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summer ‘07
Contributors
olivierUSA
damonFRANCE
OldMedia
Like preachinghardly changes
developed by fewcontrollableauthoritarian
Based on a post in Information Architects, by Oliver Reichenstein
New Media Socratic DialogueLike preaching
Constantly changes its definition(web 1.0 2.0 3.0)
developed by millions of people› not controllable
engages in conversation
Based on a post in Information Architects, by Oliver Reichenstein
MySpace: Most Pages Viewed
“Media companies don't control the conversation anymore, at least not to the extent that we once did.All that has changed. Options abound. Fans of small niches can now find new content they could never before. They are no longer content to be a passive audience; they insist on being participants, on creating their own material and finding others who will want to read, listen and watch.”
Rupert Murdoch, Owner of News Corp (Fox + MySpace)
May 2007, Forbes Magazine
Virginia Tech
750,000 visits on the wikipedia page in 2 days2074 editors
Share of US visits, %
Adult
Net communities and chat
Search engines
F M A M J J A S O N D J F06 | 07
Influence of Blogson booking a trip (%)
0
20
40
60
59
44
28motivated helpeddissuaded
choosing a specific region
45% of Europeanbroadband users
watch television online
web 1.0 (1995)web 2.0 (2003)web 3.0 (2008)
Social network
Technology
CommerceContent
Power
Mobility
Document
Personalization
Audio
Video
Integrated document
Cognitive deduction
Brand
Institution
Opinion leaders
Everyone
Collective intelligence
Interactive document
HTMLMeta Tags
XMLRSS
AJAX
Web Semantic
FolksonomyMashup
Open Source
LegalAll Right reserved
Creative Commons
Personal website
Online community
Blogs
Sharing platform
Media Aggregator
tv
computeripodradio
cellphonesmartphone
access point
e-commerceshop in the shop
long tail era
mashup
multi actor development
life integrated consumption
R&DAdvertising
R&D
User participation
User Lead
Agencies
Co-creation
User generated content
Many
Me1.
is French
his jobtitle
was born here
was raised here
Miss PEYRE(the Mum)
Mister PEYRE(the Dad)
his Dad’sfamily:
his Mum’sfamily:
isThomas PEYRE’s
Graduatedhere
liveshere
likes to go to live showswhere everyone wears neon
loves to take pictureswhen the flash bounces against
likes to skateboard in the abandoned streets of his industrial
is quite gay
o!ivier
o!ivier
o!ivier
o!ivier
o!ivier
o!ivier
o!ivier
o!ivier
o!ivier
o!ivier
o!ivier
o!ivier
Many Many
Me2.
Talk to
Me3.
Imagine watching this LIVE FROM the plane...
Follow
Me4.
ZADIG & VOLTAIRE
...some real artist showcase in trendy clubs...
Entertain
Me5.
Help
Me6.
New technologies will make online search
more intelligentand may even lead to
a “Web 3.0”
summer ‘07