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These People Read a 200-Page Report. And you Won't Believe What Happens Next!
Mother New York. July 2015. Chris Roan, Sosia Bert, and Chris Allick
Five Main Themes From The 2015 Report
• Mobile • Messaging • User Generated Content • Young People (Millennials)
Five Main Themes From The 2015 Report
• Mobile • Messaging • User Generated Content • Young People (Millennials) • The On-Demand Economy
Usage
• Usage has tripled in the past 5 years • Average use in 2010: 1 hr/day • Average use in 2015: 3 hr/day
• Ad spend up 34% y/y
Mobile design best practices are starting to emerge.
The best work adapts to the audience and platform.
34% of the US Workforce doing some portion of their work in “Freelancer” Categories.
31% of whom say they can “find work online within 24 hours.”
31% of Uber drivers have another full time job.
30% have another part-time job.
72% of NYC AirBnB hosts depend on earnings to pay rent.