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The State of WordPress Business
Tens of Thousands of Professionals
WordPress companies that don’t even know they are
PeopleWho are you? What’s important to you?
Self learners
Sharing What We Learn
Personal Growth
Remote
Rubber Duck
Motivation
My Salary Is…Way too low: 20% A little low: 37% About right: 42%
Too high: 1%
Employee Tenure
Types of Business
ConsultingSolo / Micro / “Large”
ProductsThemes / Plugins / Hybrid
SaaSHosted Niche / Monthly Service / Infrastructure
Business Model EvolutionFree / Freemium / Paid / SaaS
Hot Takes
“Big” WordPress Companies
GrowthCongrats, now you are a __________ company.
Pricing RealizationsHigher, Tenured, Auto, Bundled
Pricing RealizationsHigher, Tenured, Auto, Bundled
Revenue
Profit
Who is Kicking Ass?
eCommerceHow it’s changing WordPress
The Theme Market
Solutions
Transparency
How Consulting Companies Are Scaling
The Plugin Market
The .org Effect
Product Without Marketing
Product Diversification
We’re Missing Huge Opportunities
Competition is Coming
“Maintenance”
Free Business Ideas
Threats to WordPressOther platforms / Internal Issues / Godzilla / Lack of Diversity
WordPress Website Costhttps://poststatus.com/wordpress-website-cost/
Beginner freelancer: $25-$40 per hour Intermediate freelancer: $40-75 per hour
Good, experienced freelancer: $75 – $125 per hour Excellent, in demand freelancer: $125 – $175 per hour
Specialist, best in industry: $175 – $400 per hour
Small market general agency: $50 – $75 per hour Medium market general agency: $75 – $115 per hour
Medium market reputable agency: $115 – $150 per hour Medium market high end agency: $150 – $175 per hour
Medium market best in industry agency: $175 – $225 per hour Large market reputable agency: $150 – $175 per hour Large market high end agency: $175 – $250 per hour
Large market best in industry agency: $200 – $275 per hour
If you work with a good agency in a medium market, I think ~70% of custom websites for average folks and average businesses will cost between $8,000
and $40,000.
If you work with a best in business agency to build something special (whether a simple blog
or complex website), you’ll probably spend between $15,000 and $100,000+
Most Popular Pluginshttps://poststatus.com/popular-wordpress-plugins/
Brand Confusion
What’s Coming
WordPress REST API
Survey(A sample of some results)
(excluding self-employed responses)
(excluding self-employed responses)
Note the importance of community
We all agree opportunities exist
More insights and results available soon :)
