The Next Generation of Analytics: How Data Can Fuel Digital Transformation

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@timoelliott

THE NEXT GENERATION OF ANALYTICS: HOW DATA CAN FUEL DIGITAL TRANSFORMATIONTimo ElliottInnovation EvangelistJanuary 2017

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DIGITAL IS MOVING TO THE CORE OF BUSINESS STRATEGYGARTNER

2016 SAP SE or an SAP affiliate company. All rights reserved.

42tea is a unique device in the world that combines the perfection of tea tradition with easy-to-use features of connected objects. If the British are used to put milk in their tea, historically, it is to make it less bitter, because they dont know the rules of tea!


BUT LESS THAN 15% ARE EXECUTING ON A DIGITAL STRATEGY 90% OF CEOS BELIEVE THE DIGITAL ECONOMY WILL IMPACT THEIR INDUSTRY MIT Sloan


WHAT DOES DIGITAL BUSINESS MEAN FOR YOUR COMPANY AND INDUSTRY?

CEOsCloud computing?Social media?E-commerce?Customer self-service?Online, web-based business?Enterprise use of digital era technology?Customer intimacy?Multi-channel?


DIGITAL BUSINESS IS THE CREATION OF NEW BUSINESS DESIGNS BY BLURRING THE DIGITAL AND PHYSICAL WORLDS


Running Gone Digital

The fitness brands of the future will not just make physical products, but will be embedded in the consumer journey in ways that will help keep people motivated and maximize their enjoyment of sport.

By putting together a digital fitness platform and world class physical products, we can build a new kind of fitness brand



Better personalization across different channelsBetter targeting and marketing executionReal-time recommendations


WHILE A LOT OF COMPANIES ARE DOING DIGITAL, VERY FEW ARE DOING IT WELL

George Westerman, MITTHE ONES THAT SUCCEEDFOCUS MUCH MORE ON TRANSFORMATION THAN THEY DO ON TECHNOLOGY


DIGITAL TRANSFORMATIONNEWCUSTOMER EXPERIENCES

NEW VALUE CREATION MODELSNEW BUSINESSMODELS


ANALYTICS HAS BEEN THE NUMBER ONE TECHNOLOGY PRIORITY FOR TEN OUT THE LAST TWELVE YEARS!


WE ARE USED TO PROCESSES GENERATING DATA FOR ANALYTICS

BUSINESSPROCESSBUSINESSINTELLIGENCE


Intricate calculations of sales by territories will appear as if by magic in the digital age ahead



BUT DIGITAL TRANSFORMATION IS ABOUT ANALYTICS CREATING NEW PROCESSES

BUSINESSPROCESSBUSINESSINTELLIGENCE


BY 2020, INFORMATION WILL BE USED TO REINVENT OR ELIMINATE 80% OF BUSINESS PROCESSES FROM A DECADE EARLIERGartner


[Under Armor]


NBA Demo

2014 SAP AG. All rights reserved.#


2016 SAP SE or an SAP affiliate company. All rights reserved.DIGITAL TRANSFORMATION AND BEER!

Weissbeerger Alcohol Analytics


ANALYTICS IS NO LONGER JUST ABOUT KEEPING SCORE

IDCITS NOW SOMETHING YOU CANUSE TO SCORE WITH


BUT THE MAJORITY OF ANALYTICS PROJECTS FAILMETADATADATA QUALITYDATA INTEGRATIONDATA MOVEMENTMASTERDATABUSINESS TERMSINFORMATION CULTURE


A STRATEGICAPPROACHTO DATATHE SOLUTION: CONNECTED DECISION PROCESSESTo connect the past, present, and futureWith data, ideas, and people connected across:

Management, teams, individuals

Customers, suppliers, partnersAI+


Situational AwarenessWhat do I need to do right now?PredictionWhat can I expect to happen?SuggestionWhat do you recommend?NotificationWhat do I need to know?PerceptionWhats happening now?New Artificial Intelligence-Powered ProcessesAutomationWhat should I always do?PreventionWhat can I avoid?Source: Ray Wang, Constellation Research

2016 SAP SE or an SAP affiliate company. All rights reserved.DIGITAL TRANSFORMATION WITH ANALYTICSNEWCUSTOMER EXPERIENCES

NEW VALUE CREATION MODELSNEW BUSINESSMODELS


THANK YOU!Timo ElliottVP, Global innovation [email protected]@timoelliott


Technology

The Next Generation of Analytics: How Data Can Fuel Digital Transformation