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Designing a crowdfunded IoT product
The Beam TeamWe are a diverse team of business, designing and engineering specialists.
Don MolenaarCEO10+ years experiencein bringing consumer goods to market
Marten de JonghCDO10+ years experience in design and developmentof online products and services
MSc Guust HilteCTO10+ years experience in design and developmentof intelligent products
MSc Thomas de WolfCPO10+ years experience in design and developmentof intelligent products
TeamThe idea• Table projection made easy• Light socket powered smart projector• Internet of Things product• Controlled with app or web browser• Freeing content from limited screens
of devices• Assisting daily activities by projecting
infotainment in the context of your house
TeamThe context• Smart homes• Lying flat• Suspended from ceiling• Fitting in existing lamps• Not too taste dependent, not too
generic• UX spread over software and hardware
TeamThe first prototypes• Technical feasibility• Components, dimensions• Proof of principle• Exploring the use cases
TeamThe first prototypes• Look and feel• Location of components
TeamThe first prototypes• 3D printing• Foam modeling• Glue, duct tape and wires• Hacking software
TeamThe design• Lens• Flat side• Lamp• Ring to rotate
TeamThe Kickstarter• Defining the essence• 10 second rule• Movie, visuals and copywriting• Press and media
“The creators of Beam, a smart projector that fits into a light socket, are onto something “Fastcodesign.com
“Basically fire that personal assistant and snag this insane smart projector“Highsnobiety.com
“An ingenious projector that transforms kitchen tables into TVs“Wired.com
TeamThe reality• Production ready engineering• Bill of Material• 3D printing• Sourcing & samples• Software development• Electronics development• Certification & testing
The assembly• From 1 to 2000 pcs• Quality Control• Consistency
