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Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel discussing how to use Social to build community.
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The Science of Building Community
By Jennifer Sable Lopez Director of Community at SEOmoz
@jennita
I’M MUCH
MORE
INTERESTING
ON THE
INTERNET
You’re ready to be interested.
5 Steps.
1. Find Your People
Advocates,
Influencers,
Prospective Clients
1. Find Your People
Followerwonk
@jennita #ID2013
Search what people say about themselves
Followerwonk
@jennita #ID2013
By hovering over a name, you get more info about the person’s engagement, how often they tweet with URLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits out content, or actually engages with their followers.
Followerwonk
@jennita #ID2013
Compare Users to find similar followers
Followerwonk
@jennita #ID2013
Twitter Search
@jennita #ID2013
Google+ Search
@jennita #ID2013
@jennita #ID2013
@jennita #ID2013
1. Find Your People
2. Find Their Interests/Passions
Rapportive
@jennita #ID2013
Jackpot baby!
@jennita #ID2013
What types of questions do they ask/answer
Advanced Searches
@jennita #ID2013
What do they pin??
1. Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About
Community Content Curation
@jennita #ID2013
http://www.seomoz.org/webinars/social-content-curation
Topsy
@jennita #ID2013
LinkedIn Today
@jennita #ID2013
Rowfeeder
@jennita #ID2013
Rowfeeder
@jennita #ID2013
Rowfeeder
@jennita #ID2013
Twitter Lists
@jennita #ID2013
They *are* good for something!
1. Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About?
4. Now, Engage
@jennita #ID2013
Schedule tweets + Review Analytics
@jennita #ID2013
Connects to the apps you’re already using
@jennita #ID2013
Content Roundup Create an email Write a post Make a video
@jennita #ID2013
Promoting them = them promoting you
Talk about what *they* care about
@jennita #ID2013
And what *they* love
@jennita #ID2013
1. Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About?
4. Now, Engage
5. Test, Test, Test
Bitly links
@jennita #ID2013
Google+ Ripples
@jennita #ID2013
Google+ Ripples
@jennita #ID2013
Facebook Insights
@jennita #ID2013
Top engagement from “fun” posts
Fun posts
Content
Start With A Question
@jennita #ID2013
Review the Data
@jennita #ID2013
http://danzarrella.com/infographic-exclamation-points-get-more-retweets-but-fewer-clicks.html
Continually try new things.
Show you’re interested.
![Building Software, Building Community: Lessons from the ...that the WSSSPE (Working towards Sustainable Software for Science: Practice and Experiences) community [1] can bet-ter identify](https://img.pdfslide.us/doc/110x75/5f129e3bc7dfbb19695471f0/building-software-building-community-lessons-from-the-that-the-wssspe-working.jpg)
