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THE SOCIAL MEDIA PRIVACY FLAP (FLOP?) Image Credit: girlswithoutshoes.wordpress.com JUNE 2010

The Social Media Privacy Flap

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Page 1: The Social Media Privacy Flap

THE SOCIAL MEDIA

PRIVACY FLAP(FLOP?)

Image Credit: girlswithoutshoes.wordpress.com

JUNE 2010

Page 2: The Social Media Privacy Flap

Privacy is an ever-nagging issue online: Many aggregators allow individuals or

companies to edit, add or remove listings for a fee.

Reverse cell phone directories are now available.

Other information readily available (either free or for purchase) includes: Court Records, Driving Records, Criminal

Records. Resident history, household members,

relatives, and neighbors. Public Records, such as bankruptcies, liens,

judgments, and property records.

Page 3: The Social Media Privacy Flap

People searching for info on other people continually…

4 of the Top 10 search terms in the category of IT and Internet searcheswere related to finding info on people:

Source: clickz.com

Page 4: The Social Media Privacy Flap

While people are also searching for privacy solutions daily…

For the word “privacy,” Google provides close to a billion & a half results: (as of 5/29/10)

Page 5: The Social Media Privacy Flap

People searching for privacy solutions every day…

Other common searches reflect related online privacy concerns:

Page 6: The Social Media Privacy Flap

Privacy obsession affects us subconsciously…

PRVCY (Privacy?) even now a new name in designer jeans!

Page 7: The Social Media Privacy Flap

Specialized search engines help anyone to data-mine:

Page 8: The Social Media Privacy Flap

Privacy: ever-an-issue

http://www.dirtyphonebook.com/

Page 9: The Social Media Privacy Flap

For better or worse,

Taggable.com: Allows users to Tag Facebook friends anywhere on the Web.

Page 10: The Social Media Privacy Flap

a wise move…

Make a pre-emptive strike; create your own positive buzz before disaster strikes.

Proactively build & maintain your own “social proof” online.

Check resources for “Do It Yourself” ORM (online reputation management)

“Dilution is the solution to the problem”

34 Online Reputation Management Tools

Page 11: The Social Media Privacy Flap

Reasons for Quitting Facebook

Source: Mashable

Page 12: The Social Media Privacy Flap

MANAGE your Facebook

Go to Facebook’s Social Plugins & Instant Personalization page:

Page 13: The Social Media Privacy Flap

Reasons for Quitting Facebook Openbook “finks” on whoever

doesn’t guard their privacy settings... Boasts 5,280 searches

per hour of people looking for dirt. (5/29/10)

Read more & weep:

Top 11 OpenBook Facebook Searches

Page 14: The Social Media Privacy Flap

Attitudes Toward Facebook?

In 2009, the term “unfriend*” was chosen as the Oxford Word of the Year. * Defined as the action of removing

someone as a 'friend' on a social networking site such as Facebook.

Source: Pew Report

Page 15: The Social Media Privacy Flap

Facebook Alternatives cropping up

whsper.com

diaspora

Page 16: The Social Media Privacy Flap

Online Special Interest Communities enter the fray…

Examples Govloop.com

a Facebook-like application for government workers

Ning.com social platform for thousands of networking site for various

special interests including music, sports, causes, art, etc.

ActiveRain.com networking site for real estate professionals

Page 17: The Social Media Privacy Flap

User shift to Geo-specific Sites

Foursquare – appeals to ego & game players (point-gathering, collecting badges & becoming “Mayor”), and connecting with locals.

Gowalla - another location-based social networking game

Page 18: The Social Media Privacy Flap

Ideas, thoughts?Please share your feedback…

ann h. sheawrite me @:

[email protected]

follow me on twitter @:http://twitter.com/AnnieintheSun