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QR Codes have taken mobile marketing by storm. However, there is more to using QR codes than just slapping them on all of your marketing pieces. Find out more by watching this powerpoint presentation.
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Effective Mobile Marketing With QR Codes
Quick Response Code 2D code used to drive people to
your company’s Website They link offline to online, and print
to mobile QR Codes are capable of handling
all types of data, such as numeric and alphabetic characters, Kanji, Kana, Hiragana, symbols, binary, and control codes.
Up to7,089 characters can be encoded in one symbol.
MOBILE MARKETING
How are they used in Marketing? Direct mail campaign On a product or corporate brochure Press ads Promotional items View Videos Call Cell Phones Write to Email addresses Upload Contact Information Range in size – ½” to side of building
MOBILE MARKETING
Why Mobile Marketing?
MOBILE MARKETING
Smartphones and other browser-equipped phones expected to grow to1.82 billion by 2013, compared to 1.78 billion PCs.
Mobile devices share of overall web browsing is 4.36%,
430% increase overthe last two years
MOBILE MARKETING
MOBILE MARKETING
MOBILE MARKETING Mobile payments for digital and physical
goods, money transfers and NFC contact-less transactions will reach $670 billion by 2015
Nearly triple the current value of $240 billion.
Fewer than 6% of businesses are doing any type of mobile marketing
The percentage drops to less than .05% for companies doing less than $10 million per year
MOBILE MARKETING
Now is the best time to start leveraging mobile marketing.
It’s still new in the eyes of both marketers and consumers
MOBILE MARKETING
Understanding the Smartphone user
Users search the internet with a degree of urgency
They want results now and ifyou can’t give it to them, they will go somewhere else.
MOBILE MARKETING
Must offer highly targeted content and a strong call-to-action
There are design and development factors that are specific to handheld devices to consider
MOBILE MARKETING
Who is Driving the Mobile Market?
91% of Americans use cell phones◦20% are smartphones - 55million
59% of adults living in a household earning income of $75,000 or more are smartphone owners
48% of those with a college degree own smartphones.
MOBILE MARKETING
58% of Americans between the ages of 25 and 34 now own a smartphone
49% of those ages 18-24 44% of those ages 35-44. Even among those with a household income
of $30,000 or less, smartphone ownership rates for those ages 18-29 are equal to the national average.
MOBILE MARKETING
MOBILE MARKETING
The Millennial Generation — also known as Gen Y or the WE Generation — is the new demographic that businesses compete to attract.
Millennials fall into the age 18-29 brackets, reaching their teens at dawn of the 21st century. This is the generation for whom the PC and Mac were always a reality. MP3 players, particularly iPods and iPhones, have been necessities instead of options.
MOBILE MARKETING
21% are married (half the percentage of their parents’ generation at the same ages) and
34% are parents Millennials are more likely to use m-
commerce (mobile commerce) than members of previous generations but average orders are usually $5 or less.
42% use a PC to watch TVand may watch more than 20 hours per week.
MOBILE MARKETING
MOBILE MARKETINGMobile Page Design
Smartphone display resolution range from 480 x 800 to iPhone 960 x 640. The Droid Pro comes in at 320 x 480.
A typical website is 1024 x 768. View Samples
Website viewed on Desktop
MOBILE MARKETING
80% of viewers were mobile viewers
Desktop View Mobile View
MOBILE MARKETING Provide an easy way to
connect with your company Get them to interact Sign up for a newsletter Connect with your social media Purchase your product Create Brand Loyalty by adding
an additional incentive for taking the steps for interacting.
Touch-Screen Interface
Use interactive page elements, sized appropriately for a touch-interface.
submit buttons form elements links and navigation
MOBILE MARKETING
Mobile-Specific Content
Content should be simplified, easy to digest◦ Viewers on mobile devices are scanning for
information,◦ They do not spend a lot of time reading
information◦ Your content will probably need to be rewritten for
mobile-friendly reading.
MOBILE MARKETING
Track your results
Use Google Analytics to track the results from your different QR campaigns
Determine which campaign is more effective
MOBILE MARKETING
In Summary Users search the internet with a degree of urgency Must offer highly targeted content and a strong
call-to-action Provide an easy way to connect with your company Smartphone display resolution Content should be simplified Use interactive page elements Track your results
MOBILE MARKETING
If you would like more information, contact us today!
Call 321-805-0588 or email us: [email protected]
MOBILE MARKETING