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Social Media 101The Tools of Communication
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Who we are...Jason VerhooskyDanversCARES community liaison/youth program coordinator
• www.facebook.com/JasonVerhoosky• Twitter: @JasonVerhoosky• Blog: www.streamingcreative.com
LaDonna Coy MHR, CPS, CDLALearning for ChangeNew Media & Prevention Specialist
• www.facebook.com/Ladonna Coy• Twitter: @coyenator• Blog: www.technologyinprevention.blogspot.com
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Who we are...
Thomas A. Workman, Ph.D.Baylor College of Medicine Eisenberg Center Translation & Production Lead
Sue StineCADCA National Coalition Institute Sr. Manager of Dissemination and Coalition Relations• www.facebook.com/CADCA• Twitter: @suestine• www.cadca.org
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House KeepingInteract
Facebook: www.facebook.com/CADCA
Official Twitter Hashtag: #MYTI2011
Connected Communities: www.connectedcommunities.ning.com
Raise Your Hand: If all else fails feel free to raise your hand and ask a question.
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Where are you?
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A table full of tools...
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Why?Friday, July 15, 2011
A table full of tools...
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Identify your tool42% of youth age 5-17 are on facebook87% of adults age 18-44 are on facebook46% of adults age 45-64 are on facebook
4% of youth age 5-17 are on facebook33% of adults age 18-44 are on facebook16% of adults age 45-64 are on facebook
Youtube receives over 2 Billion views every dayOver 24 hours of footage are uploaded every min.Youtube is the #1 site visited by youth in USA
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How?
What is your desired outcome?
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How?
What is your message?
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How?
Who is your audience?
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How?
Do you have your bases covered?
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A table full of tools...
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• Profile• Page• Group• Community Page • Insight
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The ProfileFriday, July 15, 2011
The PageFriday, July 15, 2011
The GroupFriday, July 15, 2011
InsightsFriday, July 15, 2011
InsightsFriday, July 15, 2011
InsightsFriday, July 15, 2011
Why we use the tools we do...
• Sharing• Listening• Connecting• Learning• Events Management • Group Management • Collaboration• Communication
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A table full of tools...
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Youtube
• Viewing • Linking• Uploading • Subscribing • Interacting
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A table full of tools...
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A lot can happen with
140 Characters or less
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Why we use the tools we do...@ = MentionA mention is a way to engage in conversation with someone, but remains public. RT = RetweetA way to share someone else’s tweet with your followers. If space allows, you can also comment on the original message.
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Why we use the tools we do...
@ = Mention
RT = Retweet
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Why we use the tools we do...
# = Hashtag (category)Want to search or categorize something? Use a hashtag (i.e.. #cadcasome)
DM = Direct MessageIf you would like to send a private message to one of your followers, this is how you do it.
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Why we use the tools we do...# = Hashtag (category)
DM = Direct Message
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Why we use the tools we do...
• Listening • Learning• Dialogue • Sharing• Promoting/Linking• Inspiration• Collaboration
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Why we use the tools we do...
• Twitter Clients/Apps• Tweetdeck• Seesmic Desktop• Twellow• Tweetpic• Tweetlater • Tweetchat• Twitter Search
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A table full of tools...
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