The Next Opportunity with Global Data

The Next Opportunity with Global DataA world of data

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Today’s Presenters

Pitney Bowes | The Next Opportunity with Global Data

Andy BellDirector Global Data Product Management, Pitney Bowes

Andy has accumulated a wealth of experience over 25 years in geographic/demographic data and analytics, leading teams involved in retail location analysis, product development, statistical modeling and GIS. He previously worked for GMAP, GlaxoSmithKline and CallCredit instigating a number of innovative data developments including creation of an International suite of geodemographic classifications which now covers 37 countries. Andy drives the data strategy for Pitney Bowes where he identifies and develops innovative data products to meet new and exciting client demands.

Sue DisyPrincipal Solutions Engineer, Pitney Bowes

Sue supports the Pitney Bowes Americas sales organization with our Location Intelligence software solutions and data. Sue has been with the organization for nearly 24 years and has previously held the positions of Sales Engineer and Software Trainer. She has worked with a variety of our software products ranging from data analytic tools, geocoding technologies and of course, our desktop mapping software, MapInfo Pro. Sue studied Geography and GIS at SUNY New Paltz and SUNY Albany.

Pitney Bowes | The Next Opportunity with Global Data 3

Global coverage, providing clients access to the most comprehensive data catalogue.

Focus on providing global breadth and local depth.

Make our data assets available in new ways, to new customers, for new needs.

Global Data Strategy

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Global Data


World Streets

• Map Tiling

• World StreetPro®

• StreetPro by Country

• StreetPro Nav

• Desktop Routing & Drivetime

• Enterprise Routing & Drivetime

World Points of Interest

• World Points of Interest (POI) Premium

• World Points of Interest (POI) Base

• Retail Destinations

• Retail Pitch

• Digital Elevation Models

World Boundaries

• World Boundaries Premium

• Postcode and Admin Boundaries, Points and reference tables

• WorldInfo & World Timezones

• Cadastre, Parcel, Building Outlines & Indoor Maps

• Telco

• Risk & Hazard

World Demographics

• Base Demographics

• Detailed Demographics

• Geodemographics

• Location Attributes

• Income & Purchasing power

• Consumer spend

Utilizes geocoding/reverse geocoding to append address-specific data allowing clients to enrich customer data.

Provides a robust set of libraries to attribute address with spatial data.

Enables the easy consumption of location intelligence data.

Becomes a delivery channel for additional data products. Provides an important pathway to deliver new products that our clients find valuable for risk, opportunity and insights.• Partner data• Data monetization• Advanced spatial modelling of data from many sources

Geo-enrichment


Spatially-enriched data asset

Geo-enrichment module

Spatially-enriched data asset

PB performs spatial assignment of our data asset to address locations

Solution DataLocation Context

POIMLDData

Geo-Code

Reversed Geo-Code

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Routing and DrivetimeFully attributed routable street and road networks for:• Routing applications• Drive time matrix generation• Drive time distance isochrone generation

Standard: speeds assigned to road type and location based on known road speed limitsPremium: observed speed data• AM Peak: Average speed along street/road segment during AM Peak• PM Peak: Average speed along street/road segment during PM Peak• Weekly Average: Average speed of complete week• Night Average: Average speed for Night• Interpeak: Off Peak Average

Primary Datasets

StreetPro®Detailed, interactive, editable and searchable dataset.

Perform a host of geographic and spatial functions that you cannot perform with base maps such as Bing and Google.

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World Points of Interest & World Boundaries


World Points of Interest provides location information and details for a diverse pool:• Business Locations• Leisure Hot Spots• Geographic Features

World BoundariesA contiguous global boundary dataset with a hierarchy of consumer-friendly location names for geotagging, geofencing and location targeting

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World Demographics & Geodemographics


World Demographics


Access the most comprehensive global demographic data available on the market.

Support analytical, marketing and advertising activity with a broad range of data about people and the places they live.

Basic demographics available for 140 countries, describing 6.7 billion consumers.

Premium demographics available for 39 key markets, describing 4.1 billion consumers.

Income model for 37 countries.

Estimates and projections available for five major markets.

Delivered with associated boundary data.

Geodemographics


Global geodemographic consumer insight based on affluence, lifestyle and socio-economic data.

The most extensive global suite of geodemographics and neighborhood consumer classification systems available on the market.

Available for 37 countries, describing 1.5 billion consumers.

Local group and category segmentation.

Single international segmentation system across all countries.

Includes income focus segmentation.

New Location Attributes


Settlement Space Classification accounting for population density, rural-to-urban continuum and incorporates commuting patterns, housing tenure, building type and dwelling size amongst other relevant variables.

Audience ProfilesLifestyle and behavioral indices by neighborhood.

Consumer Vitality An indexed value to understand the desirability of neighborhoods, their economic performance and how they retain and attract consumers.

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Global Data Catalogue Desktop Application


Entire data portfolio in a single application.Available for Windows and Mac.

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Highly detailed and accurate data to help you understand customer segments, manage risk and make decisions with confidence.


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A wealth of data to support business critical decisions.Global breadth and local depth.

Comprehensive data catalogue.

Regularly updated to provide the newest and most accurate data.

Fully attributed.

Underpinned by a thorough qualityassurance process.

Qualified and fully supported sources.

Licensing flexibility.

Coupled with other Pitney Bowes solutions to transform location and business data into enhanced insight.

Q&A

For more information, visit us online: pitneybowes.com/us/location-intelligence/location-business-data

800 327 8627 [email protected]

@pb_digital

Technology

The Next Opportunity with Global Data