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How to move your website and rankings to a new host The Ultimate SEO Migration Checklist

The Super Website Migration Checklist

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Do you know the proper way to move your website to a new web host or server without losing your search rankings? Do you know how to migrate your site rankings during a redesign? Senior Web Development Engineer Chris Canada shared a checklist of everything you need to do to make sure your website and your rankings make it to your new web host or web design. Chris' presentation is an actionable checklist that is helpful for both novices and pros alike. About Chris Canada Chris has been engineering complex WordPress solutions for some of the top brands in Austin and beyond such as Pioneer, France.com and WP Engine. Chris is currently a Senior WordPress Engineer at We Move WP, a WordPress migration & development service owned by Austin based Marketing Clique. The presentation is from the Austin Digital Marketing Meetup on October 22, 2013: http://www.meetup.com/affiliate-summit-austin/events/143647022/

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Page 1: The Super Website Migration Checklist

How to move your website and rankings to a new host

The Ultimate SEO Migration Checklist

Page 2: The Super Website Migration Checklist

Chris Canada

Page 3: The Super Website Migration Checklist

Server to Server

Redesigns

Domain Names

3 Types of Migrations

Page 4: The Super Website Migration Checklist

Migrations needing DNS changes should start with setting Time-To-Live to ~0

Always Remember!

Page 5: The Super Website Migration Checklist

Server-to-Server Migrations

Examples:Moving to a new web hostNew server in your clusterMoving to a new data center

Page 6: The Super Website Migration Checklist

Create & no-index new site

Move content & databases

Test site on new server

Server-to-Server Migrations

Page 7: The Super Website Migration Checklist

Remove no-index

Switch DNS

No-index old site

Server-to-Server Migrations

movewp.co/noindex

Page 8: The Super Website Migration Checklist

Website Redesigns

Examples:

Rebranding

Messaging Updates

Website Acquisitions

Page 9: The Super Website Migration Checklist

Sync page naming convention

Create & no-index new site

Back-up old site

Test new site

Website Redesigns

Page 10: The Super Website Migration Checklist

Page Audit with 301 Redirects

H1 & Meta Comparisons

Website Redesigns

movewp.co/pageaudit

Page 11: The Super Website Migration Checklist

Replace old site with new site

Remove no-index (if necessary)

No-index old site (if necessary)

Website Redesigns

Page 12: The Super Website Migration Checklist

Wildcard htaccess redirect

Domain Migrations

movewp.co/wild301

Examples:sub.domain.com to domain.comdomain.com to newdomain.com

Page 13: The Super Website Migration Checklist

Chris Canada