Top 10 Things Advocates Will Do For Your Brand

Top 10 Things Advocates Will Do For Your Brand

Rob Fuggetta, Founder/CEO, ZuberanceLaura Messerschmitt, VP Marketing, Outright

Andy Giefer, Social Media Director, Anytime FitnessSeptember 19, 2012

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Today’s Speakers

Rob FuggettaZuberance Founder/CEOAuthor, Brand Advocates

@RobFuggetta

Twitter hashtag: #BrandAdvocates

Laura MesserschmittVP Marketing

Outright (a Go Daddy company)@ljmesser

Andy GieferSocial Media Director

Anytime Fitness@agiefer

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About Outright

200,000+ customers


Helps small biz and self employed with online bookkeeping

Acquired by Go Daddy in July, 2012

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About Anytime Fitness


1,900+ clubs worldwide

1.5 million members

“Top 10 Global Franchise” - Entrepreneur Magazine

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Powering advocacy for leading consumer and business brands

About Zuberance


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Justin Dorfman, support engineer, NetDNA

Generated hundreds of thousands in sales for CDW as result of his advocacy

CDW has paid Dorfman: $0 Recommends CDW because of

reliable, personalized service

Meet CDW’s Best Marketer

►81% surveyed CDW customers are Advocates


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Which Justin has more Real Klout?


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What’s a Brand Advocate?

Highly-satisfied customers and others who pro-actively recommend brands or products without being paid.

►Beyond like, follow, or love: advocacy


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Not a Brand Advocate


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Advocates: Unique, Powerful Segment

Most trusted sources Highly Influential Massive reach

Business Value


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#1. Give you referral leads and help you sell products and services, serving as a virtual salesforce.


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Anytime Advocates Drive Referrals

16,167 Offers Shared by Advocates

20% conversion rate from Advocate

offer shares (5x higher than avg)


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#2. Write highly positive reviews of your products or services, boosting your online ratings.


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Anytime Advocates Boost Ratings

7,250+ Advocate Reviews &

Advocate Stories


Anytime Fitness displays Advocate

reviews in Facebook tab

30% positive review increase

on Yelp in 5 months

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#3. Create glowing testimonials about their experiences with your company or products.


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Outright Advocates Create Glowing Testimonials

1,463 Outright Advocate Stories

Created

Outright showcases Advocate

testimonials on website

53% of Advocates chose to share to

Facebook


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#4. Answer prospects’ questions, overcoming buyers’ objections and reducing shopping cart abandonment rates.


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Ooma Advocates Have the Answers50% CTR among

prospects who get questions answered by

Advocates

Each question is getting an average of

2.3 answers

2,440+ Ooma Advocates opted in

to answer questions


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#5. Share your content and offers with their social networks, driving referral leads, clicks, and sales.


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Outright Advocates Share Educational Content

43% CTR from prospects in

Advocates’ networks

27, 150 Trusted Impressions


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#6. Help you launch new products.


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Outright Advocates Launch iPhone App

90% CTR from prospects in

Advocates’ networks

713% CTR on Twitter

Advocate sharing drove iPhone App to Top 25 in App Store


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#7. Create better ads than your high-priced ad agency and more compelling copy than your most skilled wordsmith.


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Anytime Advocates Create Compelling Copy

“The Cheers of Fitness Clubs”

“This club provides the keys to your future success…

guaranteed!”


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#8. Defend your cherished company and brand reputation from detractors.


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Safelite Advocates Combat Negative Word of Mouth

Advocates boosted ratings on

SuperPages.com from 2.35 to 4 stars

4.9/5 StarsAvg Advocate star

rating


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#9. Alert you to competitive threats and market opportunities.


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Outright Advocates Scan the Web


Outright Advocates alert the company when

people post incorrect info about their software

on the web

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#10. Give you profitable ideas and produce feedback.


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Outright Advocates Give Branding Feedback

Outright created Facebook group for

Advocates to provide feedback and get

questions answered


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Welcome to the Science of Advocacy


BrandAdvocateBook.com

“Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force”

“The ultimate guidebook to brand advocacy”-- Porter Gale, former VP Marketing, Virgin America

Rob Fuggetta, founder & CEO, Zuberance

“Shows you exactly how to energize Advocates.”-- Jeremiah Owyang, Altimeter Group

“...brilliant ”-- Erin Hintz, VP Global Marketing & GM eCommerce, Citrix

Download Chapter 1

Now!


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Let’s Connect!

Visit our blog:Blog.zuberance.com

Follow us on Twitter:

@Zuberance


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Register For Our Upcoming Webinar

Influencers or Brand Advocates: Who Carries the Real Clout?

Wednesday, October 24 at 11am PST/2pm EST

Michael BritoAuthor of Smart Business, Social Business

Jay BaerAuthor of The Now Revolution

Rob FuggettaAuthor of Brand Advocates

To register, go to zuberance.com/webinars


Technology

Top 10 Things Advocates Will Do For Your Brand