience.
WTF!
Hard
The Perception Gap
Opportunity
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BONUS Gift #1!
GoingSocial.ColderICE.com
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Audience
Channel
Message
Fire
Dandelion Social Model
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• Keep it current• Get content weekly
from Feeds• Update it on the go
(iPad, phone, etc.)• Photos, pictures,
images!
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Finding the Convo...
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Twitter• Share industry
news• Listen to
competitors• Find what is
peaking interest• Build following
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Search.Twitter.com39
Blogs
• The HUB• 2 or 3x a Week• Start now!• Know your
keywords
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ScribeFire.com
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YouTube
• Top ranking SEO• Most shared
content on the web
• Mobile ready• Easy K.I.S.S.
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Listen!
Fish where the fish are...
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Google Alerts
• Kid tested• Mother
approved• The grandaddy
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Winner!
No Thank You!
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Dandelion Social Model
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Where to start?
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• Good• Better• Best
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Fire, Ready, Aim
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Ready, Aim, Fire
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Influence
Burberry – Art of the Trench
The Loyalty LoopBy: Paul Marsden
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Targeted Social Marketing
And one more thing….
Give the customer what they want? NO!
“Our job is to figure out what they want before they do”
