Top 5 Missed Opportunities of Business Blogging

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Missed Opportunity #1

Search Engine Optimization

Blogging For Search

Don’t Fight It:

“Organic Search Traffic is the

most critical metric I track.”

Kelly Feller Social Media Manager - Intel

“By far the most important piece of writing you’ll do on any given

page is your page title. Search engines consider your page title to

be very indicative of what can be found on the page.

SEO Expert: Steven Bradley

Missed Opportunity # 2

Blog Titles

Missed Opportunity # 2

Blog Titles

Missed Opportunity # 3

The Language of the Customer

“Burn the thesaurus. Think about the words that

people use to find you.”

“Then, as a revolutionary new internet marketing

strategy, actually write those words in your copy.

You'll get more traffic.

You'll get more sales/leads/whatever. “

Ian Lurie: Conversation Marketing

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Keywords

"Think about what people are going to type...and talk about that"Matt Cutts: Google

3,000,000 Searches/ 200 Terms

Missed Opportunity # 4

Content Volume

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Recency/Frequency

Measure the Competition

VS.

Symbol of CEO

Excess Someone Like Me

…….(The) most credible source of information about a company is

now “a person like me,” which has risen dramatically to surpass

doctors and academic experts for the first time

7th Annual Edelman Trust Barometer

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Ask For Customer Content

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Missed Opportunity # 5

Call To Action

Questions & Answers