View
9.500
Download
10
Embed Size (px)
DESCRIPTION
My keynote presentation at searchfest 2012, covers the issue between what works in SEO and what Google tells us works.
Citation preview
The SEO dilemmaWil Reynolds - @wilreynolds
1
@wilreynolds
2
The SEO dilemma
@wilreynolds
3
What Google says will work
What ACTUALLY works
The SEO dilemma
@wilreynolds
4
Gets more complicated
@wilreynolds
5
What Google says will work
What ACTUALLY works
Expectations
Goals
Food on the table
6
Honest Conversation
@wilreynolds
7
NOT 1 quality link here!
RISKY@wilreynolds
8
WORKS
@wilreynolds
9
Crossing the SEO chasm
@wilreynolds
10
CRAPOLAHOLY GRAIL
COMMUNITY
RELATIONSHIPS
INBOUND MARKETING
DIRECTORIES
ASSETS
HACKED SITES
ARTICLE DIRECTORIES
FAKE SOCIAL VOTES
@wilreynolds
11
BOSSES, No more!!!
@wilreynolds
12
THIS
@wilreynolds
13
BREEDS
@wilreynolds
14
CRAPOLA
@wilreynolds
15
BREEDS
@wilreynolds
16
RISK
@wilreynolds
17@wilreynolds
#WWMCD?
18
TODAY we commit to building the bridge
@wilreynolds
19
Building The Bridge - Infographics
@wilreynolds
20
Why I still LOVE infographics
@wilreynolds
21
Begins with a human condition
@wilreynolds
22@wilreynolds
23@wilreynolds
24
EASY!@wilreynolds
25
Remember these?@wilreynolds
26
Hey, did you know…
@wilreynolds
27
Learn something new
move on
@wilreynolds
28
Infographic Mob@wilreynolds
29
Is this “Crap”@wilreynolds
30
Why/Why not?
@wilreynolds
31
Mismatch
@wilreynolds
32
With a little work, we can
make this more valuable
@wilreynolds
33
@ethanlyon
@wilreynolds
34@wilreynolds
35
What do you expect to SEE??
36
5000
W
ords
37
Fails the“did you know”
test
@wilreynolds
38
Assets in PPCEarly Funnel
@wilreynolds
39
PPC has understood that for years
@wilreynolds
40
Economics of payday lending
@wilreynolds
41
Agency Challengeunderstand the depth of your
client’s business
@wilreynolds
42
Client ChallengeIs your agency asking you
questions?
@wilreynolds
43
Few questions = RISKY
@wilreynolds
44
Infographics = Cliffs Notes
@wilreynolds
45
Cliffs Notes2.0
@wilreynolds
46@wilreynolds
47@wilreynolds
48
Building the bridge – Asset building
@wilreynolds
49
Under Optimized Assets
@wilreynolds
50
I wanted a fitted hat…
@wilreynolds
51@wilreynolds
52@wilreynolds
53
Low links &page metrics
@wilreynolds
54
Where is that cool sizer resource?
@wilreynolds
55
Maybe it has no links?
@wilreynolds
56
@wilreynolds
57
Has linksPDF
No Copy
@wilreynolds
58
Make all of us sad
@wilreynolds
59
Outcome of under optimized assets…
@wilreynolds
60
@wilreynolds
61
Even more opportunity
@wilreynolds
62
@wilreynolds
63
Have a large client?Look for assets
@wilreynolds
64
Building your bridge – Leverage community
@wilreynolds
65
www.followerwonk.com
@wilreynolds
66
@wilreynolds
67
Recent Tweeters Only
@wilreynolds
68
Writers
@wilreynolds
69
OUTCOME
@wilreynolds
70
TechCrunch
@wilreynolds
71
RWW
@wilreynolds
72
Influential writers
Seen as a “brand”
500k links | DA 93
@wilreynolds
73
Influential writers
Seen as a “brand”
500k links | DA 93Wanna link? I thought so
@wilreynolds
74
EditorColumni
st
@wilreynolds
75
Don’t take the easy way out and do this
@wilreynolds
76@wilreynolds
77@wilreynolds
@
78
The outcome of hard work
(This presentation)
@wilreynolds
79
Push yourself to add value
&Amazing things
happen@wilreynolds
80
Like this…
@wilreynolds
81
Who follows me that allows guest posts?
@wilreynolds
82
ManuallyGdoc + Concatenate + Open URLs
plugin
http://bit.ly/open-urls
@wilreynolds
83@wilreynolds
84
@djchrislesaves the day
http://bit.ly/guest-post-gdoc
@wilreynolds
85
This is what I LOVE about our industry
@dan_shure, @dohertyjf, @ethanlyon, @jordangodbey
@daveminchala
@wilreynolds
86
CLAP IT UP!!!
@wilreynolds
87
I can see it already
@wilreynolds
88
Wahhhhhhhhhhhhhh
hh
89
Stop whinin
’
90
Wil, easy for you to say you have a ton
of followers
@wilreynolds
91
Yup it is13+ years of
helping
@wilreynolds
92
What are you doing to help
people?
@wilreynolds
93
How are YOU going to add value in your
community?
@wilreynolds
94
App for that
@wilreynolds
95@wilreynolds
INBOXq.com
96
Hootsuite?
@wilreynolds
97@wilreynolds
Integration FTW!
98
Go right to Twitter…
@wilreynolds
99@wilreynolds
100@wilreynolds
101@wilreynolds
102
http://bit.ly/content-ideas1
@seogadget tool = more ways to help
@wilreynolds
103
Pick on someone
@wilreynolds
104
who has stronger engagement
@wilreynolds
105
I’m gunning for RandFish@wilreynolds
106
I’m gunning for RandFish@wilreynolds
107
What’s the downside if I never
catch him?
@wilreynolds
108
Think about that!
@wilreynolds
109
Pick 1 person and try to OUT “HELP”
them
@wilreynolds
110
Notout linkout blog
out funnythem
OUT HELP!@wilreynolds
111
112
Let’s Start BUILDING our bridge
@seerinteractive
@wilreynolds