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The marketing world is awash with buzzwords. Is “Agile Marketing” just another one aimed at getting you to register for a webinar? Or, is it a genuine practical, prescriptive approach to reducing the chaos and increasing the throughput of your marketing team? Join us in this BS-free webinar aimed at really truly (we mean it) giving you a no holds-barred, all-out take on agile marketing. Mathew Sweezey, Marketing Automation Evangelist of Pardot (a salesforce.com company), and Scott Voigt, CEO of Homebase.io (an agile marketing company), dive into the real deal, when it comes to: - Agile Marketing - Just what the heck is it? - How your company (in this case, size does not matter) can truly benefit from the agile marketing approach - Examples of how companies have successfully implemented the agile marketing approach Your Speakers: - Mathew Sweezey, Marketing Automation Evangelist - Pardot, a salesforce.com company - Scott Voigt, CEO - Homebase.io
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No B.S. Overview of Agile Marketing
@scott_voigt
www.homebase.io @HomebaseIO
@msweezey
OK, close your eyes.
Why is planning and effort coordination
tough for marketers?
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tweet
blog post
product video
Dreamforce
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blog post blog post
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blog post blog post blog post
product video product video
Dreamforce
“Holy Smokes, we need to
react to this!”
“We’ve got to have a new website!?
“New product direction!”
tactic results quality
In 2001 a group of software folks got together in Aspen and developed an Agile Manifesto. Here is the gist: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over ontract negotiation Responding to change over following a plan
STAND-UPS
What Did You Do Yesterday?
What Are You Doing
Today?
Do You Have Any Roadblocks?
Marketing != Software Development
The Agile Marketing Manifesto
agilemarketingmanifesto.org
S
G
The Agile Marketing Manifesto
agilemarketingmanifesto.org
BETTER NOT BEST
Company size
Spec
ializ
atio
n
Creativity
Execute
Data
Agile Marketing
Efforts
Outcomes
Ideas
Learn
Agile Marketing
Ideas
Agile Marketing
Ideas Efforts
Why are we going to do this?
What do we expect from this effort?
Is there anything to measure?
Make a prediction on the measurement
Agile Marketing
Ideas Efforts
Agile Marketing
Ideas Efforts Outcomes H
einz
Mar
ketin
g
Rhythm
Efforts
Outcomes
Ideas
Monday “Slate the
week” Daily
Friday “Hug It Out”
Continuous Learning
PPC • Create Topic • Create Cover Page • Write 2 Pages • Advertise as “Pre-Release” • Drive to Form for conversion • Measure conversions against your goal • Evaluate next steps
Create 3 emails at a time. That gives you
plenty of time to see how well they
performed and then create 3 more.
DRIP
1
2
3
NEWS JACKING
REPORT
STAGE 1
STAGE 2
STAGE 3
@scott_voigt
www.homebase.io @HomebaseIO
@msweezey
Thanks!
