Reports for SEOTop 3 Google Analytics

The Problem with Google Analytics

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Look for ONE thing…

For SEO, there’s only ONE thing to look for in the data:

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ONE thing in 3 Places…

Look for ONE thing: OPPORTUNITIES

Look for that ONE thing in THREE places:

1. In Traffic-Driving Keywords2. In Traffic-Driving Content3. In Traffic-Driving Links

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Report #1: Organic Search Traffic

Organic Search Traffic Found in: Traffic Sources -> Sources ->

Search -> Organic

Scroll down to your “Onesie-Twosies”

Look for highly relevant phrases

Look for trends

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Finding Opportunities in Keywords

Find where you already have momentum, then BLOG, BLOG, BLOG!

Also consider enhancing your “Services” pages or other areas of your site…

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“Wow, I should

definitely blog more about black hat

SEO!”

“I should add that to my Services

page”

“That would

make a great article title”

Report #2: Individual Page Traffic

Individual Page Traffic Found in: Content-> Site Content -> All Pages

Look at which pages are driving a lot of traffic. Think about how to make more pages like those.

Look at what pages are NOT driving a lot of traffic.Think about how to change or enhance that content.

Again, look for trends

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Report #2: Content -> Pages

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“That article did better

than I thought it would. I

should write more like that one.”“This page is

important, but isn’t

getting much traffic.

Maybe I should

rename it…”

Report #3: Referral Traffic

Referral Traffic Found in: Traffic Sources -> Sources

-> Referrals

Look for new links

Look for reminders

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Report #3: Referral Traffic

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“Ooh! That’s a very reputable site. I need to look into how

to get syndicated on more sites like

that.” “Oh, darn – I forgot to

submit my latest article to StumbleUpon. Need to go do

that now.”

“Wow, someone linked

to my site during a Twitter

chat. I’ll click on that to find out which chat

it was.”

Summary

Looking for opportunities in these reports improves SEO by:

Letting you know what works, so you can do more of it

Letting you know what doesn’t work, so you can change it

Giving you a data-driven way to improve your site – no more blind guessing

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Recap / Cheat Sheet

1. Organic Keywords

Traffic Sources -> Sources -> Search -> Organic

2. Individual Page Traffic

Content-> Site Content -> All Pages

3. Referral Traffic

Traffic Sources -> Sources -> Referrals

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Questions???Top 3 Google Analytics Reports for SEO

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