TIE Kinetix Overview

INTEGRATION BUSINESS INTELLIGENCEE-COMMERCECONTENT SYNDICATION

“TIE Kinetix is absolutely important to our whole channel strategy.” Unify

“TIE Kinetix enabled us to streamline process, offer richer content and helped us generate more online revenue.” T-Mobile

About TIE Kinetix

TIE Kinetix transforms the digital supply chain by providing total integrated

e-commerce solutions. These integrated e-commerce solutions maximize revenue

opportunities by minimizing the energy needed to market, sell, deliver and analyze

online. Customers and partners utilizing TIE Kinetix consistently benefit from innovative,

field tested technology and are able to remain focused on their core business. TIE

Kinetix develops cloud and license based solutions, and is backed with over 25 years of

proven technology and awards.

TIE Kinetix is a publicly traded company on the NYSE Euronext, and has offices in the

United States, The Netherlands, France, Germany, Austria, Switzerland, Spain, United Kingdom and Australia.

Your Business

Customers and Partners

Market, Sell, Deliver and Analyze through the supply chain.


Solutions Results Retail Channel Marketing

VAR Channel Marketing

Content Monetization

CONTROL & TRACK Rich Content Experiences on 3rd Party Websites

BOOST Online Sales Through E-tailers

MAXIMIZE Lead Generation and Brand Control Through Partners

INCREASE Bottom Line by Monetizing Your Content

Market with Content Syndication Solutions

Results B2B and B2C Web Shops

Full Back Office Integration

Multi-channel and White- label E-Commerce Solutions

INCREASED Flexibility, Efficiency and Profitability

FASTER Time to Market with New Products

Marketing & Sales IN CONTROL of the Business, not IT

Sell with E-Commerce Solutions

Solutions


Results Managed Service for EDI

Remote Managed Services

B2B Integration Software (XML, EDI, VAN & E-Invoicing)

PREDICTABLE Lower Costs

24/7 Managed Solution

QUICK and TANGIBLE ROI

Deliver with Integration Solutions

Solutions


Results Corporate Management Scorecard

Finance Reporting and Forecasting

Procurement Reporting and Forecasting

Sales Discovery & Planning

Increased Conversion, Sales & Higher ROI

Greater Visibility & More Control

Faster Time to Market

Analyze with Business Intelligence Solutions

Solutions


Spotlight Customers

We make technology perform so our customers can focus on their core business.

Spotlight Partners

We help strategic partners achieve global success with a local presence.

Source: TIE Kinetix Customer Satisfaction Survey99.1% Customer Satisfaction

Sanjay Kumar, Vice President Communications & Media Industry Progress Software

Michael Zahner, IT Director Streamlight

Martijn van der Neut, Online PublisherSanoma Media

“As a company, TIE Kinetix has been great with rapid response to many activities. Very little red tape, with a great commitment to making things happen, which is critical.”

“I often find myself saying ‘thank goodness for TIE Kinetix’. The solutions just work, which is one of the highest compliments you can pay to a vendor.”

“It enriches our online portfolio and allows us to provide an even better experience for the customer at the right moment with the right information.”

Over 25 Years of Proven Technology

“TIE Kinetix enabled us to streamline process, offer richer content and helped us generate more online revenue.”

“You have an edge over your competition, and it’s in having that outstanding support team. With other service providers you don’t receive the same level of support that TIE brings. That’s a real value to Zippo.”

“The fact that TIE Kinetix can directly communicate with our customers in the local language is worth its weight in gold.”

Tessel Jarigsma, Director of Internet & New Media T-Mobile

David WebbBusiness Analyst WD-40

Russel Safran, Sr. Systems Analyst Zippo

Robin Pilcher Global Channel Marketing Manager UnifyFormerly Siemens Enterprise Communications

“TIE Kinetix’s content syndication solutions have become an absolutely critical vehicle for launching Unify’s campaigns and new solutions in the channel.”

In 2001, Unify introduced the TIE Kinetix Content Syndication and Channel

Marketing solutions in the Netherlands. After receiving multiple awards and

seeing the success of the solution, Unify globalized their channel marketing

and partner programs with TIE Kinetix in 2008. Unify is still a strong

customer and continues to use the solution today.

Content Syndication Reference Case

UnifyFormerly Siemens Enterprise Communications

Challenge Channel partners needed a better way to generate leads, nurture

prospects and increase sales.

Enablement of marketing materials and time-to-market through channel

partners was too slow.

Unify had very limited control of branding and solution information

throughout partners.

Channel partners did not have the time and resources to stay up-to-date

with the latest solutions and campaigns in the market.

Solution Real-time content updates on partners’ websites in over 15 languages

Automated co-branding of marketing content such as emails, brochures,

datasheets and whitepapers for partners’ sales and marketing activities

Web-based emailing system for partners to send out pre-built email

campaigns tied directly to syndicated landing pages on partner websites

Real-time reporting on partners’ content, campaigns, emails, leads, etc

Automated lead generation campaigns

Increased organic search engine ranking for an identified key phrase

Integrated social media throughout partners

Source: Unify

Results

100% Increase in Consistency of Branding and Messaging

30% Increase in Lead Generation with Channel Partners

55% Increase in Marketing Activities

20% Increase in Organic Search Ranking

98% Partners Did Not Need Campaign Assistance

50% Higher Chance of Closing Leads

Increased

Tessel Jarigsma Director of Internet & New Media T-Mobile

“TIE Kinetix enabled us to streamline process, offer richer content and helped us generate more online revenue.”

T-Mobile has replaced its previous E-Commerce solution with TIE Kinetix.

By outsourcing its entire platform, T-Mobile achieves an optimal balance

between technological possibilities and the ever-changing demands of the

business. The flexibility of the TIE Kinetix E-Commerce Solution enables a

faster time-to-market, far more freedom with online marketing campaigns

and the agility to maximize online sales.

E-Commerce Reference Case

T-Mobile

Challenge“We needed a solution that offered the flexibility to quickly and easily

meet the ever-changing, on–demand needs of the industry. Second, it no

longer made sense for us to incur all of the development cost to customize

a solution when there were excellent solutions on the market developed by

vendors who knew far more about the subject than we do,” Tessel Jarigsma,

Senior Vice President for Internet and New Media at T-Mobile.

Solution Cloud-based E-Commerce solution

Simple frontend E-Commerce processes

More streamlined backend E-Commerce processes

Easier management of marketing campaigns

Richer content experience (i.e. customer reviews, rich media)

Cross selling capabilities

Back office integration

Seasoned E-Commerce team aided strategy before, during and after

implementation

Source: T-Mobile

Results

Internal Costs

Steps in the Shopping Cart

Conversions Rates

Online Sales

Time-to-Market

Customer Experience

Competitive Edge

Increased

Improved

Minimized

Carmel HirthDirector of IT Clopay

“TIE Kinetix has years of experience in supporting E-Commerce requirements in the retail and manufacturing industry.”

Industrial door leader Clopay needed a more efficient way of managing their

EDI applications. They found the day-to-day operation of an in-house EDI

program intensive and expensive. Maintaining updated trading partner EDI

versions, training and retaining qualified technical resources, and purchasing

EDI software costly and unmanageable.

Integration Reference Case

Clopay

Challenge Needed to outsource all of its EDI translation, mapping development and

enhancements, new trading partner set ups, daily reconciliation, error

troubleshooting and communications

Needed a seamless implementation for their trading partners

Needed to set up a reconciliation process ensuring the accuracy of all

inbound and outbound transactions

Solution Complete managed service for EDI

Predicable, cost effective solution

Domestic customer service with a 99.1% customer satisfaction rating

Fast migration from old solution to new managed service

A scalable solution that shifts when Clopay’s demands fluctuate

A seasoned team of integration experts constantly monitoring 24/7

An Integration Platform with 10 + years of quality and stability

Global data centers with SAS 70 Type II certification

Source: Clopay

Results

Internal Costs

Trading Partner Set Up by 75%

$80,000 in cost saving the first year of service

IT by Achieving More with Less Resources

Internal Business Applications

Thousand transactions per month

Improved Reduced

Ingfried Mai Head of IT Group Sedus Stoll AG

“We confirmed our earlier thoughts with smooth collaboration and, most importantly, a quick and successful end result. Everyone who uses the [business intelligence] system really enjoys it.”

Sedus Stoll AG is a leading European manufacturer that produces high

quality office furniture. The organization develops and sells office furniture

to Europe and Asia with approximately 900 employees.

Business Intelligence Reference Case

Sedus

ChallengeWhen Sedus first met with TIE Kinetix, they had SAP as their primary ERP

system along with additional secondary systems. Sedus wanted to increase

performance throughout the entire organization, break down data silos and

create an easier user experience when accessing information.

SolutionAfter reviewing all the key points of the project, Sedus selected to move

forward with automated data processing, SAP integration, multi-language

support and several analysis options for sales.

The project’s success was based on three core essentials: data quality,

speed of implementation and ease of use. Ingfried Mai, Head of IT Group,

Sedus Stoll AG agrees all three of these were clearly met. “We felt very

positive about ascention right from the beginning. After the proof-of-

concept, we confirmed our earlier thoughts with smooth collaboration and,

most importantly, a quick and successful end result. Everyone who uses the

system really enjoys it.”

After implementation, data from Sales, Finance, Marketing and Production

were all centrally organized and available. Users can simply access data in

an easy to use dashboard, or can also query the system to perform their own

custom analysis.

Results

Data Silos

Manual Processing

Time-to-Market

Performance throughout the Entire Organization

Transparency and Control

User Experience when Access Information

Data Quality

Improved Reduced

Thank you for your interest in TIE Kinetix


North America+ 1-800-624-6354

Europe+ 31-88-369-8000

Asia+ 61-41-185-8810

E-mail: [email protected]