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THE P OWER OF BUDDYPRESS IN SO CIAL MEDIA MARKETING WORD CAMP AT L 20 12 DAV ID C ARROLL & ADA M WEAR T

The Power of BuddyPress in Social Media Marketing

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Adam Weart and David Carroll present the power of BuddyPress in SM Marketing.

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Page 1: The Power of BuddyPress in Social Media Marketing

THE

POW

ER O

F BUDDYP

RESS

IN S

OCIAL M

EDIA

MARKET

ING

WORDCAMP

ATL 2

012

DA

VI D

CA

RR

OL L &

AD

AM

WE

AR

T

Page 2: The Power of BuddyPress in Social Media Marketing

WELCOME TO ATLANTA

Page 3: The Power of BuddyPress in Social Media Marketing

SWAG TIME!

“Hey @WebSocially – I love @YOOtheme”

Page 4: The Power of BuddyPress in Social Media Marketing

ABOUT THE PRESENTERS

David Carroll

• Software Geek• Father• WordPress Background• Showered Today• @CreativeDC• Co-Founder/Developer Guy for

WebSocial.ly

Page 5: The Power of BuddyPress in Social Media Marketing

ABOUT THE PRESENTERS

Adam Weart

• Designer• Father• WordPress Background• Wears pants, sometimes • @AdamWeart• Co-Founder/Creative Guy for

WebSocial.ly

Page 6: The Power of BuddyPress in Social Media Marketing

TODAY’S AGENDA

1. Social Media Marketing

2. What is BuddyPress?

3. Key Features

4. Out of the box?

5. Why Should You Use It

6. Facebook vs BuddyPress

7. Does BuddyPress replace SM?

8. Creative BuddyPress Sites

9. Useful Plugins for BuddyPress

10.BuddyPress Success Story

Page 7: The Power of BuddyPress in Social Media Marketing

SOCIAL MEDIA MARKETING

4 Stages to Conversion

Stage 1:

Strangers are people outside

your circle of influence.

You've not met these people

and they know nothing about you.

Page 8: The Power of BuddyPress in Social Media Marketing

SOCIAL MEDIA MARKETING

Stage 2:

Followers are people who have

discovered you online and frequently

view your content. They have not yet

communicated with you.

Page 9: The Power of BuddyPress in Social Media Marketing

SOCIAL MEDIA MARKETING

Stage 3:

Connected are people who have

engaged with you in a two-way

conversation.

Page 10: The Power of BuddyPress in Social Media Marketing

SOCIAL MEDIA MARKETING

Stage 4:

Clients are people you’ve

connected with and qualified as

ready, willing, and able to use your

“product”. These people have

committed to working with you.

Page 11: The Power of BuddyPress in Social Media Marketing

WHAT IS BUDDYPRESS

- WordPress-powered Social Network

(That’s right, you need a WordPress

Account)

Page 12: The Power of BuddyPress in Social Media Marketing

WHAT IS BUDDYPRESS

- WordPress-powered Social Network

(That’s right, you need a WordPress

Account)

- BuddyPress is a suite of plugins

Page 13: The Power of BuddyPress in Social Media Marketing

WHAT IS BUDDYPRESS

- WordPress-powered Social Network

(That’s right, you need a WordPress

Account)

- BuddyPress is a suite of plugins

- 1st released in May 2009

Page 14: The Power of BuddyPress in Social Media Marketing

KEY FEATURES

Extended Profiles:Fully editable profile fields allow you to define the fields users can fill in to describe themselves. Tailor profile fields to suit your audience.

Page 15: The Power of BuddyPress in Social Media Marketing

KEY FEATURES

Activity Streams:Global, personal, and group activity streams with single-stream view. Included are threaded commenting, status updates, favorites, @mentions, RSS feeds, and email notifications.

Page 16: The Power of BuddyPress in Social Media Marketing

KEY FEATURES

User Groups:Powerful public, private or hidden groups allow your users to break the discussion down into specific topics. Extend groups with your own custom features using the group extension API.

Page 17: The Power of BuddyPress in Social Media Marketing

KEY FEATURES

Friend Connections:Let your users make friend connections so they can track theactivity each other, and focus on the people they care about the most.

Page 18: The Power of BuddyPress in Social Media Marketing

KEY FEATURES

Multisite Blogging:Start a blog built on the best blogging software in the world. Even allow each of your users to start their own full powered WordPress blog. Track new posts and comments across your site.

Page 19: The Power of BuddyPress in Social Media Marketing

KEY FEATURES

Forums:Full featured discussion forums built into groups allow for more in-depth conversations.

Page 20: The Power of BuddyPress in Social Media Marketing

WHAT DOES IT LOOK LIKE

Page 21: The Power of BuddyPress in Social Media Marketing

WHAT DOES IT LOOK LIKE

Page 22: The Power of BuddyPress in Social Media Marketing

GENERAL REASONS TO USE BUDDYPRESSIt’s Free…

Open Source: Like WordPress, BuddyPress is a completely open source endeavor Everything from the core code, to the documentation, themes and plugin extensions are all built by the BuddyPress community

Control: You are in control of your member data with no restrictions on what you can access. Generate traffic on your own site…Engage with community… Establish credibility

Page 23: The Power of BuddyPress in Social Media Marketing

WHY NOT JUST USE FACEBOOK

Page 24: The Power of BuddyPress in Social Media Marketing

DOES BUDDYPRESS REPLACE SOCIAL MEDIA?

Page 25: The Power of BuddyPress in Social Media Marketing

CREATIVE EXAMPLES OF BUDDYPRESS SITES

Page 26: The Power of BuddyPress in Social Media Marketing

CREATIVE EXAMPLES OF BUDDYPRESS SITES

Page 27: The Power of BuddyPress in Social Media Marketing

CREATIVE EXAMPLES OF BUDDYPRESS SITES

Page 28: The Power of BuddyPress in Social Media Marketing

CREATIVE EXAMPLES OF BUDDYPRESS SITES

Member Directory

Activity Stream

Page 29: The Power of BuddyPress in Social Media Marketing

CREATIVE EXAMPLES OF BUDDYPRESS SITES

Page 30: The Power of BuddyPress in Social Media Marketing

CREATIVE EXAMPLES OF BUDDYPRESS SITES

Page 31: The Power of BuddyPress in Social Media Marketing

CREATIVE EXAMPLES OF BUDDYPRESS SITES

Page 32: The Power of BuddyPress in Social Media Marketing

CREATIVE EXAMPLES OF BUDDYPRESS SITES

Page 33: The Power of BuddyPress in Social Media Marketing

CREATIVE EXAMPLES OF BUDDYPRESS SITES

Page 34: The Power of BuddyPress in Social Media Marketing

CREATIVE EXAMPLES OF BUDDYPRESS SITES

Page 35: The Power of BuddyPress in Social Media Marketing

SPEAKING OF PLUGINS…

Photo courtesy of: fuelyourcoding.com

Page 36: The Power of BuddyPress in Social Media Marketing

USEFUL PLUGINS

Page 37: The Power of BuddyPress in Social Media Marketing

USEFUL PLUGINS

Page 38: The Power of BuddyPress in Social Media Marketing

USEFUL PLUGINS

Page 39: The Power of BuddyPress in Social Media Marketing

USEFUL PLUGINS

Page 40: The Power of BuddyPress in Social Media Marketing

USEFUL PLUGINS

Page 41: The Power of BuddyPress in Social Media Marketing

BUDDYPRESS SUCCESS STORY