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Adam Weart and David Carroll present the power of BuddyPress in SM Marketing.
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THE
POW
ER O
F BUDDYP
RESS
IN S
OCIAL M
EDIA
MARKET
ING
WORDCAMP
ATL 2
012
DA
VI D
CA
RR
OL L &
AD
AM
WE
AR
T
WELCOME TO ATLANTA
SWAG TIME!
“Hey @WebSocially – I love @YOOtheme”
ABOUT THE PRESENTERS
David Carroll
• Software Geek• Father• WordPress Background• Showered Today• @CreativeDC• Co-Founder/Developer Guy for
WebSocial.ly
ABOUT THE PRESENTERS
Adam Weart
• Designer• Father• WordPress Background• Wears pants, sometimes • @AdamWeart• Co-Founder/Creative Guy for
WebSocial.ly
TODAY’S AGENDA
1. Social Media Marketing
2. What is BuddyPress?
3. Key Features
4. Out of the box?
5. Why Should You Use It
6. Facebook vs BuddyPress
7. Does BuddyPress replace SM?
8. Creative BuddyPress Sites
9. Useful Plugins for BuddyPress
10.BuddyPress Success Story
SOCIAL MEDIA MARKETING
4 Stages to Conversion
Stage 1:
Strangers are people outside
your circle of influence.
You've not met these people
and they know nothing about you.
SOCIAL MEDIA MARKETING
Stage 2:
Followers are people who have
discovered you online and frequently
view your content. They have not yet
communicated with you.
SOCIAL MEDIA MARKETING
Stage 3:
Connected are people who have
engaged with you in a two-way
conversation.
SOCIAL MEDIA MARKETING
Stage 4:
Clients are people you’ve
connected with and qualified as
ready, willing, and able to use your
“product”. These people have
committed to working with you.
WHAT IS BUDDYPRESS
- WordPress-powered Social Network
(That’s right, you need a WordPress
Account)
WHAT IS BUDDYPRESS
- WordPress-powered Social Network
(That’s right, you need a WordPress
Account)
- BuddyPress is a suite of plugins
WHAT IS BUDDYPRESS
- WordPress-powered Social Network
(That’s right, you need a WordPress
Account)
- BuddyPress is a suite of plugins
- 1st released in May 2009
KEY FEATURES
Extended Profiles:Fully editable profile fields allow you to define the fields users can fill in to describe themselves. Tailor profile fields to suit your audience.
KEY FEATURES
Activity Streams:Global, personal, and group activity streams with single-stream view. Included are threaded commenting, status updates, favorites, @mentions, RSS feeds, and email notifications.
KEY FEATURES
User Groups:Powerful public, private or hidden groups allow your users to break the discussion down into specific topics. Extend groups with your own custom features using the group extension API.
KEY FEATURES
Friend Connections:Let your users make friend connections so they can track theactivity each other, and focus on the people they care about the most.
KEY FEATURES
Multisite Blogging:Start a blog built on the best blogging software in the world. Even allow each of your users to start their own full powered WordPress blog. Track new posts and comments across your site.
KEY FEATURES
Forums:Full featured discussion forums built into groups allow for more in-depth conversations.
WHAT DOES IT LOOK LIKE
WHAT DOES IT LOOK LIKE
GENERAL REASONS TO USE BUDDYPRESSIt’s Free…
Open Source: Like WordPress, BuddyPress is a completely open source endeavor Everything from the core code, to the documentation, themes and plugin extensions are all built by the BuddyPress community
Control: You are in control of your member data with no restrictions on what you can access. Generate traffic on your own site…Engage with community… Establish credibility
WHY NOT JUST USE FACEBOOK
DOES BUDDYPRESS REPLACE SOCIAL MEDIA?
CREATIVE EXAMPLES OF BUDDYPRESS SITES
CREATIVE EXAMPLES OF BUDDYPRESS SITES
CREATIVE EXAMPLES OF BUDDYPRESS SITES
CREATIVE EXAMPLES OF BUDDYPRESS SITES
Member Directory
Activity Stream
CREATIVE EXAMPLES OF BUDDYPRESS SITES
CREATIVE EXAMPLES OF BUDDYPRESS SITES
CREATIVE EXAMPLES OF BUDDYPRESS SITES
CREATIVE EXAMPLES OF BUDDYPRESS SITES
CREATIVE EXAMPLES OF BUDDYPRESS SITES
CREATIVE EXAMPLES OF BUDDYPRESS SITES
SPEAKING OF PLUGINS…
Photo courtesy of: fuelyourcoding.com
USEFUL PLUGINS
USEFUL PLUGINS
USEFUL PLUGINS
USEFUL PLUGINS
USEFUL PLUGINS
BUDDYPRESS SUCCESS STORY
RESOURCES
http://buddypress.org/extend/plugins/
http://www.buddyboss.com/the-largest-list-of-buddypress-sites/
http://testbp.org/
http://bp-tricks.com/