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A look into the top restaurant and food chain outlets who used the Internet to foster e-commerce and promote through digital marketing. Ranking was based on Alexa, Facebook Fan Page count, and Open Site Explorer. Presented by Janette Toral during her talk at Endurun Colleges last September 16, 2011. Full story at http://www.digitalfilipino.com/top-restaurant-and-food-chain-players-online
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Top 10 Restaurant / Food Players Online (Philippines)
Jane;e Toral h"p://www.digitalfilipino.com
h;p://www.goldilocks.com.ph/
#12
h;p://www.greenwich.com.ph/
#10
h;p://chowkingdelivery.com/
h;p://www.chowking.com/
#9
h;ps://www.shakeyspizza.ph/ #8
h;p://www.maxschicken.com/
#7
h;p://www.redribbonbakeshop.com.ph/ #5
h;p://www.mcdelivery.com.ph/
#3
h;p://www.mcdonalds.com.ph/
h;p://www.pizzahut.com.ph/ #2
h;p://jollibeedelivery.com/
h;p://www.jollibee.com.ph/
#1
ObservaOons
• Fosters ordering online. • Engage customers and target prospects through brand expression.
• Earlier players were able to capitalize on “likes” and “tags” via Facebook to boost their following.
• When compeOng brands are acOve online, higher level of engagement efforts expected.
• New players tend to be acOve socially online but neglect their website.
Full deck with explanaOon for each to be posted in DigitalFilipino Club
h;p://www.e-‐commercephilippines.com