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Presentation to NAA MediaXchange conference about the state of hyperlocal and InJersey.com
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THREE HURRAHS FOR
HYPERLOCAL JOURNALISM
Finding a business model amidst all the hype
WHO AM I?
• Ted Mann — [email protected] / @turkeymonkey
•Digital Development Director for Gannett NJ
•Manage five core newspaper sites and five sister sites in NJ
•Obsessed with open source
POP QUIZ•Which local media organization is currently hiring 55 positions,
including reporters and editors?
•What is the total estimated potential revenue in the hyperlocal space?
•What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
•Where can journalism students edit and publish directly to the New York Times website?
$13 Billion
2004
2010
WHAT IS HYPERLOCAL?
•News or content pertaining to a town or small community.
•Often involves collaboration between veteran journalists and community members or citizen journalists.
Hyperlocal Not Hyperlocal
LOTS OF DIFFERENT MODELS
• Citizen-run
• Full-time journalists
• Pro-Am (hybrid)
• Aggregator
“JARVIS” BUSINESS MODEL•NewsInnovation.com/models
• Assumptions: $3-$15k startup; 20-60k population
MONETIZING HYPERLOCAL
THE BIGGEST CHALLENGE
User-Generated Content (how do you get people to do more than post comments?)
Some of the solutions ....
INJERSEY.COMCITIZEN JOURNALIST MODEL
• Open Registration and a social network for citizen journalists (powered by WordPress MU & BuddyPress)
OPEN REGISTRATION =OPEN ACCESS
• User profiles, ability to author posts, access to all sites
COACHING CITIZEN JOURNOS
• Using PM’s to issue assignment requests and ideas
•Messaging to send feedback and revision requests
•Member profiles to ensure some degree of accountability
OTHER WAYS OF FOSTERINGCITIZEN JOURNALISM
• SeeClickFix
• Google Moderator
“Doing journalism in 2010 is an act of community organizing”
—Robert Niles, The Online Journalims Review
CONTACT INFO
InJersey.com
Ted Mann: [email protected] / @turkeymonkey
Personal Blog: turkeymonkey.com
