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1 Strictly Confidential © 2009 Prescient Digital Media Not For Distr Strictly Confidential © 2009 Prescient Digital Media Not For Distr 1 The Social Intranet Workshop Toby Ward & Carm Porco

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The Social Intranet Workshop 2011, presented at the 2011 Intranet Global Forum, in New York City, November 9, 2011. Presented by Toby Ward (conference founder) & Carm Porco, Prescient Digital Media.

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Page 1: The social intranet workshop 2011 slideshare

1Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2009 Prescient Digital Media Not For Distribution 1

The Social Intranet Workshop

Toby Ward & Carm Porco

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2Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2011 Prescient Digital Media Not For Distribution 2

Highly effective intranets & websites

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Listen. Understand. Deliver.

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Agenda

o Social media @worko Technology & priceo Use & satisfactiono Planning & governanceo Case study in-depth: Ciscoo Breako Designing a social intranet

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5Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2011 Prescient Digital Media Not For Distribution 5 Toby

War

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Dig

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edia#intranet2

Twitter hashtag

@tobyward

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Social media @work

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POLL

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One or more 2.0 tools

61%Most popular:• Blogs• Discussion • Instant

Messaging

Social Intranet Study, 2011, 1401 participants

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Blogs

75%of those orgs that use social media

26% enterprise deployment

49% limited deployment

5% have no plans

Social Intranet Study, 2011, 1401 participants

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Digital Media Not For Distribution

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Wikis

61%of those orgs that use social media

19% enterprise deployment

42% limited deployment

12% have no plans

Social Intranet Study, 2011, 1401 participants

Strictly Confidential © 2011 Prescient Digital Media Not For Distribution

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and in German...

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Employee Networking

43%of those orgs that use social media

19% enterprise deployment

21% limited deployment

22% have no plans

Social Intranet Study, 2011, Preliminary Data, 1401 participants

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Newsgator

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IBM – using Lotus Connections

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Technology & Price

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Technology platform

34%Portal solutions (e.g. SharePoint)

27% CMS

20% Custom built solution

4% Social media platform

Social Intranet Study, 2011, Preliminary Data, 1401 participants

14% Hybrid solution

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POLL

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Vendors

55%Microsoft SharePoint

23% WordPress

22% Facebook

10% Blogger

Social Intranet Study, 2011, Preliminary Data, 500 participants

20% Google Sites

9% Lotus Connections

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http://www.onurguvener.com/

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Price

38%Less than $10,000

14% $10 – 25k

10% $25 – 50k

9% $100 – 200k

Social Intranet Study, 2011, Preliminary Data, 500 participants

10% $50 – 100k

17% $200k or more

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The Social Intranet• An intranet that features multiple social media tools for most

or all employees • Multiple social media tools with at least some or limited

exposure (optional) from the main intranet or portal home page

• Woven into most aspects of content consumption

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Social Intranet

55%A social intranet consists of many social media tools for most if not all employees with home page integration

Social Intranet Study, 2011, 1401 participants

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How Social?

14%Full Social Intranet

Social Intranet Study, 2011, 1401 participants

39% Limited some enterprise social tools

47% Entry level social intranet (1 or 2 social tools)

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www.PrescientDigital.com

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Use & Satisfaction

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Can anyone contribute content?

68%User commentsUser ratingsWikisBlogsEtc.

Social Intranet Study, 2011, Preliminary Data, 1401 participants

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Executive content

28%Rarely or Never

12% 2x + per day

15% 1x per day

17% Weekly

Social Intranet Study, 2011, Preliminary Data, 1401 participants

14% 2x + per wk

14% Monthly

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Biggest content contributors

79%Of organizations have

communicators that are regular contributors

57% Customer Svc

51% Marketing

27% Admin

Social Intranet Study, 2011, Preliminary Data, 1401 participants

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28% Ops / Prod

26% C-suite / Exec

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Overall Satisfaction

30%Very Good (6%) or Good (24%)

45% Satisfactory

22% Poor

Social Intranet Study, 2011, Preliminary Data, 1401 participants

4% Very Poor

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Employee Satisfaction

28%Very Good (6%) or Good (22%)

38% Satisfactory

26% Poor

Social Intranet Study, 2011, 1401 participants

5% Very Poor

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Executive Satisfaction

28%Very Good (6%) or Good (22%)

38% Satisfactory

26% Poor

Social Intranet Study, 2011, Preliminary Data, 1401 participants

9% Very Poor

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Planning & Governance

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Governance & Policies

72%Governance, policies, or standards

Social Intranet Study, 2011, 1401 participants

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Replacing their social media

55%Plan to replace their tools in the

next year

27% Plan to replace within 6 months

Social Intranet Study, 2011, 1401 participants

30% Have no plans to replace their tools

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What you write is ultimately your responsibility… Please know and follow the Intel Code of Conduct.

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Stick to your area of expertisePost meaningful respectful commentsAlways pause and think before postingRespect proprietary informationKnow & follow the Intel Code of Conduct

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Planning• Assessment – document what management wants & expects;

document what employees want & expect• Requirements – develop a list of particular functional

requirements before selecting a solution• Technology – evaluate and select your software, instead of

being ‘sold’ a solution• Pilot – test a new system; tweak & refine based on results• Change management – market, promote, train, etc.

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Key lessons• You get what you pay for• Change management = use and satisfaction• Work from a plan that includes employee requirements• Executives set the tone (support & use)• Cross-promote in relevant content (e.g. News story links to

the relevant wiki, blog, discussion forum)

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Case study: Cisco

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Cisco Quad Overview• Goal: accelerate time to market & time to revenue generation• Employees: 50,000• Build: internally built a new collaboration network• Name: Cisco IWE (Integrated Workforce Experience)

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Cisco Quad Features

• Micro-blogging • Activity feeds/notifications• Presence • Visual voicemail• Web Communicator• Video• Third-party integrators• Unified communications

(click to call/IM/Cisco WebEx©)

• Social directory profiles• Blogs• Wikis• Forums• Commenting • Social tagging• Search• Dynamic Communities

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Team Communities

• Each member of the team can create a linked, personalized workspace with a dashboard to facilitate role-based activities and team- and group-based communication

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ADDITIONAL SCREENSHOTS AVAILABLE IN WORKSHOP ONLY

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Cisco Quad Benefitso Improved productivity and access to expertise, both of which

were necessary for accelerating time to marketo Quad enabled new levels of individual and group innovation,

because time was freed up through collaboration easeo Facilitated faster, collective problem resolution and daily

decision-makingo Reduced email 38%; email size 43%

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Cisco Quad ROI• Time to market decreased to 12 months versus 2 to 3 years

with an estimated US$89 million increase in net present value (NPV) over five years

• 12% productivity gain daily per EE = US$2.9 million savings per year

• Enhanced cross-functional visibility and communication; 6-month release cycle versus 3 years for competitors.

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Hands-on Workshop

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Workshop• Pick a company to represent for the workshop, either one

within your group or fictitious• Develop the following:

• Strategy – Develop a Mission Statement, 3 Objectives, 3 Goals (30 min)

• Information Architecture – Conduct a card sort exercise (30 min)

• Wireframe – Draw a homepage wireframe (30 min)

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Strategy: Mission Statement Examples“The intranet ecosystem connects and informs Company A employees across the organization, acting as a gateway to corporate information and tools, enabling work efficiencies and supporting team collaboration and knowledge management.”

“The intranet will foster innovation, interaction, collaboration, employee productivity and effectiveness globally, across the company”

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Strategy: Objectives and GoalsObjectiveo Qualitativeo Something worked toward, or striven foro Something in which effort is directed to

Goalo Quantitativeo The “finish line”: End result of an endeavor/efforto Satisfies the SMART criteria

• Specific, Measurable, Attainable, Realistic, Time Defined

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Strategy: Objective Exampleso Increase the quantity and quality of intranet contento Increase the use of a single intranet throughout the

companyo Provide better integration between existing internal

sites and toolso Reduce the number of clicks required to access

informationo Create a better on-boarding experience for new hires

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Strategy: Goal Exampleso Increase employee productivity through efficiencieso Improve communicationo Provide easier access to resources, templates and

marketing toolso Increase employee engagemento Improve employee collaboration and knowledge

sharing

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Information Architecture

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Information Architecture• Card Sort – Take the provided cards and sort them into logical

content buckets• Try to break down institutional silos• Ensure the information is organized in a way that is logical

to site users• Think like a new user• Think outside the box• Be prepared to present your top 5-8 headings

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Wireframe• Using the flip chart, draw a schematic representation

of your home page.• Artistic quality doesn’t count• Be prepared to present your wireframe

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Global News

Company A’s Second Quarter 2011 ResultsAugust 6, 2011

A reported revenues of $1.3 billion for the second quarter of 2011 compared to $1.0 billion in the same period of 2010, driven by higher shipment levels, rolling margins and aluminum prices.

For the second quarter of 2011, net income attributable to Aleris International, totalled $56 million. Read more

News Story 1 – September 4, 2011 Aleris announced that it has signed a five-year contract to provide aluminum plate and sheet ... Read more

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News Story 2 – September 5, 2011 Aleris named Jeffrey A. Byrd vice president, Aleris Operating System (AOS), effective ... Read more

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Q&A

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[email protected]. IntranetBlog.com

@TobyWardwww.Communexions.com416.926.8800

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Toby Ward

[email protected]. IntranetBlog.com

@carmineporcowww.Communexions.com416.926.8800

Carm Porco