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The unfulfilled IoT Promise Trials & Tribulations September 2015 GIRL GEEK CONFERENCE @LolaOye

The unfulfilled IoT promise

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Page 1: The unfulfilled IoT promise

The unfulfilled IoT Promise Trials & Tribulations

September 2015

GIRL GEEK CONFERENCE

@LolaOye

Page 2: The unfulfilled IoT promise

Every-time a client says we need to get into IoT, Kevin Ashton strangles a kitten.“

Me, August 2015

Kevin Ashton, co-founded the Auto-ID Centre at MIT that created a global standard for RFID and other sensors. Source: Wikipedia

Page 3: The unfulfilled IoT promise

HeadLabs enables us to be professional tinkerers, playing with technology that might not otherwise get built.

Page 4: The unfulfilled IoT promise

4

Smartwatch App

We aim to evaluate 100+ technologies

a year

Arduino, Raspberry Pi & Particle Photon

Open Innovation Platform

Page 5: The unfulfilled IoT promise

Vote-O-MaticKinect Stroke Rehabilitation

Office Vibe

2012

Hack-O-Lantern “Scare Izzy”

2014

2015

Smart Beer Mat

2013

Page 6: The unfulfilled IoT promise

We’re currently experimenting with RoboLola - a

smart brace for soft-tissue knee injuries:

• We will be tracking flexion (angle of the knee

and) number of steps

• Particle Photon microprocessor (has WiFi)

• Meccano, 3D printing and a bit of soldering to

attach a Potentiometer (angle sensor)

• A bespoke app to track the data

• …operation planned for Dec 2015/Jan 2016

Page 7: The unfulfilled IoT promise

Most organisations are nowhere near ready to create IoT services (or wearables!)

Page 8: The unfulfilled IoT promise

The logistics are always more expensive than anyone

has really considered.

You can’t have IoT without a micro-services architecture

approach.

No you really can’t have a CMS with that.

1. 2. 3.

Page 9: The unfulfilled IoT promise

A large home appliances

manufacturer is presented with the

opportunity to connect kitchen

appliances to an influential and well

established music streaming service.

The pitch: Collaborative proof of concept

starting with a Hack Day

Scenario 1 - 2013

Page 10: The unfulfilled IoT promise

Why this project never took off:

• Physical product teams work in a very

different way to digital product teams

• Components are priced before they’re

placed - £0.02 cost increase can

become a £500k increase in

production cost

• Who owns the digital/cloud platform

that connects the appliance and the

music service?

Page 11: The unfulfilled IoT promise

A fast-growing OOH marketing

company tries to entice their

customers into a large scale beacon-

based marketing trial. They have a

captive audience (think transport)

so they just need the ideas.

The brief: Media buying teams don’t know

what to buy, we don’t know what to sell.

Scenario 2 - 2015

Page 12: The unfulfilled IoT promise

Why this project is risky:

• Hardware guys just want to sell the

hardware, they don’t come with services

• The OOH company have access to

users, but no access to their client’s

digital strategy

• Their clients are interested, but want

someone else to do the hard work

• First person to find a valuable use-case

gets the glory….but who will it be?

?

Page 13: The unfulfilled IoT promise

A small appliances manufacturer

wants to enter the market with a

connected cooking appliance.

They’re late compared to the

competition, but want to get this

right and scale fast.

The brief: Provide a safe way to enter the

market I.e. off the shelf

Scenario 3 - 2015

** This scenario is not about Crockpot, image is illustrative.

Page 14: The unfulfilled IoT promise

Why this project isn’t getting started:

• Best practice doesn’t exist, the risk is all

yours - as are the rewards

• Buy-in vs. build: figuring out a way

forward when you don’t have the in-house

skills

• IoT is not publishing and connected

doesn’t mean to the website!

• The board doesn’t speak geek, but they

are being asked to put up a lot of cash

?

Page 15: The unfulfilled IoT promise

As experience designers, our skills & viewpoints need to be broader than just

the bit that interacts with the end user

Page 16: The unfulfilled IoT promise

5 Competency areas for IoT Experience Design

TechnologyMaterials & Engineering

Service Design Future-Gazing Hacker

• Development

frameworks for

connecting things (they

change all the time)

• Identifying components

and putting them

together

• Outline the big picture

and the impact across

different parts of the

business

• Envision where

behaviour is going and

help people get there

• If it can be broken,

break it

• Open-standards to help

with experimentation

• Exploring feel and

heavy usage

• Someone has to decide

what talks to what,

about what and when

• Look beyond what’s

possible and define

improbable outcomes

goals

• Once broken, what else

could it do?

• Awareness of how to

‘fake’ and what to

‘make’

• Wiring sh*t up! • Help connecting

current services with

this new way of

interacting with people

• Ask silly questions • Understand how to put

it back together again if

you need to

• Technical architecture

design

• Understanding cost

implications

Page 17: The unfulfilled IoT promise

You really can’t ignore these two!

TechnologyMaterials & Engineering

Service Design Future-Gazing Hacker

• Development

frameworks for

connecting things (they

change all the time)

• Identifying components

and putting them

together

• Outline the big picture

and the impact across

different parts of the

business

• Envision where

behaviour is going and

help people get there

• If it can be broken,

break it

• Open-standards to help

with experimentation

• Exploring feel and

heavy usage

• Someone has to decide

what talks to what,

about what and when

• Look beyond what’s

possible and define

improbable outcomes

goals

• Once broken, what else

could it do?

• Awareness of how to

‘fake’ and what to

‘make’

• Wiring sh*t up! • Help connecting

current services with

this new way of

interacting with people

• Ask silly questions • Understand how to put

it back together again if

you need to

• Technical architecture

design

• Understanding cost

implications

Page 18: The unfulfilled IoT promise

“The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.

Elon Musk (Co-founder of Paypal, Founder & CEO Of SpaceX & Tesla Motors)