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John Carpenter, CTO, Mob4Hire, illuminates the audience at Starwest with his look at how the crowd can perform scaling and global coverage miracles when it comes to the difficult but absolutely necessary of performing mobile user feedback studies BEFORE you launch your mobile app or website. www.mob4hire.com
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John Carpenter PEng, CTO www.mob4hire.com
Sept 30, 2010
The Power Of The Crowd
Mobile Testing for Scale and Global Coverage
“5 out of 6 app developers will not break even”2
“[Only] one in 8 - will break even its programming costs in six
months of downloads” 2
“Trism has made $250,000 for its developer, Steve Demeter, in
just two month” 1
1. Wired Magazine. http://www.wired.com/gadgetlab/2008/09/app-store-is-a/#ixzz0upLJqgzq
3. Telegraph UK. http://www.telegraph.co.uk/technology/apple/5163678/Apples-iPhone-is-a-developers-goldmine.html
2. Tomi Ahonen http://communities-dominate.blogs.com/brands/2010/03/paid-smartphone-apps-half-get-under-1000-downloads-what-does-this-mean.html
“Joel Comm, whose virtual flatulence app, iFart, was at one point earning him £5,000 every day” 3
Would you buy it?
Don’t Crash –
Do Your Unit Testing. White Box Testing.
Don’t Suck–
How do Users Respond to Your App?
Get Sticky–
User Feedback / Customer Loyalty Starts Here?
What Features Will Go In The Next Version
7 years ago developing a mobile application,
...to deploy on 3 carriers for around 3% of phones
took a team of 15, 6 months and cost ~$500,000
1. Engadget . http://www.engadget.com/2004/10/02/gps-cellphone-swordfish-game/
[Blister] says that they are the first location based fishing game, which we're sure is true, since we're not even sure there is a market for one of these
things.1
Today,
...expectations are higher. Budgets are lower.
$30,000 and take less than 6 weeks..
1. Android Lib Stats. http://www.androlib.com/appstats.aspx
Today,User Feedback is Even More Important
..69% of users discovery apps through rankings, reviews and recommendation
The Crowd are Your Customers
The Crowd Are Amateurs
Focus
Language
Incentives
Rules
Tools
FLIRT model for planning open collaboration
Sami Viitamakiwww.samiviitamaki.com
Focus
Language
Incentives
Rules
Tools
Sami Viitamakiwww.samiviitamaki.com
What do you need done?
What results are you looking for? In what
format?
What is the objective of engaging the community?
Who is managing it?
Sami Viitamakiwww.samiviitamaki.com
Does the Tester Understand the Tasks?
Is There a Mutual Understanding and
Respect?
Focus
Language
Incentives
Rules
Tools
Sami Viitamakiwww.samiviitamaki.com
Is There a Reasonable Incentive to Complete The
Task?
Are There Reasonable Safe Guards Against Unknowns?
What Non-Monetary Value Can You Offer?
Focus
Language
Incentives
Rules
Tools
Sami Viitamakiwww.samiviitamaki.com
Are You Protecting Your IP? Copyright Issues?
What Is The Criteria For Completion?
What Constraints on Testing Are Needed?
Focus
Language
Incentives
Rules
Tools
Sami Viitamakiwww.samiviitamaki.com
Do You Have The Ability To Monitor The Work?
How Do You Correct Deficiencies?
How Do You Handle App Distribution?
Focus
Language
Incentives
Rules
Tools
Rule 1 Don’t Crowd Source Your Development
Rule 2 Don’t Internal Source Your Usability Testing
“Thankfully, the theory behind such poor scoring isn’t an inherent bug or an outright failure to work, but users’ annoyance at not being able to access
the app without stumping up the necessary £9.99-per-month premium
subscription.”. T3 UK
LIVEPROJECTS
http://www.mob4hire.com/the-mob/projects
1,700 developers registered in the Mob4Hire community
Thanks!
www.mob4hire.comwww.mob4hire.blogspot.comwww.twitter.com/mob4hirem.mob4hire.com
