"The Turkey Sandwich Strategy" - Master the Art of Repurposing

@SlingshotSEO | www.SlingshotSEO.com

Steven Sha)uck Community Manager, Slingshot SEO @StevenSha6uck

Muhammad Yasin Director of Marke:ng, HCCMIS @MuhammadInc

INTRODUCTIONS


@MuhammadInc! @hccmis!

THE CASE FOR CONTENT


CREATING ��ENOUGH CONTENT ��

IS HARD

@MuhammadInc! @hccmis!@SlingshotSEO | www.SlingshotSEO.com


CMI


“64% of B2B content marketers say they are challenged with producing enough content.”


THE ANSWER: REPURPOSING



RICH MEDIA CONTENT

TURKEY SANDWICH STRATEGY


1


1

REPURPOSE


57 6

2

3

4

8


THIS WEBINAR AS A TURKEY



WEBINAR

SLIDEDECK NOTES/OUTLINE AUDIO

GOOGLE+ HANGOUT RECORDING


WEBINAR

SLIDEDECK

TRAINING MATERIALS SLIDESHARE

NOTES/OUTLINE

RECAP BLOG POST

AUDIO

PODCAST TRANSCRIPTS

QUOTES

PRINT MATERIAL

BLOG POSTS

INFOGRAPHIC WHITE PAPER

GOOGLE+ HANGOUT RECORDING

YOUTUBE VIDEO


HOW TO GET STARTED



HOW TO GET STARTED


•  Identify opportunities •  Produce the "turkey" •  Define possible repurposed elements before

releasing the "turkey" •  Execute •  STRETCH •  Measure and refine •  Don’t forget: have fun and be creative!




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"The Turkey Sandwich Strategy" - Master the Art of Repurposing