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Workshop conducted by Dr. Wolfram Römhild and Marc Ziegler, 21st April 2016
Workshop:THE PLATFORM CANVAS
YEAR OF THE MONKEY
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Business-to-Business
Business-to-Consumer
Consumer-to-Consumer
Source: goetzpartners
Platform Value Creation and Classification
PLATFORM VALUE CREATION PRINCIPLES
Successful multi-shareholder platforms provide value for the different peers through governed interaction and constantly curated business relationships
CLASSIFICATION
Value adding service
s
PRODUCER CONSUMER
3Source: Simone Cicero, goetzpartners
The Platform Canvas
Who owns the platform?
Which services can be offered for value creation?
Which technologies do we need to enable the core functions of the platform?
Who contributes to the platform operations and mission?
EXCHANGES
CHANNELS & CONTEXTS
How and in which forms is value exchanged between the producing and consuming peers?
PARTNERS
PEERS
What are the major data sources the platform is based on?
What is the concrete surplus value for users to participate?
What are peer segments (producers, consumers) in the ecosystem?
Which channels are used by the peer segments to get in contact and execute transactions?
What are partners in the ecosystem?
EMPOWERING SERVICESPLATFORM
STAKE-HOLDERS DATA
SOURCES
PLATFORMOWNERS
CORE VALUE PROPOSITION
ENABLINGTECHNOLOGIES
4Source: goetzpartners
The Platform Canvas – Example AirBnB
PLATFORMOWNERS
ENABLINGTECHNOLOGIES
CORE VALUE PROPOSITION
EMPOWERING SERVICESPLATFORM
STAKE-HOLDERS DATA
SOURCES
EXCHANGES
CHANNELS & CONTEXTS
PARTNERS
PEERS
New local travel experience
Business:Stream-lined travel
Guestprofiles
Appart-ment Money
Reviews
Share of experience
Appart-ment insurance
Appart-ment hosts
Guests
Price making agency
…
OnlineBooking
Referral program
AirBnB conference
Groups and forums
Insur-ance service
AirBnB
PayPal
Investors
Rent out free room
Knowledge exchange between host/guest
Host profiles
Identifi-cation Service
Safe payme
nts
Data analyti
cs
Propertylistings
Rentaloffers
Paymentprocess
Online-portal
Rating system
Trans-lation service
Guest/host DB
Pro-fessional photos
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Your task: Develop a Platform Model Canvas for the following use case
Source: goetzpartners
DIGITAL MULTI-STAKEHOLDER PLATFORM FOR MANUFACTURER
German equipment manufacturer in premium segment Global footprint with 100+ sales markets Building own service units in all markets is not profitable, especially in markets
withlow sales figures
Goal: Offer efficient and effective services in multiple sales markets on time
SITUATION/ PAINPOINT
YOUR TASK Build your platform by using the handed out cards in the following order:1. Data Sources2. Enabling Technologies 3. Empowering Services4. Partners*5. RELEASE YOUR INNER MONKEY ;-)
CORE VALUE PROPOSITIO
NConnection manufacturers with local maintenance service providers
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goetzpartners contacts
www.goetzpartners.com
MUNICHPrinzregentenstr. 5680538 MunichT + 49-89-290725-0
LONDON32 Brook StreetLondon W1K 5DL, Great BritainT + 44-20-7647-7700
MOSCOWGagarinskiy per. 25119034 Moscow, RussiaT + 7-495-9810-791
ZURICHSchwerzistrasse 68807 Freienbach/Zurich, SwitzerlandT + 41-55-4102-294
DÜSSELDORFKönigsallee 60 B40212 DüsseldorfT + 49-211-60042-570
MADRIDCalle Marqués de Urquijo n 30°, piso 1°28008 Madrid, SpainT + 34-91-74513-13
PARIS19, Avenue George V75008 Paris, FranceT + 33-1-707255-13
BEIJINGUnit 1601, No. 237 Chaoyang North RoadChaoyang District100020 Beijing, P.R. ChinaT + 86-10-857155-80
FRANKFURTTaunusTurm, Taunustor 160310 Frankfurt T + 49-69-2475048-0
MILANPalazzo Annoni, Corso di Porta Romana 620122 Milan, ItalyT + 39-02-367644-08
PRAGUEMelantrichova 1711000 Prague 1, Czech RepublicT + 420-221-6324-51
SHANGHAIUnit 1610, No. 336 Middle Xizang Road200001 Shanghai, P.R. ChinaT + 86-21-3115-2965
Dr. Wolfram RömhildManaging [email protected]
Marc ZieglerPartner, Head of Digital [email protected]
