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Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Way beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model. Join Joe Rago and Nicholas Eby of Walgreens and Brian Mulloy of Apigee for a discussion of Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise. If you can't make to the live webcast, register below and we'll send you a video recording with slides. We will discuss: The path to an API - hurdles, decisions, and milestones - Walgreens APIs - key features and technology - Developer and partner programs -awareness and integrations - 3rd Party Developers - gaining awareness and integrations
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The Walgreens Story: Putting an API Around Their Stores
Joe Rago @joerago
Brian Mulloy @landlessness
Walgreens Apigee
Nicholas Eby @nicholasleby
http://youtube.com/apigee
YouTube
3
http://slideshare.net/apigee
SlideShare
4
API Craft App Craft
Google Groups
http://j.mp/api-craft http://j.mp/app-craft
5
Meetup.com
• Join your city’s API Craft meetup – Detroit
– Chicago
– New York
– New England
– San Francisco
• Or start your city’s API Craft meetup – Create a meetup.com account
– Ask for logos and get help on API Craft Google Group
Local API Craft Meetups
7
Iloveapis2013.com
November 4-6, San Francisco
Connect Your App to Over 8,000 Stores
Walgreens Developer Program Apigee Webcast August 29, 2013
©2013 Walgreen Co. All rights reserved.
Walgreens + Duane Reade = Convenience & Reach
• 8,000+ stores < 5 mi of 75% US
• 50 States + PR
• 6,000,000+ daily visitors
• Every second = Mobile Rx refill
• 99% of stores have photo lab
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
3
Direct Cross-Channel Enterprise
• Walgreens.com • Drugstore.com • Beauty.com • Photo mail • Pharmacy mail
• Balance Rewards • Weekly Ad • Store Locator • Local Store Inventory • Mobile coupons • Digital marketing
• Web Pickup • Photo/Pharmacy online
to store • Refill by Scan • In store ordering/ship to
store • Home delivery
What Walgreens does is “Omni-Channel”
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Why Omni-Channel for Walgreens?
Store only Store + online Store + mobile Store + online + mobile
3.5x 4x
6x
Average annual spend per customer
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
1,700,000 visits/day to our properties
Traffic across Walgreens Digital Properties
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
We’re driving strong pharmacy volumes
% of online refills from mobile
10%
>50%
2010 Today
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
4 million likes!
215,000 likes!
600,000 followers!
Reach millions through social media every day
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Walgreens For iPhone
For Android
Walgreens For iPad
For Android Tablet
10 apps and mobile websites, 50+ partners
RxmindMe For iPhone
Beauty.com For iPad
Walgreens
Developer Program
• +36 • more
Walgreens Mobile Ecosystem
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Walgreens Developer Program
Evolution: The Road to a Walgreens API
Walgreens is focused on providing our customers the ability to interact with our brand through all possible channels. • Mid 90’s – Walgreens.com
• 2007 – Walgreens Mobile Web
• 2009 – Walgreens 1st Native Application (iPhone)
• 2011 – Prescription Refill Text Alerts
• 2012 – QuickPrints API & Take Care Appointment Scheduler
• 2013 – Prescription API
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
QuickPrints API & SDKs
Key Points:
• Print to 8000 stores
• Developers get paid
• 12x partner growth
QuickPrints Summary
Available Photo Products
!Standard & Square Prints
Photo Cards
Canvas & Poster Prints
Collage Prints
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Increase AOV: Photo Cards
Holiday Photo Cards: • Supplement Walgreens app features
• 2 Partner Apps: Cardmento & Versaries • Offered Higher Rev Share + Bonus Prize
Unique Promotion Opportunity: • Marketing message in WAG iPhone app
• Walgreens Facebook & Twitter promotion • Success! Cardmento went from a brand-
new app to #89 in Photo category*
Success Story: Holiday Photo Card Contest
* Source: AppAnnie.com
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Prescription API
Why integrate the Walgreens Prescription API?
1. Increase medication adherence
2. Increase customer engagement
3. Increase awareness of 3rd party apps via co-marketing
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Key Points:
• Refill & Transfer Rx
• Cross Platform API
• ‘13 Appy for Healthspek
Prescription API Highlights
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Developer Marketing
Marketing Your Developer Program
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Encourage Integrations
Offer revenue share2 Showcase end user value
Build Awareness Break through from the almost 13,000
other APIs publicly available
1Source; APIHub.com
2Only for QuickPrints
Press Releases & Tech Blog Coverage = GOLD
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Developer Events: Align with the best fit for your API
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Steps to Launch
1. Sign up an account at developer.walgreens.com.
2. Request an API Key
3. Complete our QA onboarding process
4. Launch away!
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Thank You!
Contact Info
Walgreens API Program
Joe Rago
https://developer.walgreens.com
@WalgreensAPI
©2013 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI
Questions?
Walgreens
Apigee
Joe Rago @joerago
Brian Mulloy @landlessness
Nicholas Eby @nicholasleby
Thank you
youtube.com/apigee!slideshare.com/apigee!linkedin.com/company/apigee!