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Mobile Shopping Statistics

How mobile is changing the way we shop?

1. Internet Usage Globally ........................................... 03 2. Annual eCommerce Sales ....................................... 06 3. Mobile Shopping and User Behaviour ............... 10 4. Mobile Shopping App statistics ............................ 13 5. Holiday Shopping Season and Mobile Sales ... 22 6. Millenials and Mobile Apps .................................... 29 7. Mobile Coupons Stats ............................................... 33

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Contents

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There are 3.26 billion internet users worldwide in 2015.

40% of users or over 1 billion people have bought

products or goods online.

Source: Hostingfacts

3.26 Billion

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52.7% of global internet users access the internet via

mobile.

Source: Hostingfacts

52.7% Users

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In 2015, out of $2.2 trillion annual sales, $1 trillion retail sales were influenced by mobile. 4 out of 5

consumers use a Smartphone to shop.

Source: Hostingfacts

$1 Trillion

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Online retail sales in the U.S. reached at $83.93 billion in 2015. 75.1% of internet users use the internet via mobile.

Source: Hostingfacts

$83.93 Billion

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Online retail sales in the U.K. reached at £52.25 billion in 2015.

Source: Hostingfacts

£52.25 billion

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45% of purchases take place with multiple devices. Before purchasing, 28% of the time users decide to make

purchase on one device and then buy on a second device.

Cross Device Behaviour

Source: marketingprofs & business2community

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Mobile Shopping Experience

57% users won’t recommend a business with a poor

mobile optimized website. 30% of mobile shoppers

discard a transaction if they haven’t found a good mobile experience.

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Source: marketingprofs & business2community

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4 out of 5 consumers use a Smartphone to shop.

Source: Hostingfacts

80% Shoppers

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61% use shopping apps at least once a month.

Source: Apptentive

61% Consumers

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51% use retail apps while shopping in-store.

Source: Apptentive

51% Consumers

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26% are brand loyalists who use the app and shop in-

store at least 7 times a month. Source: Apptentive

26% brand loyalists

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It is estimated that app downloads worldwide will cross

over 200 Billion in 2016 and 268.7 Billon in 2017.

Source: Statista

200 Billion

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Strategy Analytics predicts that global app revenue will

be over $35 billion in the year 2017.

Source: magplus

$35 Billion

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Small phones grow at 8%. Medium phones grow at 85%.

Full Sized Tablets grow at 26%.

Time Spent

Phablets are getting huge popularity and grow at 334%

year over year.

Source: FlurryMobile Page 20

Time Spent

Out of 100% time on mobile, 90% of time spent in Apps & 10%

of time spent in the browsers.

Source: FlurryMobile

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2.2 X App Installs

Highest app downloads were recorded in U.S.. It is tracked

as 2.2X app installs compared to other days in December 2015.

Source: FlurryMobile

On the day of Christmas-2015,

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Android & iOS

50% of Android Phablets & 65% of Medium sized iOS

devices had become the dominant part.

Source: FlurryMobile

On the day of Christmas-2015,

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44% Online Traffic

Smartphones accounted for 44.7% of all online traffic & it

passed tablets in sales.

Source: FlurryMobile

On the week of Black Friday-2015,

Both Smartphones and tables outpaced desktop

in generating traffic.

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iOS vs. Android

iOS OUTPACED Android in online shopping.

Source: FlurryMobile

On the week of Black Friday-2015,

Online traffic and sales on iOS devices are 39.6% &

27.7% consequently. Whereas online traffic and sales

on Android devices are 17.3% & 8.3%.

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36.8% Online Traffic

Smartphones accounted for 36.8% of all online traffic.

Source: FlurryMobile

On the Day of Cyber Monday-2015,

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iOS vs. Android

Same as Black Friday, iOS OUTPACED Android in online

shopping.

Source: FlurryMobile

On the Day of Cyber Monday-2015,

Online traffic and sales on iOS devices are 33.4% &

21.4% consequently. Whereas online traffic and sales on

Android devices are 14.3% & 6.1%.

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33% of them rely on mobile apps. 27% look for

Smartphones/tablets. 7% of wearable devices.

Millennials

Source: Excentus

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40% of millennials use an app to identify themselves as

loyalty members.

40% Uses App

Source: Software Advice

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37% of millennials prefer receiving discounts for their

loyalty program reward on mobile.

37% Get discounts

Source: Software Advice

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Overall paperless coupon contribution has grown

373% over the last four years.

373%

Coupons

Source: Inmar

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85% of consumers look for coupons (non-grocery)

before going to visit a retailer.

85%

Consumers

Source: RetailMeNot

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Over 80% users who use mobile coupon app like the

ability to use the app anywhere they shop was very or rather

important.

80% Coupon App

Source: MobiSave Page 36

Over 40% of shoppers seek out for coupons using a

mobile app.

40% Shoppers

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Source: RetailMeNot

63% of consumers using mobile devices in-store try to

find competitor’s coupons and prices.

63% Consumers

Source: Connexity

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THANKS FOR READING.

If you’d like to know more about mobile

shopping apps or have any questions in

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