Thesis show4

THEPERSONALITY

OF DESIGN

Friday, April 6, 2012

Our dependence on technology to share and cooperate is radically changing the traditional framework of how we develop and promote creative solutions.

Before now, creative services were often provided by artists working in semi-isolation who produced works of beauty and pragmatism without the interference of a group atmosphere.

Today’s creative business model overvalues highly visible, assertive and celebrity-like behavior, thus marginalizing more autonomous thinkers.

A re-invented model for the “introvert” will lead to a more nonconformist, innovative, resonating therefore more successful designer ideal.


NOW CULTURE OF CONNECTIVITY

KLOUT

celebrity

connectivity

100

charisma

is the “Standard for Influence”

conformist


BEFORE CULTURE OF ARTISTS

artists

insight

visionaries

non-conformist


EXTROVERTebullient, expansive, sociable, gregarious, excitable, dominant, assertive, active, risk-taking, thick-skinned, outer-directed, lighthearted, bold, and comfortable in the spotlight

Businesses who employ many artists, designers, and other imaginative types often display a preference for extroversion. “We want to attract creative people,” the director of human resources at a major media company told

me. When I asked what she meant by “creative,: she answered without missing a beat.

“You have to be outgoing, fun and jazzed up to work here.”


WHAT ARE WE

LOSING?


artists, jazz musicians, idealists, movers and shakers, beatniks

rosa parks, henry ford, einstein, charles shultz, steven spielberg, w.b. yeats, george orwell


what is vs what ifi want a pony


SOLITUDE IS A CATALYST FOR INNOVATION

Stan Brakhage

Susain Cain

Text

For designers, faced by budgets and clients and deadlines, the luxury of so much isolation seems a distant, if not an altogether perverse paradigm.


INTROVERTMATT PYKE


introvert:requires less stimulation to do more

delayed gratification,

not affected by peer pressure, not people pleasers

take in environment more thorougly (physical and emotional)

more empathetic

more careful

sensitive

work more accurately


where does innovation come from?

smart, noncomformist, individual big ideas

where are we getting it now?

diluted, loud ideas


AWAKENDISTURB

COMMUNICATECOMMANDINSTIGATEPROVOKE


personality defines us as much as gender of racewe are living in a time of an idealized, unfair perception of

what a designer should bewe need to change that


“Most inventors and engineers I’ve met are like me … they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone …. I’m going to give you some advice that might be hard to take. That advice is: Work alone… Not on a committee. Not on a team.”

-Steve Wozniak


Technology

Thesis show4