Social Content: benefits and best practices Richard Anson CEO and Founder

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Reevoo in numbers

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3 millionpieces of social commerce content in the Reevoo network

150businesses use our social commerce services

750 millionpieces of Reevoo content used by consumers each month

20countries where Reevoo services are deployed

18%average sales uplift from our services

Agenda

• Consumer demand for social content

• Beyond the basics Optimising reviews to really work for your business

• Social conversations Increasing customer engagement and sales

• Social data Generating insight to improve your proposition

• Where next?

Consumer demand for social content

Source: Fly Research Online Survey September 2011

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Demand for social content | Trusting our peers

Friend’s recommendations

Consumer reviews

The media (newspapers, magazines, blogs)

Recommendations from shop assistants

Advertising

74%

65%

34%

30%

26%

Sales uplift with reviews

A new way to buy | The social purchase journey

You can’t control the new purchase journey.

You can influence it at key junctures and touchpoints.

A new way to buy | The social purchase journey

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Social spheres | Your own website and beyond

Offline

The web& social web

Mobile

Your website

A new way to buy | The challenge

Your opportunity is to inject trusted social content throughout the purchase journey to help you drive revenue and customer loyalty.

Agenda

• Consumer demand for social content

• Beyond the basics Optimising reviews to really work for your business

• Social conversations Increasing customer engagement and sales

• Social data Generating insight to improve your proposition

• Where next?

Beyond the basics Optimising reviews to really work for your business

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Beyond the basics | Optimised reviews increase traffic from all sources

Organic traffic

•Embeddable unique content

•Refreshed daily

•Expanded keyword reach

Paid traffic

•Cheaper PPC

•Rich snippets drive click through rate

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Beyond the basics | How reviews optimise your site for different traffic sources

• Compete on your reputation

• Greater engagement with customers

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Beyond the basics | How reviews optimise your site for different traffic sources

• Improved engagement with your brand

• Regular stream of content for ‘customer walls’

• Brand amplification

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Beyond the basics | How reviews optimise your site for different traffic sources

• Greater engagement with customers

• Improved offering from executing against customer feedback

• Increased return rate from loyal customers

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Beyond the basics | How reviews optimise your site for different traffic sources

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Beyond the basics | And once the traffic reaches your site…

• Greater

engagement

• Improved on-site conversion• Increased loyalty

more likely for review-optimised

pages to increase their rankings

2xexpanded keyword reach

87%increase

in

organic traffic

34%

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Beyond the basics | Impact of optimised reviews on search engine traffic

Beyond the basics | Impact of optimised reviews on search engine traffic

Beyond the basics | Optimised product reviews increase conversion 3x

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Beyond the basics | Optimised product reviews increase conversion 3x

Beyond the basics | Social sharing drives traffic and brand engagement

Beyond the basics | Reputation reviews increase conversion 2.6x

Coverage Depth Speed Leverage Trust Traffic

Proactive harvesting Platform Trust

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Beyond the basics | Social content best practices

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Beyond the basics | More content equals more conversions

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Beyond the basics | Proactive engagement makes a huge difference

Passive collection

26%of reviews are

negative (below 5/10)

Proactive collection

6%of reviews are

negative (below 5/10)

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Beyond the basics | Proactive engagement makes a huge difference

One company asked for reviews and the product scored

Scores for the same product, on two different sites:

One company waited for reviews and the product scored

7.3out of ten

8.6out of ten

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Beyond the basics | The importance of trust

Agenda

• Consumer demand for social content

• Beyond the basics Optimising reviews to really work for your business

• Social conversations Increasing customer engagement and sales

• Social data Generating insight to improve your proposition

• Where next?

Social conversations Increasing customer engagement and sales

Social conversations | Reevoo Ask an Owner: confirmed owners help shoppers

4.8xtime on site

3.5xpages viewed per visit

1.1xvisitor return rate within 1 month

1.8xconversion rate

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Social conversations | Engagement and conversion increase on your site…

Social conversations | … and across the social web

Agenda

• Consumer demand for social content

• Beyond the basics Optimising reviews to really work for your business

• Social conversations Increasing customer engagement and sales

• Social data Generating insight to improve your proposition

• Where next?

Social data Generating insight to improve your proposition

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Social data | Actionable insights from customer feedback data

Social data | Reevoo Insight

• Specialist team within Reevoo

• Extensive experience analysing customer feedback

• Proprietary tools and analytical framework developed in house

• Support provided in the form of standardized reports or tailored project work

• A highly tailored, collaborative approach

• Information not data

Agenda

• Consumer demand for social content

• Beyond the basics Optimising reviews to really work for your business

• Social conversations Increasing customer engagement and sales

• Social data Generating insight to improve your proposition

• Where next?

Where next?

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Where next? | A vision of the future

Thanks