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linking clusters across the world Rod Brown, Cockatoo Network Australia
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The Sunrise Project
linking clusters across the world
Rod Brown, Cockatoo Network Australia
Smart Specialisation
Incredibly timely – no other option Australia cannot compete with
China in low-cost areas We need to focus on design,
innovation, marketing – Europe is the benchmark
Priority setting
No special process in Australia The process is slow and messy Parkville (medical + biotech) Torquay & Bells Beach (surfwear)
Role of clusters
Cluster programs are scarce in Australia
But governments understand Supply Chains
So we aim to develop supply chains by linking clusters!!
Recommendations on SS
Understand how to nurture areas of specialisation
Understand the regional architecture – people & infrastructure
Engage private sector in priority setting
Involve regional universities
LINKING CLUSTERS
The problem is lack of connectivity- finding collaborators- knowing who to talk to- lack of face-to-face talks- lack of time to brainstorm
LINKING CLUSTERS
Solution = connect collaborative companies
Such companies gravitate to networks and clusters
So we identify these – see 6 examples
LINKING CLUSTERS METHODOLOGY Step 1 – identify networks & clusters
Step 2 – Engagement- low key visits, trade displays, workshops,
studies, business missions
Step 3 – Action Agendas
LINKING CLUSTERS – ACTION AGENDA
Vietnam – pork, eco-tourism, construction, creative industries, forestry
EC clusters can help achieve faster results, provide supply chains
In return, EC establishes long-term foundations
LINKING CLUSTERS
Identify EC areas of SS (clusters) for linking:Spain-Aust in construction?Spain-Vietnam in pork?Spain-NZ in film & IT?Spain-Australia-Pacific Is in solar?Spain-Indonesia in marine?
Conclusions We have solid base of expertise But linking clusters will not happen
automatically – need a business plan to:
- explain intellectual basis- develop organisational framework- prove up methodology via case studies- disseminate the results
WOULD YOU LIKE TO COLLABORATE WITH US?