Tim Stanley Avvo 2010

January 2010

2http://www.justia.com

Websites, Blogs, Directories & Social Networks

1.Websites &Blogs (& Directories & Social Networks)

2.The Search Engines and You

3.Text & the Search Engines - Keywords and Phrases

4.Websites – Free Websites (Justia.net, Webs.com, Google)

5.Blogs – Free Blogs (Google’s Blogger, WordPress.com)

6.Directories & Websites & Blogs – SEO, Name Searches

7.Social Networks & Websites & Blogs – Integration

8.CPC – Site Landing Pages, Local, Words, Search v Content


Websites, Blogs, Video(?), Directories, CPC












Search Engine Usage

91% of online Americans have used search engines – 107 million people.

66+% of Internet users say they use search engines at least a couple of times per week.

87% of search engine users say they find the information they want most of the time when they use search engines.


Search Engines - Google Yahoo! MSN

August 2009 – Compete.com


Search Engines - Google












Choosing Keywords & Phrases

Location - What localities do you offer your legal services?

a. Statesb. Metro Area(s) c. Large Cities d. Countiese. Smaller Cities

Legal Practice - What words and phrases describe your content?

a. Words & Phrases (eg injury lawyer, auto accident, family law...)

b. Related Words & Phrases c. Singular /Plural Forms

Profession Wordsa. Lawyer, Attorney, Attorneys,

Lawyers, Law Firm

Test words on Google

Keywords and Phrases


Keyword Suggestion Tools



Choosing Keywords & Phrases

Location - What localities do you offer your legal services?

a. Statesb. Metro Area(s) c. Large Cities d. Countiese. Smaller Cities

Legal Practice - What words and phrases describe your content?

a. Words & Phrases (eg injury lawyer, auto accident, family law...)

b. Related Words & Phrases c. Singular /Plural Forms

Profession Wordsa. Lawyer, Attorney, Attorneys,

Lawyers, Law Firm

Test words on Google

Keywords and Phrases












Free Web Sites & Blogs





Site Layout Checklist 1. Optimize your Site Home Page – REMOVE extensive graphics, flash,

video components and splash pages2. Create a site map Web page / Link site map on all Web pages3. Remove session variables from dynamically created Web pages or use

Google Webmaster Tools for Canonical URLs4. Place keywords in your URLs, directory and file names5. Choose a navigation scheme that allows search engine crawlers to index

your site


<title>San Jose Divorce Lawyer & Sacramento Bankruptcy Attorney - Serving Fremont, Santa Clara County, Alameda County in Child Custody, Probate, Estate Planning Lawyer, Chapter 7 & 13 Bankruptcy Cases </title>


Page Layout - words words words

1. Optimize Title Tags - for SEO ranking and client interest

2. Use keywords and phrases in the Body text

3. Where appropriate, place keywords in <strong> text and in links

4. Use ALT text for the images, including the law firm logo or header image

Page Layout - words words words


SEO and Compliance



SEO and Compliance and XHTML













Lawyer Blogs


Blogs















Robert kreis

















Avvo, JDSupra, Docstoc, Scribd
















Google AdWords




Justia SEO Center


Blogging Ideas - LexBlog, Justia, Tom Kane,

Edge


Tim StanleyCEO, Justia 888.587.8421

Technology

Tim Stanley Avvo 2010