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The Social Intranet Workshop 2011, presented at the 2011 Intranet Global Forum, in New York City, November 9, 2011. Presented by Toby Ward (conference founder) & Carm Porco, Prescient Digital Media.
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1Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2009 Prescient Digital Media Not For Distribution 1
The Social Intranet Workshop
Toby Ward & Carm Porco
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Highly effective intranets & websites
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Listen. Understand. Deliver.
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Agenda
o Social media @worko Technology & priceo Use & satisfactiono Planning & governanceo Case study in-depth: Ciscoo Breako Designing a social intranet
5Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2011 Prescient Digital Media Not For Distribution 5 Toby
War
d, P
resc
ient
Dig
ital M
edia#intranet2
Twitter hashtag
@tobyward
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Social media @work
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POLL
Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
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One or more 2.0 tools
61%Most popular:• Blogs• Discussion • Instant
Messaging
Social Intranet Study, 2011, 1401 participants
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Blogs
75%of those orgs that use social media
26% enterprise deployment
49% limited deployment
5% have no plans
Social Intranet Study, 2011, 1401 participants
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Digital Media Not For Distribution
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Wikis
61%of those orgs that use social media
19% enterprise deployment
42% limited deployment
12% have no plans
Social Intranet Study, 2011, 1401 participants
Strictly Confidential © 2011 Prescient Digital Media Not For Distribution
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and in German...
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Employee Networking
43%of those orgs that use social media
19% enterprise deployment
21% limited deployment
22% have no plans
Social Intranet Study, 2011, Preliminary Data, 1401 participants
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Newsgator
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IBM – using Lotus Connections
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Technology & Price
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Technology platform
34%Portal solutions (e.g. SharePoint)
27% CMS
20% Custom built solution
4% Social media platform
Social Intranet Study, 2011, Preliminary Data, 1401 participants
14% Hybrid solution
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POLL
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Vendors
55%Microsoft SharePoint
23% WordPress
22% Facebook
10% Blogger
Social Intranet Study, 2011, Preliminary Data, 500 participants
20% Google Sites
9% Lotus Connections
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http://www.onurguvener.com/
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Price
38%Less than $10,000
14% $10 – 25k
10% $25 – 50k
9% $100 – 200k
Social Intranet Study, 2011, Preliminary Data, 500 participants
10% $50 – 100k
17% $200k or more
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The Social Intranet• An intranet that features multiple social media tools for most
or all employees • Multiple social media tools with at least some or limited
exposure (optional) from the main intranet or portal home page
• Woven into most aspects of content consumption
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Social Intranet
55%A social intranet consists of many social media tools for most if not all employees with home page integration
Social Intranet Study, 2011, 1401 participants
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How Social?
14%Full Social Intranet
Social Intranet Study, 2011, 1401 participants
39% Limited some enterprise social tools
47% Entry level social intranet (1 or 2 social tools)
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www.PrescientDigital.com
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Use & Satisfaction
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Can anyone contribute content?
68%User commentsUser ratingsWikisBlogsEtc.
Social Intranet Study, 2011, Preliminary Data, 1401 participants
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Executive content
28%Rarely or Never
12% 2x + per day
15% 1x per day
17% Weekly
Social Intranet Study, 2011, Preliminary Data, 1401 participants
14% 2x + per wk
14% Monthly
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Biggest content contributors
79%Of organizations have
communicators that are regular contributors
57% Customer Svc
51% Marketing
27% Admin
Social Intranet Study, 2011, Preliminary Data, 1401 participants
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28% Ops / Prod
26% C-suite / Exec
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Overall Satisfaction
30%Very Good (6%) or Good (24%)
45% Satisfactory
22% Poor
Social Intranet Study, 2011, Preliminary Data, 1401 participants
4% Very Poor
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Employee Satisfaction
28%Very Good (6%) or Good (22%)
38% Satisfactory
26% Poor
Social Intranet Study, 2011, 1401 participants
5% Very Poor
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Executive Satisfaction
28%Very Good (6%) or Good (22%)
38% Satisfactory
26% Poor
Social Intranet Study, 2011, Preliminary Data, 1401 participants
9% Very Poor
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Planning & Governance
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Governance & Policies
72%Governance, policies, or standards
Social Intranet Study, 2011, 1401 participants
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Replacing their social media
55%Plan to replace their tools in the
next year
27% Plan to replace within 6 months
Social Intranet Study, 2011, 1401 participants
30% Have no plans to replace their tools
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What you write is ultimately your responsibility… Please know and follow the Intel Code of Conduct.
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Stick to your area of expertisePost meaningful respectful commentsAlways pause and think before postingRespect proprietary informationKnow & follow the Intel Code of Conduct
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Planning• Assessment – document what management wants & expects;
document what employees want & expect• Requirements – develop a list of particular functional
requirements before selecting a solution• Technology – evaluate and select your software, instead of
being ‘sold’ a solution• Pilot – test a new system; tweak & refine based on results• Change management – market, promote, train, etc.
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Key lessons• You get what you pay for• Change management = use and satisfaction• Work from a plan that includes employee requirements• Executives set the tone (support & use)• Cross-promote in relevant content (e.g. News story links to
the relevant wiki, blog, discussion forum)
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Case study: Cisco
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Cisco Quad Overview• Goal: accelerate time to market & time to revenue generation• Employees: 50,000• Build: internally built a new collaboration network• Name: Cisco IWE (Integrated Workforce Experience)
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Cisco Quad Features
• Micro-blogging • Activity feeds/notifications• Presence • Visual voicemail• Web Communicator• Video• Third-party integrators• Unified communications
(click to call/IM/Cisco WebEx©)
• Social directory profiles• Blogs• Wikis• Forums• Commenting • Social tagging• Search• Dynamic Communities
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Team Communities
• Each member of the team can create a linked, personalized workspace with a dashboard to facilitate role-based activities and team- and group-based communication
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ADDITIONAL SCREENSHOTS AVAILABLE IN WORKSHOP ONLY
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Cisco Quad Benefitso Improved productivity and access to expertise, both of which
were necessary for accelerating time to marketo Quad enabled new levels of individual and group innovation,
because time was freed up through collaboration easeo Facilitated faster, collective problem resolution and daily
decision-makingo Reduced email 38%; email size 43%
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Cisco Quad ROI• Time to market decreased to 12 months versus 2 to 3 years
with an estimated US$89 million increase in net present value (NPV) over five years
• 12% productivity gain daily per EE = US$2.9 million savings per year
• Enhanced cross-functional visibility and communication; 6-month release cycle versus 3 years for competitors.
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Hands-on Workshop
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Workshop• Pick a company to represent for the workshop, either one
within your group or fictitious• Develop the following:
• Strategy – Develop a Mission Statement, 3 Objectives, 3 Goals (30 min)
• Information Architecture – Conduct a card sort exercise (30 min)
• Wireframe – Draw a homepage wireframe (30 min)
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Strategy: Mission Statement Examples“The intranet ecosystem connects and informs Company A employees across the organization, acting as a gateway to corporate information and tools, enabling work efficiencies and supporting team collaboration and knowledge management.”
“The intranet will foster innovation, interaction, collaboration, employee productivity and effectiveness globally, across the company”
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Strategy: Objectives and GoalsObjectiveo Qualitativeo Something worked toward, or striven foro Something in which effort is directed to
Goalo Quantitativeo The “finish line”: End result of an endeavor/efforto Satisfies the SMART criteria
• Specific, Measurable, Attainable, Realistic, Time Defined
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Strategy: Objective Exampleso Increase the quantity and quality of intranet contento Increase the use of a single intranet throughout the
companyo Provide better integration between existing internal
sites and toolso Reduce the number of clicks required to access
informationo Create a better on-boarding experience for new hires
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Strategy: Goal Exampleso Increase employee productivity through efficiencieso Improve communicationo Provide easier access to resources, templates and
marketing toolso Increase employee engagemento Improve employee collaboration and knowledge
sharing
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Information Architecture
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Information Architecture• Card Sort – Take the provided cards and sort them into logical
content buckets• Try to break down institutional silos• Ensure the information is organized in a way that is logical
to site users• Think like a new user• Think outside the box• Be prepared to present your top 5-8 headings
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Wireframe• Using the flip chart, draw a schematic representation
of your home page.• Artistic quality doesn’t count• Be prepared to present your wireframe
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Global News
Company A’s Second Quarter 2011 ResultsAugust 6, 2011
A reported revenues of $1.3 billion for the second quarter of 2011 compared to $1.0 billion in the same period of 2010, driven by higher shipment levels, rolling margins and aluminum prices.
For the second quarter of 2011, net income attributable to Aleris International, totalled $56 million. Read more
News Story 1 – September 4, 2011 Aleris announced that it has signed a five-year contract to provide aluminum plate and sheet ... Read more
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News Story 2 – September 5, 2011 Aleris named Jeffrey A. Byrd vice president, Aleris Operating System (AOS), effective ... Read more
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[email protected]. IntranetBlog.com
@TobyWardwww.Communexions.com416.926.8800
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Toby Ward
[email protected]. IntranetBlog.com
@carmineporcowww.Communexions.com416.926.8800
Carm Porco