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If you're like most nonprofits, you realize that you've got to have a solid plan behind your content strategy. One of the first things you'll need is to define are the three pillars of your content strategy
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The three most important pillars of your content strategy
brand
Your Brand is the essential feeling people get from their interactions with you.
The three most important pillars of your content strategy
Articulate and refine, refine and articulate!
1
Audience
Your Audience is the various different people you reach (or are trying to reach).
brand
The three most important pillars of your content strategy
Articulate and refine, refine and articulate!
2
Listen, articulate, refine, repeat.
3
Your Message is the two-way discussion that connects your brand and your audience.
Messagebrand Audience
The three most important pillars of your content strategy
MessageBrand Audience
The three most important pillars of your content strategy
