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These teenagers are highly comfortable using texting and messaging apps and, in fact, are happily moving toward eCommerce shopping apps on their phones and desktops.For developing an app like Snapchat or Instagram, you could directly consult with some top mobile app development companies.
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India mobile app development company
Tips and Tricks to Concoct Gen Z Apps
So far Millennials were central to most of the marketing conversations
happening, globally. However, in recent times, the focus has been shifted to
13-17-year-olds. These kids are not just computer savvy and code-savvy, but
more significantly smartphone savvy.
While millennials could manage to own phones only in their school or
college days, Gen Z has been using them since their elementary and middle
school days. Not surprisingly, Gen Z has been labelled as mobile natives.
These teenagers are highly comfortable using texting and messaging apps
and, in fact, are happily moving toward eCommerce shopping apps on their
phones and desktops.
However, before diving headlong into the app design process for Gen Zers,
it’s imperative for developers to put themselves in Gen Z shoes and play out
different scenarios in their head so that the app is in keeping with the
requirements of this group. This is crucial because according to The IBM and
National Retail Foundation report, 62% of teens will not use an app that is
difficult to navigate and 60% will not use it if it’s slow to load.
So, what are these must-haves features that app developers need to
consider while developing a Gen Z app:
India App Developers
India mobile app development company
India App Developers
India mobile app development company
# Group Chats, Fun Interactions and more
First off, you need to figure out what kind of features this generation is
interested in: Is it finding friends, stalking enemies, group chats and things
like that.
As an example, you can check out the GroupMe app. The app has features
that help users create massive groups. It lets users chat with all of them at
the same time. And, more importantly, has an organized interface, in
addition to features such as group gallery, group calendar, polls, liking posts
among others.
What’s more, this generation is highly aware of the risks associated with
messaging apps such as Cyberbullying and all. So, make sure your app is
designed with built-in safeguards. This will help you draw in more loyal users
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India mobile app development company
for your app. To develop a fool-proof Gen Z- friendly app, consult top iPhone
app developers.
# In-App Communication
People have been debating emails’ effectiveness, time and again, and
whether emails are dying a slow and agonizing death. The good news:
According to a 2018 Radicati Group study, there will be over 3.8 billion email
users before the start of 2019. It’s 100 million more than the previous year.
Here’s the catch: Email use is dying among Generation Z. While the older
generation still prefers email over other means of communication, those in
the age group of 13-24 are more likely to communicate via messaging apps.
According to an IBM report, 9 of the ten people said that they text either
through their phone or through the app or website. A regular teen
exchanges 30 texts each day.
So, if the Gen Z wishes to write to someone, they’d prefer to communicate
via in-app messages over emails. And they’d be using emoticons, images,
stickers, and symbols in plenty.
Taking a leaf out of how Gen Z’s in-app messaging style, Hooked, and Yarn
has styled their digital book alternative in the form of text messages. In fact,
you’d feel like you are watching someone else’s text messages as you read
the book. The takeaway here is: Developers of these apps have leveraged
young people’s messaging patterns and turned them into app’s USP.
So, mobile app developers need to keep this point in mind while developing
their apps. It may not be technically possible to add this feature to all apps,
but then, it won’t harm to keep this point in mind.
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India mobile app development company
# Social Apps
As it turns out, the older generation cannot *live* without Facebook, while
the new generation is *leaving* Facebook in big numbers. Why? Because
Gen Z is fond of social apps such as Snapchat, Twitter, Instagram, Tumblr,
Pinterest, and more as opposed to Facebook.
According to a May 2018 survey from social video marketing agency VidMob,
of the 1000 US internet users surveyed, almost 56% aged 16-24 said they
have been using Snapchat more, while 55% of the respondents said they
have been using Instagram more. Not surprisingly, 59% of the respondents
also said they have been using YouTube more this year compared to the
previous years.
While millennials are not that crazy about Snapchat like Gen Z, the figures
are no less significant. Nearly four in 10 said that they have been using
Snapchat more compared to the previous year, and they are increasingly
using Instagram as well.
According to a survey, Snapchat will have 1.2 million new US users by 2022,
while Facebook will lose 2.2 million.
What mobile app designers could infer from this is that they should stay
away from general purpose apps or text-heavy apps, rather focus on
specialized mobile app design. And, more importantly, focus on installing
tools comprising images, ratings, video, voice, and more.
# Anonymity over Permanent Identities
As mentioned above, teens dislike Facebook. And, of the chief reason being
that they don’t like leaving any digital footprint. And Facebook exactly does
that … leave your digital footprint all over the internet space.
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India mobile app development company
Gen Z, on the other hand, is looking for a media that helps them share their
thoughts privately, sans any positive or negative impact. Enter Snapchat.
Incognito media such as Snapchat allows them to do just that: share
thoughts and experiences in private. Teens love to share more than an
average person does, and they prefer to keep certain information from the
public and this is where apps like Snapchat come into the picture.
Interestingly, even Instagram apps live up to the ‘anonymity expectations’ of
the users. Teens can maintain the main Instagram account, that is
Rinstagram and the private Instagram account, that is Finstarams. Unlike
Instagram, Finstarams is open only to your closest circle of friends. Here the
teens are free to post anything and everything, throwing caution to the
wind, including personal stories, embarrassing photos and more.
For developing an app like Snapchat or Instagram, you could directly consult
with some top mobile app development companies.
# Flawless Mobile App Design
Imagine you are buying a food processor for your kitchen. The salesman
shows you a fancy food processor that sits perfectly with your imagination.
All the tools of the food processor may seem perfect to quicken your kitchen
chores.
However, while checking out the product you may find that the processor
top needs to be opened in a certain way, shut in a certain way, locked in a
certain way and so on. Obviously, you think it’s too much for you to handle
and move on to something that could be effortlessly used.
The point is, users want things that operate simply, without applying too
much of their thought process. So, don’t complicate things by coming up
with a weird design for your app. Gen Z has less patience and prefers to stay
away from clunky, poorly designed apps.
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India mobile app development company
Wrapping up
Generation Z rightfully owns the “mobile-first customers” label. Millennials
adopted mobile, while teens have been seeing smartphones right from the
moment they were born. Little wonder, they juggle between the physical
and digital world, effortlessly. So, it’s not unreasonable, if they expect their
apps to be rich in features and offer highly impeccable technical
performance.
Do you have any more ideas for developing a Gen Z app?
Author Bio: This is Jennifer Warren, staff writer at GoodFirms – a review
and research platform for top e-commerce development companies, digital
marketing companies, mobile app development, web development
companies among many others. The company also publishes comprehensive
research reports on a consistent basis. Check out our recent content
marketing research report on our website.
Source Link:-
https://www.techgyd.com/tips-tricks-concoct-gen-z-apps/38056/
India App Developers