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Presentation from Anukool Lakhina, Guavus #dataconf More at http://event.gigaom.com/structuredata/
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THINK DIFFERENT, THINK SIGNAL PROCESSING: APPROACHES TO REAL-TIME NETWORK DATA
SPEAKER: Anukool LakhinaFounder and CEOGuavus
Monday, April 1, 13
Monday, April 1, 13
10 Years Before Big Data
Monday, April 1, 13
1 Hour, 1 Site, 1 TB
Monday, April 1, 13
Package Switched Networking
Monday, April 1, 13
Before “Data Scientists” Became Sexy
Monday, April 1, 13
Insight!Bank of America Hacked!
Monday, April 1, 13
Insight!Bank of America Hacked!
(Yesterday)
Monday, April 1, 13
• Founded 2006, 400+ people• Global Offices – US, UK, India, Singapore, Montreal• Proven, large scale deployments:§ 3 of the top 4 tier-‐1 mobile operators in NA§ 2 of the top 3 backbone carriers in US
Monday, April 1, 13
Automating the “Fedex Model” Requires a New Data Fabric
Monday, April 1, 13
•At Scale: Petabytes per day, Trillion Objects •Distributed: Move Compute to the Edge•Holistic: Ingestion through Visualization
INFORMATION
Data at Rest Data in Motion
DEVICES & NETWORKS
Enterprise Apps
Data
Warehouses
Databases
GUAVUS DATA FABRIC
Monday, April 1, 13
Value is in Business Aware Applications
MARKETINGANALYTICS
CUSTOMERCARE
NETWORKOPERATIONS
MONETIZATION
Monday, April 1, 13
Dynamic Decisioning Dashboards
Monday, April 1, 13
REAL WORLD CASE STUDIES
Monday, April 1, 13
1 App, 10% of NYC Capacity = $100M
Monday, April 1, 13
50% of calls to Care, $50M/year
Monday, April 1, 13
Towards Timely, Targeted & Automated Actions
15
Timely Action. Timely, Targeted Response•Proactive stimulus-‐based response to changes
Continuously Analyze.•Change in usage, devices, location, applications, …
Continuously Measure.•Customers•Devices•Content & Applications•Network Assets
Con$nuous Analy$cs & DynamicResponse
Monday, April 1, 13
Monday, April 1, 13