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1 © 2014 Adaptive Insights | Confidential & Proprietary © 2014 Adaptive Insights | Confidential & Proprietary THE GLOBAL LEADER IN CLOUD BI & CPM Top 5 Quotes on our New Adaptive Insights Brand

Top 5 Quotes on New Adaptive Insights BI & CPM Brand

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Adaptive Insights partners and customers weigh in with their opinions on our new name and logo, and what it means for the future of cloud-based business intelligence and performance management applications.

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Page 1: Top 5 Quotes on New Adaptive Insights BI & CPM Brand

1© 2014 Adaptive Insights | Confidential & Proprietary© 2014 Adaptive Insights | Confidential & Proprietary

T H E G L O B A L L E A D E R I N C L O U D B I & C P M

Top 5 Quotes on our New Adaptive Insights Brand

Page 2: Top 5 Quotes on New Adaptive Insights BI & CPM Brand

2© 2014 Adaptive Insights | Confidential & Proprietary

#5: Paulo Castro, Embraer

Adaptive has been evolving so much during these last five years, it’s only

logic that the logo keep up with all this evolution. Great job!

- Via “Be Adaptive” contest, Feb. 5Paulo Castro, Financial Analyst, Embraer

Page 3: Top 5 Quotes on New Adaptive Insights BI & CPM Brand

3© 2014 Adaptive Insights | Confidential & Proprietary

#4: Jason Ripke, PlayNetwork

Adaptive Insights captures much more than the

“numbers” team. Providing actionable Insight to influence and drive

business decisions is our goal. Great move and love

the logo!

- Via Twitter, Feb. 5, 2014

Jason Ripke, Director of FP&A, PlayNetwork, an Adaptive Insights Customer

Page 4: Top 5 Quotes on New Adaptive Insights BI & CPM Brand

4© 2014 Adaptive Insights | Confidential & Proprietary

#3: Howard Kent, Miagen

The rebranding to Adaptive Insights is an excellent example of how an organization can evolve its brand without losing its hard earned reputation established over 10 years. Great job with a smart fresh and colorful new logo.

- Via “Be Adaptive” contest, Feb. 4, 2014

Howard Kent, Head of Marketing, Miagen, an Adaptive Insights Partner

Page 5: Top 5 Quotes on New Adaptive Insights BI & CPM Brand

5© 2014 Adaptive Insights | Confidential & Proprietary

#2: Pisces Analytics

The Dawn of a new Era! Welcome to Adaptive Insights- @AdaptiveInsights- the new name for Adaptive Planning! Adaptiveinsights.com #ProudPartner

- Pisces Analytics via Twitter, Feb. 5

Pisces Analytics

Page 6: Top 5 Quotes on New Adaptive Insights BI & CPM Brand

6© 2014 Adaptive Insights | Confidential & Proprietary

#1: Gale Morrison, XBRL Solutions

It’s pretty clear you have to BE ADAPTIVE to thrive in business today!

- Via “Be Adaptive” contest, Feb. 4

Gale Morrison, Principal at Adaptive Insights Partner XIS

Page 8: Top 5 Quotes on New Adaptive Insights BI & CPM Brand

8© 2014 Adaptive Insights | Confidential & Proprietary

Thank You. Be Adaptive!