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Talk on "The Promise of Information Architecture" by Keith Doyle at IWMW 2007.See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2007/talks/doyle/
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The Promise of Information Architecture
Keith Doyle Web Content Architect University of Salford
Introduction• What Architecture Can Learn from Web
Design
• Users’ Experience of Web Search
• Directions on the Web
• The Web As Library
The scale of misery – why users fail
Everything
Else
58%
Information
Architecture
42%
Origins660BC: Clay Tablet catalogues published1595 Nomenclator published1873 Melvil Dewey: catalogue system1945 Memex designed1959 Calvin Mooers – Mooers’ Law1976 Richard Saul Wurman creates term1994 Jakob Nielson starts publishing1998 IA for the World Wide Web
published2001 Boxes and Arrows created2002 IA Institute formed
Definition• The structural design of shared information
environments. • The art and science of organizing and labeling
web sites, intranets, online communities and software to support usability and findability.
• An emerging community of practice focused on bringing principles of design and architecture to the digital landscape.
http://iainstitute.org/en/about/our_mission.php
Information Architecture Concepts
• Wayfinding
• Berry-picking, Information Foraging and Satisficing
• Thesauri
• Taxonomies
• Metadata and Tags
Information Architecture Activities• Research and Strategy• Design and Documentation
– Site maps and Taxonomy– Flow charts– Wireframes– Inventories– Style guides
• Operational Information Architecture– Analytics– Content Management Systems– Portals– Search Engines– Thesaurus Management
The Promise of Information Architecture
South Birmingham CollegeHeist Gold Award
What You Can Do• Findability• Responsibility• User Testing• Community of Practice
ResourcesBooks• Information Architecture for the World Wide Web 3rd Edition,
Morville & Rosenfeld• Don’t Make Me Think by Krug • Information Architecture, Blueprints for the Web by WodtkeEmail list: [email protected] website: www.boxesandarrows.comInstitute: Information Architecture InstituteResource website: www.extremeusability.com
Keith DoyleWeb Content ArchitectUniversity of SalfordEmail: [email protected]: consequencing.comSlides: consequencing.com/slides
