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© Frank Parhizgar/WWF- Canada © Tessa Macintosh/WWF- Canada © Tessa Macintosh/WWF- Canada © Michel Roggo/WWF-Canon © Frank Parhizgar/WWF- Canada © Frank Parhizgar/WWF- Canada © iStockphoto Canadian Water Summit June 17, 2010 Tony Maas Freshwater Director, WWF-Canada [email protected] www.wwf.ca Water: Shared Risk, Shared Solutions

Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

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Page 1: Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

© Frank Parhizgar/WWF-Canada © Tessa Macintosh/WWF-Canada © Tessa Macintosh/WWF-Canada © Michel Roggo/WWF-Canon © Frank Parhizgar/WWF-Canada © Frank Parhizgar/WWF-Canada © iStockphoto

Canadian Water Summit

June 17, 2010

Tony MaasFreshwater Director, [email protected]

Water:Shared Risk, Shared Solutions

Page 2: Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

Physical risk – water supply and quality

Regulatory risk – uncertainty

Reputational risk – social license to operate

Financial risk – threats to the bottom line

Species risk - disappearing faster than any other

Habitat risk - half the world’s wetlands already destroyed

Ecosystem risk - two-thirds of major rivers dismembered by dams

Impacts of increasing water scarcity and deteriorating water quality on the communities we serve

Shared Risk Opening the discussion space

Page 3: Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

© Frank Parhizgar/WWF-Canada © Tessa Macintosh/WWF-Canada © Tessa Macintosh/WWF-Canada © Michel Roggo/WWF-Canon © Frank Parhizgar/WWF-Canada © Frank Parhizgar/WWF-Canada © iStockphoto

Exposing invisible risk

Virtual water – Amount of water used to produce a certain

product, expressed in cubic meters of water per unit of product.

Water footprint – Total virtual water content of a product or

products consumed by an individual, company or nation.

Page 4: Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

© Frank Parhizgar/WWF-Canada © Tessa Macintosh/WWF-Canada © Tessa Macintosh/WWF-Canada © Michel Roggo/WWF-Canon © Frank Parhizgar/WWF-Canada © Frank Parhizgar/WWF-Canada © iStockphoto

Global to Local ConnectionsUK Water Footprint

UK is 38% self-sufficient in water - 62% dependent water resources

outside of their borders

Page 5: Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

© Frank Parhizgar/WWF-Canada © Tessa Macintosh/WWF-Canada © Tessa Macintosh/WWF-Canada © Michel Roggo/WWF-Canon © Frank Parhizgar/WWF-Canada © Frank Parhizgar/WWF-Canada © iStockphoto

Water Footprint in the Value ChainWWF & SAB Miller

“Water footprinting enables SABMiller to understand which parts of our supply chain might face water scarcity, or poor water quality, in the future, and means that we can plan now to deal with these future challenges.”

Andy WalesHead, Sustainable Development

Page 6: Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

© Frank Parhizgar/WWF-Canada © Tessa Macintosh/WWF-Canada © Tessa Macintosh/WWF-Canada © Michel Roggo/WWF-Canon © Frank Parhizgar/WWF-Canada © Frank Parhizgar/WWF-Canada © iStockphoto

6

Water footprint in the Value Chain

EnergyFertiliser/ pesticideCrop Growth (rainfed/ irrigated)

Crop Cultivation

TransportEnergyCrop ImportsDirect Water Use

Crop Processing

EnergyTransportPackagingRaw MaterialsWasteDirect Water Use

Brewing

Transport

Distribution

DisposalRecycling

Consumer

Page 7: Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

© Frank Parhizgar/WWF-Canada © Tessa Macintosh/WWF-Canada © Tessa Macintosh/WWF-Canada © Michel Roggo/WWF-Canon © Frank Parhizgar/WWF-Canada © Frank Parhizgar/WWF-Canada © iStockphoto

Taking it to the watershed scale

abundant

stress

Scarce

Extremely Scarce

Sufficient

Page 8: Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

© Frank Parhizgar/WWF-Canada © Tessa Macintosh/WWF-Canada © Tessa Macintosh/WWF-Canada © Michel Roggo/WWF-Canon © Frank Parhizgar/WWF-Canada © Frank Parhizgar/WWF-Canada © iStockphoto

Taking Action on Water RiskMarks & Spencer

Through it’s Plan A initiative, M&S has shown its commitment to encouraging good water stewardship in its supply chain by working with suppliers to address direct water usage and engaging in community dialogue to ensure sustainable management of freshwater resources.

Page 9: Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

© Frank Parhizgar/WWF-Canada © Tessa Macintosh/WWF-Canada © Tessa Macintosh/WWF-Canada © Michel Roggo/WWF-Canon © Frank Parhizgar/WWF-Canada © Frank Parhizgar/WWF-Canada © iStockphoto

Taking Action on Water RiskMarks & Spencer

Page 10: Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

© Frank Parhizgar/WWF-Canada © Tessa Macintosh/WWF-Canada © Tessa Macintosh/WWF-Canada © Michel Roggo/WWF-Canon © Frank Parhizgar/WWF-Canada © Frank Parhizgar/WWF-Canada © iStockphoto

Beyond FootprintAlliance for Water Stewardship (AWS)

What is Water Stewardship?– Responsible use of fresh water that is socially

beneficial and environmentally and economically sustainable

Who should be interested in the Standards?– Companies– Financial Institutions– Agribusiness– Cities– Public and Private Water Service Providers

Page 11: Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

© Frank Parhizgar/WWF-Canada © Tessa Macintosh/WWF-Canada © Tessa Macintosh/WWF-Canada © Michel Roggo/WWF-Canon © Frank Parhizgar/WWF-Canada © Frank Parhizgar/WWF-Canada © iStockphoto

Beyond FootprintCEO Water Mandate

Six Key Strategic Areas1. Direct Operations2. Supply Chain & Watershed Mgmt3. Collective Action4. Public Policy5. Community Engagement6. Transparency

Page 12: Tony Maas, WWF - Investigating Shared Risk: What business does a Panda have talking about business?

© Frank Parhizgar/WWF-Canada © Tessa Macintosh/WWF-Canada © Tessa Macintosh/WWF-Canada © Michel Roggo/WWF-Canon © Frank Parhizgar/WWF-Canada © Frank Parhizgar/WWF-Canada © iStockphoto

Resources • WWF Report: Investigating shared risk in water

http://assets.wwf.org.uk/downloads/investigating_shared_risk.pdf• Pacific Institute Report: Water Scarcity and Climate Change: Growing Risks for

Businesses and Investors http://www.pacinst.org/reports/business_water_climate/full_report.pdf

• WWF Report: Understanding water risks http://assets.wwf.org.uk/downloads/understanding_water_risk.pdf

• CEO Water Mandate http://www.unglobalcompact.org/Issues/Environment/CEO_Water_Mandate/

• World Economic Forum Water Initiative http://www.weforum.org/en/initiatives/water/index.htm

• Water Footprint Network http://www.waterfootprint.org/?page=files/WFN-mission

• Alliance for Water Stewardship http://www.allianceforwaterstewardship.org/