The Power of Social Business Kate CarruthersDigital & Community Manger, Genea

Consider three things…

1. Bureaucracy 2. Silos3. Boundaries

Bureaucracy is not evil – it helped communication

Source: citytraces.julieshiels.com.au

Silos are not evil – sometimes they are efficient

But the workplace is changing, as is society

Convergence is our friend

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We must:

> Master complexity> Deal with shifting boundaries> Remove friction

Acknowledging the social nature of business is key

Thank you.

> Kate Carruthers> kate.carruthers@genea.com.au> @kcarruthers> @GeneaFertility