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THE 20TH CENTURY WAS WRONG ... in one very important respect, namely the concept of people as mass

The Twentieth Century was Wrong

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People in business and government often regard new social technology and networked culture as a dangerous 'new' thing and fall back on their experience of technology and organisational culture in the late Twentieth Century.In fact the reverse is true. The Twentieth century took the ideas of the industrial revolution and applied them to people. Mass production. Mass marketing. Mass slaughter.Our new cultural ecosystem is more traditional, and continues age old traditions of trade, business and socialisation. The Twentieth Century was wrong. And I will prove it. Using wild exaggeration and over-simplification, plus probably some pictures from Flickr... ;-)Next time somebody tells you they don't like this "new" stuff, which is riskier than "traditional" approaches, you will know what to do: tell them they have it the wrong way round. But don't blame me if you get fired.

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Page 1: The Twentieth Century was Wrong

THE 20TH CENTURY WAS WRONG... in one very important respect, namely the concept of people as mass

Page 2: The Twentieth Century was Wrong

What really bugs me...

Some people see social technology and networked culture as dangerous and “new”

They prefer the “proven” technology and “safe” organisational culture of theTwentieth Century.

I disagree

Page 3: The Twentieth Century was Wrong

What did the C20th get Wrong?

The Twentieth century took the ideas of theindustrial revolution & applied them to people.

Mass production. Mass marketing. Massacre.

A century of extremes.

Page 4: The Twentieth Century was Wrong

Progress, but inequality

Page 5: The Twentieth Century was Wrong

Progress, but inequality

Page 6: The Twentieth Century was Wrong

Progress, but inequality

Page 7: The Twentieth Century was Wrong

The Age of Nations and ‘ISMs’

0

50

100

150

200

1900

2000

Number of States in the World

Source: http://www.ppionline.org/ppi_ci.cfm?knlgAreaID=108&subsecID=900003&contentID=252023

Page 8: The Twentieth Century was Wrong

Nationalism

Page 9: The Twentieth Century was Wrong

Communism

Page 10: The Twentieth Century was Wrong

Fascism

Page 11: The Twentieth Century was Wrong

Capitalism

Page 12: The Twentieth Century was Wrong

= PEOPLE AS OBJECTS / MASS

Page 13: The Twentieth Century was Wrong

Mass(acre)

Abstract ideas and identities valued over human life

Processing people as objects - the logic of the camps

Two acts of genocide in the final 8 years of the century

Page 14: The Twentieth Century was Wrong

1900: Kroonstad

Page 15: The Twentieth Century was Wrong

1940: Auschwitz

Page 16: The Twentieth Century was Wrong

1992: Omarska

Page 17: The Twentieth Century was Wrong

FROM TRENCHES TO CUBICLES

Page 18: The Twentieth Century was Wrong

Mass Mobilisation

Page 19: The Twentieth Century was Wrong

Mass Production

Page 20: The Twentieth Century was Wrong

Mass Marketing

Page 21: The Twentieth Century was Wrong

The Corporation

Page 22: The Twentieth Century was Wrong

The ‘IT’ Department

Page 23: The Twentieth Century was Wrong

IT WAS NOT ALWAYS LIKE THIS

Page 24: The Twentieth Century was Wrong

Traditional Trading Networks

Page 25: The Twentieth Century was Wrong

Guilds, Professions, Networks

Page 26: The Twentieth Century was Wrong

Management vs Co-ordinationMillennium Challenge ’02 - biggest combined US military exercise in the Gulf - took years to plan

Retired Lieutenant General Paul Van Riper defeatedthe US military with a low-tech, traditional strategy

Page 27: The Twentieth Century was Wrong

BACK TO THE FUTURE ?

Page 28: The Twentieth Century was Wrong

LET’S PLAY IT SAFE

Page 29: The Twentieth Century was Wrong

Trust is cheaper than control

Page 30: The Twentieth Century was Wrong

Traditional Mode of Organisation?

Page 31: The Twentieth Century was Wrong

Network-based models are proven

Aggregation & links beat coercion

Let’s stick to what works

Page 32: The Twentieth Century was Wrong

Next time...

Next time somebody tells you social networks or network-centric business are new and risky, tell them to read a history book

“Those who cannot remember the past are condemned to repeat it” - George Santayana

Page 33: The Twentieth Century was Wrong

Picture Credits

• www.gapminder.org • http://www.flickr.com/photos/daquellamanera/1242771346/ • http://www.flickr.com/photos/rodrigogalindez/2993101142/sizes/l/ • http://www.worldalmanac.com/blog/ww_ustroops_rest_01.jpg • http://www.flickr.com/photos/cirque-du-pablo/2991939174/ • http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-at-ford/1914-Ford-Model-T-Painting-lg.jpg• http://www.flickr.com/photos/irene2005/2761697172/sizes/l/• http://lh6.ggpht.com/_uYeCdeWUudM/RquSSy_X2oI/AAAAAAAAADU/OuYTkaNKa3w/flyover.jpg• http://www.flickr.com/photos/wills/119744777/sizes/l/ • http://www.flickr.com/photos/paul_irish/2379958609/sizes/l/• http://www.flickr.com/photos/joeshlabotnik/305410323/sizes/l/• http://www.flickr.com/photos/jamoker/349341149/• http://www.flickr.com/photos/cote/54408562/sizes/l/• http://www.flickr.com/photos/jurvetson/52581560/sizes/l/• http://images.google.com/hosted/life/l?q=boer+camps&prev=/images%3Fq%3Dboer%2Bcamps%26imgsz

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