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The perils and rewards of working onstuff that matters
Alex PayneBrooklyn Beta 2012
WorkSimpleTwitterstartup that never launchedinformation security stuffcampaign & non-profit tools
Not exactly workProgramming Scala (O'Reilly, 2009)10+ years of writing onlineEmerging Languages Campspeaking & teachinginvesting & advising
“work onstuff thatmatters
– Tim O'Reilly, 2009
What matters?
Jurisprudence
Ethics
Economics
Aesthetics
✖
StripeNest
GitHubKickstarter
Etsy…
What happensif I take on somethinglike this?
Perils
Entrepreneurship is not cool,it's not sexy, and it's totally uncomfortable.
It's boring and grueling,and that part is never part of the movie.
“– Eric Ries
Peril 1.All the stuff that's hard about doing anything, plus the crazy thing you're trying to do
Peril 2.Incumbents
(as competitors or partners)
Peril 3.Naysayers
Peril 4.Investors
Rewards
Reward 1.Tangible impact
Reward 2.Recruiting is easier
Reward 3.Publicity comes naturally
Reward 4.Support flows freely
The big caveat
Thank you.
Questions?